• Transform a "Personal Brand" into a "Top-Tier Media" by leading the Content Factory through creative authority. • Architect the "Dual-Brand" Strategy, building a symbiotic relationship between David Laroche’s personal brand and Paradox’s company brand. • Propose radical new formats that shatter the boring codes of the "Self-Help" industry. • Command the Content Factory and take full leadership of the internal content team by setting the tempo and culture. • Analyze retention graphs, CTR, and CPL to iterate based on feedback, enhancing content as the primary acquisition channel.

• Lead creative ideation and execution for DMM’s clients, as well as setting the look and feel for campaigns • Manage the creative aesthetic and lead a team of designers, AV editors and motion designers who will help produce and deliver consistent creatives throughout the entirety of the campaign. • Collaborate with CDs, project managers, strategists and supervisors to deliver thoughtful creative ideation to brand clients and pitch decks, with a clear design POV and understanding of the brand or title • Create mood boards, typeface suggestions and design briefs outlining creative look and feel for each new project proposal • Attend all pitch meetings, brainstorms and briefs to align with strategists for each new brand proposal • Partner with Creative Director to review pitch creative & collect and address feedback • Manage appointed creative team members (when applicable), and guide them as they create assets, and navigate through issues that arise, making sure design goals are aligned with clients • Act as a client resource and provide solutions for design-related issues • Solve any and all design problems independently or with the help of the Associate Creative Directors or VP of Creative • Set the quality bar within the team, and ensure that all creative assets meet or exceed standard

• Lead standout creative concepting, strategy and execution across some of our biggest clients - including key consumer and sports accounts - acting as the go-to creative partner for social-led, earned-first work. • Develop concepts and ideas and tell stories that feel fresh, culturally aware and strategically grounded while staying true to each brand’s voice and long-term goals. • Lead brainstorms and ideate independently, developing the best thought starters, sparks and ideas into fully formed creative concepts • Serve as the client-facing creative lead across complex, multi-track projects, navigating shifting priorities, unblocking challenges and providing clear, confident direction that keeps teams moving • Collaborate closely with partners across project management, design, copy, video, account, strategy and influencer marketing to shape integrated work, maintain alignment and push creative thinking forward • Present work with clarity and conviction, offering thoughtful rationale and smart recommendations that build trust and move clients toward the strongest ideas • Bring a genuine, lived-in understanding of sports culture to the table; an instinct for the nuances, language and energy of the space is essential for helping brands show up with credibility. • Mentor creative team members helping them strengthen their craft, grow their strategic thinking and build confidence in both concepting and execution • Contribute to Praytell’s growth and creative culture through staff development, new business support and internal initiatives that champion bold thinking and better ways of working

• Cultivate and enhance Harness’ core brand identity, voice, visual diagrams, and explanatory visuals. • Lead a diverse team of brand designers, offering mentorship, career development, and creative guidance. • Evaluate our creative strategies, analyze competitor efforts, and propose and implement a cohesive creative vision. • Generate concepts for content initiatives, influencer partnerships, sponsorships, and co-branding projects. • Demonstrate thought leadership and early adoption of AI and other efficiency tools to enable greater productivity and more agile and expansive testing and optimization.