LebensHeldin! e.V.

• Strategic campaign planning across platforms such as Meta (Facebook & Instagram), TikTok, Snapchat, Google Ads, and others • Objective: Online sales • Build, manage and optimize multi-channel performance funnels • Create and manage audience-specific content and creative briefs • Ongoing analysis and reporting of campaign performance with actionable recommendations • Budget responsibility: planning, monitoring and optimization of advertising budgets • Close collaboration with the brand, content and e-commerce teams • Internationalization: develop and implement performance marketing strategies for new target markets • Testing new platforms and ad formats to scale our campaigns • Email marketing & customer streams: strategic planning, segmentation and management of newsletter campaigns (no copywriting, focused on management, delivery and testing) • Responsible for customer retention and reactivation measures, especially in the areas of retention, customer value, customer lifetime value (CLV) and churn prevention • Continuous tracking of trends, tools and benchmarks in digital marketing