• Develop 360° concepts and campaigns (creative territory and extensions) • Create assets for different formats: social (feed, stories, reels), ads (paid media), video scripts, titles and headlines • Translate product features into clear, relevant, communication-oriented messages • Collaborate with planning and creative teams to evolve ideas • Ensure narrative consistency from start to finish across assets • Adapt language and approach according to channel and communication objective • Contribute creative ideas and solutions based on received briefs.

Senior Copywriter (On-Call) For several solid years, you have crafted taglines, social posts, calls to action, website blurbs, the names of brands, and countless other bundles of words you banged out and delivered with a big smile, a quick nod, or a pained grin—your cutting-room floor could be cleaned up with a rake. You’re a copywriter, and you love what you do. What’s more, you’re good at it. The years of experience and battle scars have helped you elevate your craft. You still get excited about a great idea and are laser-focused on how to make it come to life. We need you. We’re currently hiring an On-Call Senior Copywriter to work with us on an as-needed basis, with the flexibility to work from zero to 30 hours per week. We’re a global agency that creates integrated campaigns for clients and causes that make the world a better place. And not to humble brag, but we were just recognized by PRWeek as one of the Best Places to Work in the extra-large agency category. We’ve got a big team, but we’re still missing you. As an On-Call Senior Copywriter, you’ll: - Write copy for all marketing channels, including social, digital, print, audio, and video. - Support clients who tackle important issues like energy efficiency and climate change. - Think strategically while developing ideas and concepts for projects and campaigns. - Serve as one of the lead creatives on a growing team. Embrace ambiguity, step in where needed, and help push the work forward. - Make deadlines. Seems obvious, but it’s kind of a thing here. You’ll need: Basic Qualifications - 8+ years of experience as a copywriter, preferably within an agency environment. - A bachelor’s degree. Additional Professional Attributes: - A portfolio that shows strong concepting and copywriting skills across a range of content, including long-form. - Excellent organizational skills, with attention to detail. - Experience in tech, energy, or public sectors is a plus but not a requirement. Working at ICF ICF is a global advisory and technology services provider, but we’re not your typical consultants. We combine unmatched expertise with cutting-edge technology to help clients solve their most complex challenges, navigate change, and shape the future. We can only solve the world's toughest challenges by building a workplace that allows everyone to thrive. We are an equal opportunity employer. Together, our employees are empowered to share their expertise and collaborate with others to achieve personal and professional goals. For more information, please read our EEO policy. We will consider for employment qualified applicants with arrest and conviction records. Reasonable Accommodations are available, including, but not limited to, for disabled veterans, individuals with disabilities, and individuals with sincerely held religious beliefs, in all phases of the application and employment process. To request an accommodation, please email Candidateaccommodation@icf.com and we will be happy to assist. All information you provide will be kept confidential and will be used only to the extent required to provide needed reasonable accommodations.  Read more about workplace discrimination rights or our benefit offerings which are included in the Transparency in (Benefits) Coverage Act. Candidate AI Usage Policy At ICF, we are committed to ensuring a fair interview process for all candidates based on their own skills and knowledge. As part of this commitment, the use of artificial intelligence (AI) tools to generate or assist with responses during interviews (whether in-person or virtual) is not permitted. This policy is in place to maintain the integrity and authenticity of the interview process.  However, we understand that some candidates may require accommodation that involves the use of AI. If such an accommodation is needed, candidates are instructed to contact us in advance at candidateaccommodation@icf.com. We are dedicated to providing the necessary support to ensure that all candidates have an equal opportunity to succeed.   Pay Range - There are multiple factors that are considered in determining final pay for a position, including, but not limited to, relevant work experience, skills, certifications and competencies that align to the specified role, geographic location, education and certifications as well as contract provisions regarding labor categories that are specific to the position. The pay range for this position based on full-time employment is: $74,090.00 - $125,954.00 Nationwide Remote Office (US99)

Role Description Our client is looking for a high-level Direct Response Copywriter to own and elevate our messaging across the funnel, from ads to landing pages to full customer journeys. This role is focused on driving conversion, building high-performing funnels, and continuously developing new angles that fuel growth. The ideal candidate has deep experience in D2C health and understands how to translate customer psychology into revenue. Key Responsibilities - Direct Response Copy & Funnel Development - Write high-converting copy across the full funnel (ads, landing pages, presells, emails) - Build and optimize complete DR funnels from top to bottom - Continuously improve conversion rates through testing and iteration - Ensure messaging is cohesive across every step of the customer journey - Landing Page Strategy - Lead development of landing pages that convert at a high level - Structure pages based on proven DR frameworks (hooks, problem/solution, proof, offer) - Work closely with design and growth teams to bring pages to life - Continuously test and refine layouts, messaging, and flow - Angle & Concept Development - Develop new angles, hooks, and messaging directions based on customer insights - Identify opportunities to reposition products or messaging for different segments - Continuously refresh creative strategy to avoid fatigue and unlock new growth - Customer Experience & Growth - Help shape the overall customer journey from first touch to purchase - Improve how customers experience the brand through messaging and storytelling - Contribute to scaling winning concepts across channels Qualifications - Proven experience in D2C (health strongly preferred) - Strong background in direct response copywriting and conversion-focused writing - Deep experience building and optimizing full DR funnels - Highly skilled in landing page development and CRO principles - Strong understanding of customer psychology and buying behavior - Ability to consistently generate new angles and winning concepts - Experience working in high-growth environments - Strong collaboration skills across growth, creative, and product teams Requirements - High-converting landing pages and funnels - Consistent generation of new winning angles and concepts - Improved conversion rates across the funnel - Strong alignment between creative, messaging, and customer experience - Measurable impact on revenue and growth Benefits - Fully remote, full-time contractor role - Competitive compensation up to $40k/year - Opportunity to work with fast-growing DTC brands, 9-figures!

Role Description We’re looking for an experienced Copywriter to help us change the way the world works, with anytime, anywhere, any-device productivity. In this role, you’ll create compelling, high-impact content for our Parallels brand across multiple channels. - Produce engaging content for digital campaigns, websites, blogs, emails, and thought leadership. - Collaborate with designers, marketers, and subject matter experts. - Translate complex topics into clear, persuasive messaging that drives awareness, engagement, and revenue. - Write compelling copy for a variety of channels including websites, landing pages, email campaigns, social media, advertisements, blogs, and marketing assets. - Produce both long-form and short-form content tailored to different audiences, industries, and stages of the buyer journey. - Optimize content for SEO, digital marketing, and paid media performance. - Maintain and evolve a consistent brand voice and messaging framework across campaigns. - Edit, proofread, and improve existing content across departments including Product, Sales, and Customer Support. - Manage multiple projects and deadlines while prioritizing work using project management tools (e.g., JIRA). - Leverage AI tools and performance data to improve content effectiveness and efficiency. - Familiarity with AI tools and experience humanizing AI generated content. Qualifications - 3-5 years of copywriting or content marketing experience, preferably in B2B technology or fast-paced marketing environments. - A strong portfolio demonstrating both long-form and short-form writing across multiple formats. - Experience writing content for digital marketing, SEO, and performance-driven campaigns. - Ability to translate complex or technical concepts into clear, engaging messaging. - Experience collaborating with cross-functional teams including design, marketing, and product teams. - Familiarity with content management systems (WordPress, Drupal, etc.) and basic HTML is a plus. - Exceptional writing, editing, and storytelling ability. - Strong research and analytical skills. - Creativity and persuasive messaging development. - Attention to detail and strong proofreading skills. - Ability to manage multiple projects and meet deadlines. - Collaborative mindset and strong communication skills. Requirements - Please include 3 examples of recent writing or portfolio work with your application. Benefits - Fully remote workspace with no pressure to work in an office. - Flexible hours to support your work-life balance. - A fast-growing team with motivated and fun people.