Right Side Up

• Improve how marketing platforms, media systems, MMPs, and reporting tools connect • Support setup, QA, and optimization across tools like DV360, CM360, SA360, GA4, BigQuery, and MMPs • Help define event mapping, tracking, taxonomy, attribution setup, cost ingestion, and identity mapping • Troubleshoot data discrepancies across platforms, dashboards, and downstream reporting • Partner with media, analytics, ad operations, and engineering teams to improve system reliability • Identify opportunities to automate reporting, campaign operations, data movement, and optimization workflows • Recommend improvements that make marketing infrastructure more scalable, accurate, and usable

• Own hands-on strategy and execution across DV360, YouTube, display, video, and programmatic buying channels • Manage campaign setup, optimization, pacing, targeting, inventory sourcing, and budget allocation • Lead open exchange buying, PMP setup, deal ID management, and broader inventory strategy • Improve and standardize buying workflows across display and video channels • Partner with analytics, ad ops, creative, product, and growth teams to improve measurement and campaign performance • Build scalable media buying infrastructure and establish programmatic best practices • Align display and video buying with broader app acquisition and growth goals • Monitor performance trends, troubleshoot platform issues, and communicate clear optimization recommendations

• Own full marketing funnel strategy, execution, and measurement • Drive demand gen/lifecycle performance across all marketing channels • Identify opportunities for “AI leverage” across the customer journey • Maintain and expand a robust portfolio of sales collateral • Manage a lean internal team spanning demand gen, lifecycle, content, events/partnerships

• Lead the creative direction across multiple clients, ensuring work is both high-quality and grounded in strategy. • Turn data and performance insights into clear, actionable creative direction. • Develop campaigns across channels including paid social, email, web, OOH, and more. • Set a high bar for creative work while balancing brand storytelling with measurable results. • Partner with growth and media teams to understand what’s working and where creative can improve performance. • Help develop and iterate on testing approaches and creative concepts. • Use insights to refine messaging, visuals, and formats over time. • Manage and mentor a distributed team of designers, copywriters, and freelancers. • Build strong relationships with clients and act as a trusted creative partner. • Work closely with growth marketers, strategists, and account leads to align creative with broader goals.

• Build and deploy AI-powered marketing workflows — think content generation pipelines, lead enrichment automations, personalization logic, and reporting systems that actually run themselves • Audit existing marketing ops setups and identify where AI can cut friction or unlock scale • Integrate LLM APIs, no-code/low-code tools, and marketing platforms (CRM, MAP, CMS, ad platforms) into cohesive workflows • Write and iterate on prompts, system instructions, and structured outputs tailored to specific marketing use cases • Document what you build so teams can maintain and extend it without you • Collaborate with strategists, growth marketers, and data teams to scope, pressure-test, and ship solutions • Track what's working — measuring time saved, output quality, and downstream marketing impact

• Build, manage, and optimize Webflow sites, including CMS, animations, and responsive design • Integrate Webflow with external systems such as CRMs, scheduling tools, billing platforms, and marketing automation tools • Troubleshoot cross-platform issues including broken data flows, tracking inconsistencies, and form or funnel failures • Ensure seamless data connectivity across systems using APIs, webhooks, and third-party integrations • Improve site performance, user flows, and conversion paths • Collaborate with marketing, product, and operations teams to support business objectives • Proactively identify opportunities to enhance system reliability, scalability, and efficiency • Operate independently with minimal oversight, quickly ramping in existing environments

• Strategize with clients to develop full-funnel growth marketing strategies and scope out the work • Assemble individuals or teams of folks from Right Side Up to help the client achieve their objectives • Shepherd opportunities from initial exploratory conversation through to the kick-off of new engagements • Have a front row seat (and be a key contributor to) the inner-workings of some of the most impressive marketing programs across a range of industries, business models and stages of maturity • Build an incredible network with other marketing leaders, and hone your talent interviewing/evaluating skills across disciplines

• Lead strategy, planning, and execution of podcast media campaigns, with an emphasis on direct response and customer acquisition • Analyze and optimize data driven campaigns on an ongoing basis • Make and maintain positive, beneficial publisher relationships to achieve optimal outcomes for clients • Work with advertiser teams to write and optimize copy and other creative deliverables • Lead advertisers to clear channel-specific performance outcomes with a high level of excellence in executional quality • Be abreast of industry trends and developments, and consistently have an eye for growth for your campaigns where appropriate

• Lead visual design and art direction across integrated campaigns, events, editorial, and social projects • Collaborate cross-functionally with writers, designers, motion artists, and strategists to develop cohesive creative concepts • Mentor and guide junior designers through feedback and reviews • Ensure consistency, quality, and attention to detail across all creative output • Present work to internal stakeholders and leadership with clarity and confidence • Help evolve and scale the brand’s visual identity and design systems • Partner with producers and project managers to manage timelines and creative resources

• Support the coordination of Studio engagements to ensure timelines, deliverables, and communication stay on track as complexity scales • Act as a connective layer between strategy and execution, helping translate client needs into clear internal plans • Proactively identify risks, gaps, or inefficiencies in delivery and help resolve them quickly • Contribute to maintaining a high-quality, white-glove client experience across engagements • Support visibility into project scope, resourcing, and delivery health to ensure engagements are set up for success • Help design and maintain a consistent, scalable onboarding process across clients • Ensure new engagements are set up for success with clear documentation, expectations, and workflows • Identify opportunities to improve early client experience and reduce churn risk • Track inbound opportunities and support pipeline visibility to ensure no opportunities are lost • Assist in coordinating follow-ups, materials, and internal alignment for active deals • Help bring structure and clarity to how Studio tracks and evaluates growth opportunities • Support execution of key Studio initiatives, including new offering pilots, internal programs, and sales enablement efforts • Assist in developing and maintaining sales materials, case studies, and portfolio assets • Help operationalize new ideas quickly, turning concepts into structured, testable initiatives • Help maintain and improve internal systems used to track delivery, engagement health, and performance • Build and refine documentation, dashboards, and workflows that increase team visibility and efficiency • Identify opportunities to streamline processes and reduce manual overhead as the Studio grows • Support tracking of project scope, budgets, and timelines to ensure engagements remain on track • Assist in monitoring project health, including resourcing, pacing, and potential risks to delivery or margin • Partner with team leads to maintain clear visibility into project performance and overall engagement success • Partner with other RSU teams when engagements span multiple capabilities • Ensure alignment, clarity, and forward momentum across stakeholders • Act as a central point of coordination to keep initiatives moving efficiently