• Internationales E-Mail & Lead Marketing (ca. 80 %) • Entwicklung, Umsetzung und Optimierung von E-Mail-Marketing-Kampagnen entlang des gesamten Funnels • Aufbau und Pflege automatisierter Lead- und Demand-Generation-Strecken • Segmentierung, Personalisierung und Analyse von Kampagnen-Performance • Operativer Umgang mit Tools wie Cognism, Idealfront, Clay, Smartlead oder vergleichbaren Plattformen • Verantwortung für Datenqualität, Workflows und KPI-Tracking • Performance Marketing (ca. 20 %) • Steuerung und Umsetzung im Bereich SEA & Paid Social (Google Ads, LinkedIn Ads etc.) • Gemeinsame Entwicklung von Kampagnenstrategien mit unserem CMO • Monitoring von KPIs, Conversion Rates und Budgetallokationen • Unterstützung bei der Weiterentwicklung der internationalen Marketingstrategie

• Manage campaigns across Google Ads (Search, Performance Max, Display); experience with Microsoft Ads is a plus. • Develop, launch, and manage Google Ads campaigns aligned with business goals. • Ensure accurate tracking via GA4, Google Tag Manager, and conversion tracking. • Conduct keyword research, build keyword lists, and manage match types and negatives. • Update campaign content to optimize campaigns. • Run A/B tests to improve CTR and conversions. • Analyze campaign data (CTR, CPC, CPA) and optimize bids, budgets, and targeting. • Track daily campaign performance and make adjustments to meet targets. • Monitor budget pacing and forecast performance against targets. • Prepare weekly reports with actionable insights and recommendations for improvement. • Work closely with internal teams and external agency.

Role Description This position will help plan, implement, monitor and analyze our current and future eCommerce advertising and marketing campaigns (including Amazon, Chewy, Walmart, and others) and support the expansion of the Company's rapidly growing pet business by owning the Advertising/Marketing components. - Set-up, manage, execute and analyze Pay-Per-Click (PPC) campaigns and budgets on a daily, weekly, and monthly basis to keep spend optimized for sales growth while hitting ROI goals. - Recommend, Create, and A/B Test Sponsored Brands, Sponsored Products and Sponsored Display campaigns. - Work with the eCommerce team to develop and implement marketing growth and profitability strategy. - Work with the eCommerce team to develop a promotional calendar and marketing strategy. - Monitor and identify market and competitor trends. - Partner with eCommerce and brand teams to optimize and develop messaging and brand assets compliant with brand guidelines and Amazon standards to increase sales and conversions. - Perform regular tracking and analysis on the performance of each advertising channel and campaign. - Review retailer managed campaigns and social campaigns for performance metrics, analyze data and report on most successful tactics to shape future campaigns. - Present data and campaign performance recaps to leadership periodically as needed. Qualifications - Proven problem-solving skills. - Highly organized, analytical, and collaborative. - Adaptive and flexible with managing changing priorities. - Solid communication skills, both written and verbal. - Excellent time management and organizational skills. - Be an expert in digital advertising. - Flexibility and adaptability. Requirements - Bachelor’s degree in Marketing, Advertising, or related field. - 2-3 years of experience with Pay Per Click advertising (Amazon Advertising, Google Ads, Bing Ads, Facebook Ads, Walmart Connect). - Knowledge of Online Search Advertising (Amazon Ads), with a proven record of increasing sales a must. - Knowledge of how product listings are considered relevant to Amazon’s search and sponsored algorithms. Preferred Experience - Familiarity with Amazon Seller Central/Vendor Central platform/Walmart Connect/Chewy Ads/Perpetua. Benefits - Comprehensive healthcare coverage – We cover 100% of premiums for medical, dental, and vision plans for employee-only plans. - Annual bonus. - We match up to 3.5% of your 401k contributions, ensuring your retirement savings grow alongside your career. - 6 paid sick and mental health days, an Employee Assistance Program, free weekly yoga and meditation classes, and additional mental health benefits, because we take a holistic approach to your well-being. - Invest in your future with our Employee Stock Ownership Plan, where company contributions fund your retirement plan with company stock. - Reimbursements for a portion of personal cell phone and internet usage for eligible employees. - Professional development opportunities with mentorship, continuous learning programs, and performance-based pay increases, empowering you to progress and excel in your career. - Through our charity sponsorships, you can make a positive impact on communities worldwide. We’ve donated over $9 million to date. - Potential for quarterly KPI bonuses. - The base salary range is $72,000-$90,000, plus bonus potential.

Role Description We are looking for a Paid Media Specialist to own and execute end-to-end paid media campaign management across multiple client accounts. You will be responsible for campaign setup, launch, optimization, monitoring, and reporting across Google Ads and Meta platforms. This role requires a strong analytical mindset, attention to detail, and the ability to manage multiple campaigns while ensuring alignment with client goals. You will play a key role in driving campaign performance, identifying optimization opportunities, and providing actionable insights to improve results. While your focus will be on hands-on execution, you will also contribute to strategy discussions as needed. - Own and execute end-to-end paid media campaign management, including campaign setup, launch, optimization, monitoring, and performance reporting across Google Ads and Meta platforms. - Manage a portfolio of client accounts. - Conduct daily performance checks across all assigned accounts, monitoring key metrics such as leads, cost per lead (CPL), conversions, impressions, and overall campaign health. - Proactively identify performance gaps, investigate root causes, and implement data-driven optimizations to improve results and maximize ROI. - Ensure campaigns are consistently performing at an optimal level aligned with client goals and KPIs. - Execute digital marketing campaigns across PPC/SEM, Paid Social, and Email Marketing channels. - Conduct competitive analysis and market research to identify growth opportunities. - Actively participate in daily team huddles and cross-functional meetings to align on priorities, discuss account performance, and address issues or blockers. - Collaborate with internal stakeholders (account managers, digital team, etc.) to ensure seamless execution and alignment on client strategies. - Provide clear and concise updates and insights to both internal teams and clients, ensuring transparency on campaign performance. - Join client calls as needed to discuss campaign performance, address concerns, or provide recommendations. - Stay updated on industry trends and best practices, applying them across campaigns. Qualifications - Bachelor’s degree or equivalent relevant experience. - 3 – 5 years of experience managing multiple PPC or paid media accounts. - Proven experience with: - Google Ads Editor - Facebook Ad Center / Meta Ads Manager - Microsoft Excel or Google Sheets - Microsoft Word or Google Docs - Strong analytical skills with the ability to interpret data and optimize campaigns. - Excellent written and verbal communication skills. - Ability to manage multiple accounts and meet deadlines in a fast-paced environment. Requirements - Google Ads and/or Google Analytics certifications (nice to have). - Experience with Google Tag Manager (nice to have). - Familiarity with third-party PPC management tools (nice to have). - Background in automotive marketing (a plus but not required). - Strong copywriting skills with a focus on conversion-driven messaging (nice to have). Benefits - Meaningful work & Growth: We take every opportunity to stretch ourselves and deliver an excellent client experience. - Employee as our biggest asset: We are genuinely invested in our people’s career and welfare. - Global reach & local impact: Get to work with high-growth startups and dynamic companies from the comfort of your own home. - Powering global startups: We’ve created 1,400 Filipino jobs that empower global start-ups to focus on growth.