• Lead and inspire multidisciplinary creative teams across levels—writers, art directors, designers, production, and cross-functional partners. • Serve as a model of creative excellence, elevating craft and storytelling across all outputs. • Lead complex conversations with larger inter-agency teams. • Guide teams through concepting, development, and execution, ensuring creative ideas meet the highest standard of quality. • Champion innovation across social platforms—developing breakthrough ideas, content formats, and campaign approaches rooted in culture. • Steer ideation and creative development across multiple projects simultaneously. • Ensure concepts are tailored to each platform and audience while pushing boundaries creatively and strategically. • Own the creative direction for assigned accounts, translating insights and brand truths into bold, resonant creative platforms. • Run and oversee reviews, providing clear, actionable feedback to ensure excellence in execution. • Ensure the creative output aligns with brand voice, agency standards, and cultural relevance. • Partner with Strategy, Account, C&E, Paid Media, Design, Influencer, and Program Management to deliver integrated, high-performing creative. • Create alignment across teams, ensuring storytelling is cohesive across visual and written elements. • Work closely with the ECD/GCD to maintain agency-wide creative standards and contribute to long-term creative vision. • Act as the senior creative partner for clients, leading presentations, guiding strategic discussions, and providing decisive recommendations. • Foster strong, trust-based client relationships that allow for courageous creative solutions. • Navigate feedback and challenges with confidence, clarity, and collaboration. • Build, mentor, and develop creative talent, offering coaching, support, and clear expectations. • Conduct performance evaluations and help team members grow in their craft and careers. • Cultivate a positive, inclusive, and high-performing creative culture. • Set and uphold uncompromising standards of creative excellence. • Ensure teams deliver error-free work on time and on strategy. • Maintain accountability for the creative product at every stage of the process. • Partner with Creative Leadership to manage creative resourcing, project scoping, and efficiency across teams. • Make smart decisions that balance creativity, timelines, and operational needs. • Lead creative concepting for major pitch opportunities. • Shape pitch narratives, direct pitch teams, and present winning creative in partnership with agency leadership. • Serve as the Creative Lead within the POD, owning the creative vision and output across client workstreams. • Drive POD-level planning, scoping, resourcing, and workflow management. • Represent the creative discipline in POD rituals (intakes, reviews, planning cycles, syncs) and ensure creative is strategically aligned.

Role Description We’re excited to be supporting our client, a leading technology company, in redefining their physical spaces. As the Retail CX Creative Lead, you will translate high-level brand concepts into tangible, immersive shopper experiences. Your work determines how consumers interact with products in the real world—whether in a flagship brand store or a crowded partner retailer environment. You balance high-design aesthetics with the practical constraints of physical retail. You will be the expert in retail branding and marketing across key devices, products, and services, and will work with retail partners to ensure consistency across all retail executions. Partnering with the clients’ global CX creative team, you will help define the regional guidelines and deliverables for both online and offline retail spaces, and will work with local counterparts to ensure consistency in execution. This role requires you to work in an APAC-friendly time zone, starting at 5:30 a.m. IST. Qualifications - BA/BS degree or equivalent experience - 10-12 years in a hybrid creative role (e.g., Retail Design + Digital, or Integrated Agency background) - Proven ability to translate business goals into creative solutions - Strong body of work demonstrating integrated campaigns across offline and online channels - Mastery of Adobe Creative Suite - Proficiency in 3D visualisation tools (SketchUp/Rhino) and modern UI tools (Figma) - Strong ability to use Generative AI tools for rapid concepting and cross-channel asset adaptation - Proven confidence in providing creative feedback to partners and agencies - Exceptional verbal and written English communication and presentation skills Requirements - Adapt global creative campaigns into compelling offline formats, including large-format print, window displays, and point-of-sale (POS) materials - Ensure consistent brand messaging and visual identity across all platforms (website, social media, app, in-store screens, etc.) - Provide strategic input and art direction for integrated campaigns that have both physical and digital components - Direct the creative vision for Shop-in-Shops (SIS) and fixtures - Conceptualise and direct the design of bespoke retail activations, pop-ups, and event spaces - Develop planograms and lead fixture planogram refreshes for 3P retail partners - Provide precise creative direction to external agencies, 3D renderers, and print vendors - Review prototypes and first-off-production samples to ensure colour accuracy and material quality - Help build and enhance the regional retail creative playbook and guidelines - Safeguard our retail brand by reviewing local markets and partners’ creative execution - Pioneer the use of AI tools for creative strategy Company Description Grounded in a talent-centric mindset, Maker Lab is a marketing agency designed to build decentralised technology-led agency teams, rooted in collaboration with clients from the ground up. Maker Lab’s cross-functional teams of multidisciplinary specialists are embedded into client teams across digital marketing competencies — from measurement & analytics to content production.

• Own creative direction and final sign-off for an assigned portfolio of clients • Serve as the primary creative partner to clients (alignment, expectations, presentations as needed) • Partner with PM/Client Services to manage prioritization, timelines, and scope • Attend client meetings as needed (kickoffs, planning, reviews) • Convert meetings and client inputs into clear briefs that include: objective, audience, offer, deliverables, channel specs, references, constraints, success metrics • Identify ambiguity early and propose options/solutions to unblock execution • Provide clear, prioritized, actionable feedback to designers and Art Directors • Ensure consistency with brand standards and channel performance best practices • Maintain quality across high-volume marketing output (web, email, ads, organic) • Implement and maintain a tiered QA system: Designer self-QA → AD review → ACD final review • Reduce revision cycles by improving upstream direction and clarity • Escalate only high-risk work per agreed rubric (VIP accounts, new campaigns, strategic landing pages) • Mentor Art Directors to strengthen direction, critique, and decision-making • Coach designers on craft and execution standards

• Co-lead concept development and visual design execution across brand, product, and performance marketing initiatives. • Collaborate with copywriters, designers, producers, and agencies to deliver compelling, on-brand creative across multiple platforms. • Translate marketing and product strategies into visually arresting campaigns that drive engagement and conversion. • Review and approve creative assets to ensure brand consistency and adherence to design standards. • Partner with media and product marketing teams to test, learn, and iterate creative performance. • Provide mentorship, feedback, and career guidance to the design team. • Manage timelines and creative priorities, ensuring high-quality deliverables are achieved on schedule. • Stay ahead of design, advertising, and digital innovation trends to ensure RSI remains creatively competitive. • Collaborate with agencies and external partners as needed to scale campaign execution.