• Own creative direction and final sign-off for an assigned portfolio of clients • Serve as the primary creative partner to clients (alignment, expectations, presentations as needed) • Partner with PM/Client Services to manage prioritization, timelines, and scope • Attend client meetings as needed (kickoffs, planning, reviews) • Convert meetings and client inputs into clear briefs that include: objective, audience, offer, deliverables, channel specs, references, constraints, success metrics • Identify ambiguity early and propose options/solutions to unblock execution • Provide clear, prioritized, actionable feedback to designers and Art Directors • Ensure consistency with brand standards and channel performance best practices • Maintain quality across high-volume marketing output (web, email, ads, organic) • Implement and maintain a tiered QA system: Designer self-QA → AD review → ACD final review • Reduce revision cycles by improving upstream direction and clarity • Escalate only high-risk work per agreed rubric (VIP accounts, new campaigns, strategic landing pages) • Mentor Art Directors to strengthen direction, critique, and decision-making • Coach designers on craft and execution standards

• Co-lead concept development and visual design execution across brand, product, and performance marketing initiatives. • Collaborate with copywriters, designers, producers, and agencies to deliver compelling, on-brand creative across multiple platforms. • Translate marketing and product strategies into visually arresting campaigns that drive engagement and conversion. • Review and approve creative assets to ensure brand consistency and adherence to design standards. • Partner with media and product marketing teams to test, learn, and iterate creative performance. • Provide mentorship, feedback, and career guidance to the design team. • Manage timelines and creative priorities, ensuring high-quality deliverables are achieved on schedule. • Stay ahead of design, advertising, and digital innovation trends to ensure RSI remains creatively competitive. • Collaborate with agencies and external partners as needed to scale campaign execution.

• Transform a "Personal Brand" into a "Top-Tier Media" by leading the Content Factory through creative authority. • Architect the "Dual-Brand" Strategy, building a symbiotic relationship between David Laroche’s personal brand and Paradox’s company brand. • Propose radical new formats that shatter the boring codes of the "Self-Help" industry. • Command the Content Factory and take full leadership of the internal content team by setting the tempo and culture. • Analyze retention graphs, CTR, and CPL to iterate based on feedback, enhancing content as the primary acquisition channel.

• Lead creative ideation and execution for DMM’s clients, as well as setting the look and feel for campaigns • Manage the creative aesthetic and lead a team of designers, AV editors and motion designers who will help produce and deliver consistent creatives throughout the entirety of the campaign. • Collaborate with CDs, project managers, strategists and supervisors to deliver thoughtful creative ideation to brand clients and pitch decks, with a clear design POV and understanding of the brand or title • Create mood boards, typeface suggestions and design briefs outlining creative look and feel for each new project proposal • Attend all pitch meetings, brainstorms and briefs to align with strategists for each new brand proposal • Partner with Creative Director to review pitch creative & collect and address feedback • Manage appointed creative team members (when applicable), and guide them as they create assets, and navigate through issues that arise, making sure design goals are aligned with clients • Act as a client resource and provide solutions for design-related issues • Solve any and all design problems independently or with the help of the Associate Creative Directors or VP of Creative • Set the quality bar within the team, and ensure that all creative assets meet or exceed standard