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Growth Strategy Director
Location
Australia
Posted
87 days ago
Salary
0
Seniority
Lead
Job Description
Growth Strategy Director
Dijitally
• Definir y evolucionar continuamente los viajes de crecimiento B2B prioritarios (por ejemplo, adquisición neta, aceleración del mercado medio, ABX empresarial, activación y expansión) • Alinear a las partes interesadas en todas las regiones y funciones en torno a marcos de viaje compartidos • Identificar puntos de fricción y oportunidades a lo largo del embudo completo • Diseñar juegos de conexión que definan cómo funcionan juntos el pagado, web, CRM, ABX, SEO y producto a lo largo de los viajes • Definir puntos de entrada, transiciones, lógica de orquestación y estrategias de intervención • Traducir la estrategia en un mapa de crecimiento secuenciado y multifuncional • Identificar dependencias, desbloquear equipos y asegurar el impulso de entrega • Definir KPI y métricas de éxito a nivel de viaje • Alinear equipos de análisis para alinear informes a través de GA360, Snowflake y herramientas BI
Job Requirements
- 10+ años en estrategia de crecimiento, ciclo de vida, CRM, marketing omnicanal o integrado
- Experiencia liderando estrategia de crecimiento multicanal en entornos B2B, SaaS, fintech o marketplaces
- Capacidad probada para diseñar y operacionalizar sistemas de crecimiento de extremo a extremo
- Experiencia trabajando con múltiples partes interesadas, regiones y socios de agencia
- Capacidad para conectar estrategia, viajes, canales y datos en un modelo cohesivo
- Fuerte comprensión de los mecanismos de crecimiento pagados, propiedad, ciclo de vida, CRO y producto
- Confortable trabajando con métricas de conversión, activación e ingresos
- Capacidad para traducir análisis en decisiones (sin necesidad de estar en manos)
- Fuertes habilidades de gestión y alineación de partes interesadas entre equipos senior.
Benefits
- Flexibilidad para gestionar tu carga de trabajo
- Oportunidades de desarrollo profesional
- Celebramos la individualidad y promovemos la inclusión
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