Role Description As Thumbtack strives to build a branded destination for home management services, we need to meet new customers where they are. The Growth Marketing Manager, SEM will support Thumbtack’s efforts to capture customer demand for local services, while working with Data Science to calculate lifetime value targets, partnering with Engineering to build data pipelines that support bid automation and new tools for ad creation at scale, and collaborating with the larger Growth Marketing team to build effective full-funnel marketing programs. - Execute & improve Thumbtack’s paid search strategy, identifying new opportunities for customer and pro growth - Manage, optimize, and grow the SEM program across Google and Microsoft, adhering to KPIs - Develop experimentation roadmap for ad copy, keywords, bidding and more - Partner with cross-functional data science, analytics, and engineering teams to build automation and scalable tools - Own the tracking, attribution, and measurement of performance metrics (iROAS, incrementally, lift, etc.) using a combination of in-house and third-party data Qualifications - 8+ years experience in paid digital advertising, with a proven track record of improving and scaling ad programs with specific conversion volume and efficiency goals - Demonstrated experience improving performance of SEM campaigns through testing, optimization, automation, and creative - Ability to manage relationships with a large portfolio of ad vendors and partners - Ability to define and execute on a 6-12 month roadmap with aggressive milestones - Experience with TROAS + LTV bidding - Strong data analytics skills (pivot tables, vlookups, basic modeling) - Strong fluency with generative AI and automation tools and a track record of integrating them into day to day SEM execution and analysis Requirements - Expected salary ranges for candidates living in Ontario and British Columbia: $97,800.00 - $126,500.00 - Actual offered salaries will vary based on various factors, such as calibrated job level, qualifications, skills, competencies, and proficiency for the role. Benefits - Thumbtack embraces diversity and is proud to be an equal opportunity workplace. - We do not discriminate on the basis of sex, race, color, age, pregnancy, sexual orientation, gender identity or expression, religion, national origin, ancestry, citizenship, marital status, military or veteran status, genetic information, disability status, or any other characteristic protected by law. - We will consider for employment qualified applicants with arrest and conviction records, consistent with applicable law. - Thumbtack is committed to working with and providing reasonable accommodation to individuals with disabilities.

• Own the channel strategy and performance across ABM, paid search, paid social, email marketing, events, and content sponsorships. • Build and launch full-funnel campaigns in partnership with content, product marketing, and sales to target priority accounts and verticals. • Work with internal teams to identify new growth opportunities (use cases, verticals, personas) and translate them into actionable campaign plans. • Write and optimize copy for emails, landing pages, paid ads, and campaign assets. • Partner with the BDR team on list building, outbound sequences, and event outreach to break into target accounts and book more meetings. • Use AI tools to streamline research, campaign creation, personalization, testing, and reporting so the team can move faster without sacrificing quality. • Manage marketing ops, including audience segmentation, list creation, campaign tracking, performance dashboards, and workflow automation (e.g., nurtures, follow ups). • Track campaign performance across the funnel and identify specific optimizations to improve conversion rates and return on ad spend. • Manage agency partners to ensure strong execution and clear performance reporting.

• Communicate with their mentee weekly, by telephone, email, or in person, to keep in touch about what is going on in their lives • Be respectful of the mentee’s time, opinions, and decision-making and strive for mutual respect • Serve as a positive role model by modeling desirable behaviors, i.e., patience, tolerance, and reflective listening • Be comfortable and able to establish appropriate boundaries with the mentee and his or her family • Be encouraging and supportive of the mentee • Build self-esteem and motivation • Build the relationship by planning and participating in activities together • Help the mentee develop a milestone plan for completing high school and going on to college or work

• Fully own your portfolio of channels, developing channel strategy, standing up campaigns, and developing optimization recommendations • Evaluate channel performance, owning weekly reporting and analysis • Own monthly planning and budget optimization with a ROAS lens • Define and launch strategic tests based on your roadmap • Rigorously manage media buyer agencies and contractors, guiding their weekly priorities and navigating roadblocks as they arise • Work with Product, Engineering, and Design teams to influence product experiences that meet the unique needs of our audience, including designing landing pages across our paid channels • Conduct market research for your channels, including keyword research, competitive analysis, and audience targeting, to identify growth opportunities, mitigate risks, and drive data-informed innovation through continuous performance testing