Role Description Buscamos um(a) profissional para o cargo de Copywriter para trazer dinâmica para as entregas do dia a dia, com olhar criativo, senso de prioridade e capacidade de transformar briefing em mensagens claras, engajadoras e alinhadas à estratégia do Brivia Group, garantindo máxima eficiência e controle nos seus resultados, dando sustentação ao modelo de crescimento da empresa e aos objetivos de cada cliente. O modelo de contrato para esta oportunidade é Pessoa Jurídica. Somos inquietos, somos desbravadores e estamos em constante transformação. Por isso, estamos na busca constante de crescimento do nosso time com profissionais inovadores, que desafiam os limites e estejam preparados para embarcar em uma cultura totalmente nômade. SOMOS NÔMADES, NOSSAS VAGAS SÃO PARA QUALQUER LUGAR! Seja qual for o seu gênero, orientação sexual, idade, raça, etnia, crença ou deficiência, todos são bem-vindos no nosso time. Qualifications - Graduação completa em Publicidade e Propaganda, Marketing, Comunicação, Jornalismo ou áreas correlatas. - Pós-graduação ou MBA como diferencial. Requirements - Autonomia, comprometimento, responsabilidade e capacidade de autogestão; - Capacidade de olhar uma campanha completa e trabalhar em alinhamento com a parte estratégica; - Conseguir defender ideias e conduzir apresentações para o cliente, participando de brainstorms e tendo referências; - Alto nível de criatividade e concepção de ideias diferenciadas. - Redação criativa, gramática impecável e capacidade de revisão; - Criação de conceitos e desdobramentos de campanha - roteiros, spots, peças 360º on e offline; - Storytelling. Benefits - Horário flexível, aqui você é responsável por se organizar; - Cultura ágil, aqui todos os desbravadores utilizam metodologias ágeis no dia a dia; - Vale-refeição ou alimentação FLEX; - Auxílio Home Office; - TotalPass; - Plataforma StarBem; - Plano odontológico Bradesco; - Plano de saúde Amil; - Seguro de vida Prudential; - Cartão Farmácia; - Bem estar psicológico gratuito; - Brivia Academy, treinamentos para aperfeiçoamento; - Bônus salarial; - E o melhor de todos: trabalhe de onde você quiser, somos nômades!

• Write high-converting copy across the full funnel (ads, landing pages, presells, emails) • Build and optimize complete DR funnels from top to bottom • Continuously improve conversion rates through testing and iteration • Ensure messaging is cohesive across every step of the customer journey • Lead development of landing pages that convert at a high level • Structure pages based on proven DR frameworks (hooks, problem/solution, proof, offer) • Work closely with design and growth teams to bring pages to life • Continuously test and refine layouts, messaging, and flow • Develop new angles, hooks, and messaging directions based on customer insights • Identify opportunities to reposition products or messaging for different segments • Continuously refresh creative strategy to avoid fatigue and unlock new growth • Help shape the overall customer journey from first touch to purchase • Improve how customers experience the brand through messaging and storytelling • Contribute to scaling winning concepts across channels

Role Description We are hiring a Copywriter for Ads to join our growing team. The ideal person for this role has a deep expertise in direct response copywriting and a proven track record of developing scripts and messages that don't just look good, but convert. We need someone who lives and breathes high-performance messaging—someone who can look at a failing campaign and identify exactly how to improve the results through sharper hooks, more persuasive angles, and psychological sales triggers. This is a great position for someone with 2-4 years experience who wants to level up their game by mastering the art of selling through video. Since we invest our own capital and get paid on performance, we need someone who thinks critically and finds innovative ways to grab attention—not just someone who follows a playbook. A willingness to learn all you can and continually improve is much more important than years of tenure. What You'll Do: - Script Writing & Hook Development: Work with the CEO and our video team to ideate, draft, and produce high-converting video ad scripts. You will focus on creating multiple "hooks" and angles for every offer. - Messaging Optimization: Constantly analyze creative performance to rewrite and improve existing ad copy, testing new sales messages and emotional triggers to extend the life of winning campaigns. - Recruit actors & influencers: We are always expanding our network of actors to star in our videos and bring your scripts to life. - Research: With guidance from the CEO, you'll research the ideal customer persona, their problems, desires, needs, fears and decision set to inform the copywriting strategy. - Test planning and execution: Work with the CEO and our media buyers to continuously improve results through A/B and multivariate testing of copy and headline variables. - Competitive research: Monitor messaging trends and competitor "hooks" in our target industries to stay ahead of the curve. - Performance analysis: Audit the performance of your scripts on each account twice weekly for insights and rewriting opportunities. - Video review: Ensure all ads created by the video editing team follow your scripts exactly, working collaboratively with them to ensure the sales message is clear in the final video. - Conversion rate optimization: Work with the CEO and our development team to continuously improve the sales copy of our landing pages and ads to increase revenue per visitor. Qualifications - 2-4 years of experience in direct response copywriting with a strong emphasis on developing high-converting scripts for video ads (Meta & TikTok). - Proven ability to improve ad performance through copy iterations, sharper hooks, and data-driven messaging adjustments. - Knowledge of recruitment processes for actors and influencers. - Demonstrated ability to work under and meet KPIs. - Proficiency with Excel or Google Sheets (pivot tables and VLOOKUPs will be necessary). - Proactive mindset instead of reactive. - Ability to write with style and within compliance guidelines. - Growth mindset, always willing to learn. - Fluency in English. - International applicants OK – but must be willing to work on US time zone. - Portfolio of scripts or ads you have written that show a clear focus on conversion. Requirements - Nice to have but not required: - Experience buying media on any channel. - Experience writing for financial services. - Experience with affiliate or other performance-based ways of working. - Have one other creative “special skill” you can bring to the table (Photoshop, video editing, basic web dev). - Written and produced TikTok Ads before. - Worked and succeeded in a compliance-heavy industry before. - You have actors & influencers you've worked with before, that you can bring to the table. Benefits - One time $500 tech stipend. - 10% profit share on all copy you write that works after 2 month probationary period. - 20 days PTO. - Flex time after first 2 months (work when you want as long as deadlines and performance goals are met). - 3 month performance reviews (real opportunity to advance and get raises). - Fully remote work, always. - Receive direct mentorship from the CEO on improving in advertising and copywriting. - Work with brands at the top of their industries.

Description Senior Copywriter (On-Call) For several solid years, you have crafted taglines, social posts, calls to action, website blurbs, the names of brands, and countless other bundles of words you banged out and delivered with a big smile, a quick nod, or a pained grin—your cutting-room floor could be cleaned up with a rake. You’re a copywriter, and you love what you do. What’s more, you’re good at it. The years of experience and battle scars have helped you elevate your craft. You still get excited about a great idea and are laser-focused on how to make it come to life. We need you. We’re currently hiring an On-Call Senior Copywriter to work with us on an as-needed basis, with the flexibility to work from zero to 30 hours per week. We’re a global agency that creates integrated campaigns for clients and causes that make the world a better place. And not to humble brag, but we were just recognized by PRWeek as one of the Best Places to Work in the extra-large agency category. We’ve got a big team, but we’re still missing you. As an On-Call Senior Copywriter, you’ll: - Write copy for all marketing channels, including social, digital, print, audio, and video. - Support clients who tackle important issues like energy efficiency and climate change. - Think strategically while developing ideas and concepts for projects and campaigns. - Serve as one of the lead creatives on a growing team. Embrace ambiguity, step in where needed, and help push the work forward. - Make deadlines. Seems obvious, but it’s kind of a thing here. You’ll need: Basic Qualifications - 8+ years of experience as a copywriter, preferably within an agency environment. - A bachelor’s degree. Additional Professional Attributes: - A portfolio that shows strong concepting and copywriting skills across a range of content, including long-form. - Excellent organizational skills, with attention to detail. - Experience in tech, energy, or public sectors is a plus but not a requirement. Working at ICF ICF is a global advisory and technology services provider, but we’re not your typical consultants. We combine unmatched expertise with cutting-edge technology to help clients solve their most complex challenges, navigate change, and shape the future. We can only solve the world's toughest challenges by building a workplace that allows everyone to thrive. We are an equal opportunity employer. Together, our employees are empowered to share their expertise and collaborate with others to achieve personal and professional goals. For more information, please read our EEO policy. We will consider for employment qualified applicants with arrest and conviction records. Reasonable Accommodations are available, including, but not limited to, for disabled veterans, individuals with disabilities, and individuals with sincerely held religious beliefs, in all phases of the application and employment process. To request an accommodation, please email Candidateaccommodation@icf.com and we will be happy to assist. All information you provide will be kept confidential and will be used only to the extent required to provide needed reasonable accommodations.  Read more about workplace discrimination rights or our benefit offerings which are included in the Transparency in (Benefits) Coverage Act. Candidate AI Usage Policy At ICF, we are committed to ensuring a fair interview process for all candidates based on their own skills and knowledge. As part of this commitment, the use of artificial intelligence (AI) tools to generate or assist with responses during interviews (whether in-person or virtual) is not permitted. This policy is in place to maintain the integrity and authenticity of the interview process.  However, we understand that some candidates may require accommodation that involves the use of AI. If such an accommodation is needed, candidates are instructed to contact us in advance at candidateaccommodation@icf.com. We are dedicated to providing the necessary support to ensure that all candidates have an equal opportunity to succeed.   Pay Range - There are multiple factors that are considered in determining final pay for a position, including, but not limited to, relevant work experience, skills, certifications and competencies that align to the specified role, geographic location, education and certifications as well as contract provisions regarding labor categories that are specific to the position. The pay range for this position based on full-time employment is: $74,090.00 - $125,954.00 Nationwide Remote Office (US99)