• Build and run multi-channel demand generation campaigns spanning email, paid media, content syndication, webinars, and direct mail • Manage the campaign calendar: brief, build, launch, optimize, and report on programs from start to finish • Activate campaigns around key moments including Mental Health Awareness Month, our annual State of Workforce Mental Health report, and major industry events • Execute account-based campaign plays in coordination with the ABX Manager, using 6sense intent signals to personalize outreach for key segments • Build account-level campaign sequences in Marketo and align with Sales and BDRs on follow-up timing and handoffs • Track campaign performance in Salesforce — MQL/MQA volume, pipeline sourced, pipeline influenced • Maintain campaign dashboards and contribute to weekly, monthly, and QBR reporting with clear, accurate data • Conduct post-campaign analysis and bring forward actionable recommendations to improve results over time • Work with Product Marketing to ensure campaign messaging aligns with positioning and resonates with CHRO, CPO, and Benefits & Total Rewards audiences • Partner with Field Marketing and Events to build campaign activations around events that convert engagement into pipeline • Serve as the campaign point of contact for Sales and BDR teams, keeping them informed on active programs and incorporating their feedback on lead quality • Brief, project-manage, and QA campaign assets: landing pages, email sequences, paid ad copy, and nurture tracks • Help repurpose event and research content into ongoing demand generation programs

• Develop and implement paid media strategies at the company level. • Own the performance and outcomes of all paid media campaigns. • Monitor and optimize budgets, campaign strategy, and performance metrics. • Evaluate and implement new paid media channels. • Design and execute tests to improve campaign performance. • Work closely with cross-functional teams. • Create performance reports and analyses. • Develop training programs for the team and external stakeholders. • Lead junior and mid-level paid media specialists.

• You develop and implement sustainable Paid Social strategies and campaigns on Meta, Google and, ideally, also on TikTok and LinkedIn. • You are responsible for at least a six-figure monthly marketing budget and make decisions independently. • As a reinforcement of our team, you help plan and execute all performance marketing activities, as well as increase revenue and acquire customers for our clients. • You develop concepts and create creative briefings for our Brand & Design team and for content creators. • You advise our clients, provide strategic guidance and support their long-term growth. • These tasks are part of your daily business: you independently manage quality assurance and monitoring processes and derive the right recommendations for action. • You proactively contribute new approaches and ideas to further grow existing channels and clients and to open up new channels.

Role Description This is a hands-on executional role focused exclusively on advertising to directly drive revenue and profit (as opposed to reach and awareness objectives). You’ll work in the Performance Media Team, playing a key role in driving measurable commercial outcomes primarily through paid social advertising on platforms such as Meta and Pinterest. You’ll also run some activity on display platforms such as DV360 and Quantcast. - Support the implementation, optimisation, and reporting of paid social and display campaigns across Meta, Pinterest, and DSP platforms. - Create campaigns and manage day-to-day execution and optimisation with a focus on direct-response objectives such as ROAS and revenue. - Monitor campaign performance and proactively flag issues or identify areas for improvement. - Collaborate with the creative and supplier teams to ensure timely delivery of assets. - Assist in preparing post-campaign analysis, highlighting actionable insights for internal stakeholders. - Help develop data-led campaign proposals and performance-focused media plans in response to briefs. - Keep abreast of trends and innovations in display and paid social, helping drive continuous testing and optimisation. - Contribute to budget tracking, campaign pacing, and support with general administrative tasks. - Support the Display and Social Leads with the strategic plan and implement a testing roadmap. Qualifications - 2 years’ experience in a hands-on paid social role. - Proven experience using platforms such as Meta Ads Manager, Pinterest Ads, and ideally DSP tools too. - Strong analytical mindset – confident working with Excel or other data tools to evaluate campaign performance. - Meticulous attention to detail with excellent organisational and time-management skills. - Proactive, self-motivated, and eager to contribute to deliver the best experience for our customers. - Effective communicator and strong team player with a commercial mindset. Benefits - Award-winning pension scheme. - Bonus. - ShareSave options. - 6.6 weeks holiday. - Payroll giving. - Employee Assistance Programme. - Shopping discounts. - Colleague wellbeing benefits…and much more. Equality and Inclusion We want to ensure that all employees, future employees, and applicants to all Kingfisher companies are treated equally regardless of age, gender, marital or civil partnership status, colour, ethnic or national origin, culture, religious belief, philosophical belief, political opinion, disability, gender identity, gender expression, or sexual orientation. If you require any additional support or adjustments to help you make an application, please contact us at: ssorecruitment@b-and-q.co.uk or recruitment@b-and-q.co.uk.