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Lincoln Electric logo
Lincoln Electric

Lincoln Electric, headquartered in Clevelend, Ohio, is recognized worldwide for its advanced, cost-effective products for welding, cutting, and metal fabricatin

Marketing Communications Specialist

Location

United States

Posted

131 days ago

Salary

$59K - $90.2K / year

Seniority

Junior

Associate Degree1 yr expExperience acceptedEnglishWordPress

Job Description

Marketing Communications Specialist

Lincoln Electric

• Drive engaging campaigns and content that connect with customers worldwide • Manage diverse marketing initiatives from digital advertising and social media to trade shows and product launches • Leverage design expertise to create visually stunning materials that align with our brand • Collaborate with global teams to maintain and optimize website content, SEO/PPC campaigns, and digital assets • Develop and execute ROI-driven digital campaigns in partnership with the Marketing Manager • Create compelling marketing collateral, advertisements, and sales materials using Adobe Creative Cloud tools • Plan, schedule, and analyze social media campaigns to maximize engagement and ROI • Develop and execute email marketing campaigns using platforms like Constant Contact • Coordinate trade show logistics, booth design, messaging, and post-event performance analysis • Manage advertising schedules and placements across multiple channels • Oversee multiple concurrent projects with strong attention to deadlines and ROI reporting • Act as the liaison between internal stakeholders and external creative partners

Job Requirements

  • Associate’s degree or equivalent experience in digital marketing; B2B marketing experience strongly preferred
  • 1–3 years of experience in content creation, SEO/PPC advertising, and general marketing
  • Expert-level proficiency in Adobe Creative Cloud (InDesign required; Photoshop and Illustrator strongly preferred)
  • Familiarity with web content management systems (WordPress or CMS Made Simple), analytics, and online advertising programs
  • Strong Microsoft Office skills; Excel and Project experience preferred
  • Ability to create high-quality, brand-compliant content for multiple platforms
  • Excellent organizational skills and attention to detail for technical and creative materials
  • Willingness to travel up to 15% - 25% for customer visits and industry trade shows

Benefits

  • Bonuses: 10% target

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