Tagvenue

• Define and execute Tagvenue's marketing strategy with a primary focus on demand generation, paid acquisition and retention - with clear ROI targets for every channel • Design and implement an AI-driven acquisition system that automates the majority of campaign management, creative production, testing and optimisation • Build and lead a results-oriented marketing team, starting with a team of 5. You'll define how the function scales over time, identify the capabilities we need to add and develop a clear ROI-driven plan for getting there • Own acquisition channels including paid media, content marketing, partnerships and email/CRM, while collaborating closely with the SEO team to align organic and paid strategies • Lead pilot programmes for new acquisition channels, turn pilots into scalable playbooks and products and kill experiments quickly when ROI is not there • Identify new growth opportunities and experiment with innovative marketing approaches, including leveraging AI tools to improve speed, scale and effectiveness across the function • Drive retention and lifecycle marketing to increase repeat bookings and customer lifetime value • Develop and strengthen Tagvenue's brand positioning across all markets, working with the existing brand owner on your team • Set KPIs, track performance and optimise campaigns based on data-driven insights - consistently tying marketing activity to revenue outcomes • Manage the marketing budget and allocate resources effectively across channels and campaigns

• Conduct high-volume outbound calls to identify and engage potential venue partners • Clearly articulate Tagvenue's value proposition to venue managers and decision-makers • Build and maintain a strong pipeline of leads through cold calling and email outreach • Ensure consistent achievement or exceeding of monthly venue publishing targets

• Own paid growth performance end-to-end • Own paid acquisition across key channels (Google Ads, Meta, LinkedIn, and selected experiments) • Plan, execute, optimise, and scale spend with clear performance guardrails • Take full responsibility for outcomes, not just activity or spend • Drive growth efficiency and budget discipline • Monitor CAC, ROAS, and efficiency in relation to downstream booking and GMV impact • Ensure paid growth remains predictable and economically sound • Build experimentation and learning velocity • Partner with analytics and product teams to improve attribution and decision quality