• Reporting to our SVP, Head of Search, this role will serve as a people leader, inclusive of SEM channel specialists (Paid search, YouTube, Demand Gen, PMax, Shopping, and App) as well as Account Leads managing direct client partnerships, contract negotiations/renewals, client onboards, etc. • This role will serve as a Search thought leader prepared to respond to the changing landscape • Responsible for revenue driven from new business, client relationships, and client growth • Will present Paid Search and organic strategy, performance, and tactical priorities to the client and internal stakeholders however the main priority is to help lead a paid search team • Partners with cross-channel leads on creating media plans, including forecasting, testing, tactical plans, and reporting • Drives Search strategy, innovation & testing on your book of business while improving performance, developing quarterly or annual roadmaps to keep advancing accounts with the latest trends and opportunities • Manages others from Account Managers to Directors • Contribute to team morale and culture through engagement, team building, and mentorship • Contribute to overall department training, POVs, award submissions, and case studies • Works closely with Google, Bing, and other vendor partners on alpha and beta opportunities, expansion opportunities, client strategy and planning, and best practices • Responsible for operationalizing processes and helping gain adoption across team focus areas • Assist in creating a team culture across a hybrid working model

• Develop and execute the Central Europe Region market access priorities, including pricing, reimbursement, and launch sequence, aligned with global and regional frameworks • Lead HTA and payer engagement strategy – with a strong focus on AMNOG, ensuring early, proactive dialogue with national and regional decision-makers to anticipate requirements and reduce access risk • Own country value dossier strategy and adaptation: incl. comparator selection, evidence gaps, risk mitigation. Thereby ensuring high-quality, locally relevant submissions delivered on time and supporting favourable reimbursement outcomes • Define and implement pricing strategy, including list price, net price corridors, and contracting principles, while protecting long-term value and portfolio optionality • Coordinate cross-functionally with Medical Affairs, Commercial, Regulatory, and Finance to align evidence generation, access strategy, and launch readiness, as well as post-launch accounting of rebates and related accruals • Develop, implement and maintain compliant incentive structures for buying groups in Germany • Assess potential and advocate for cost coverage and tailored solutions for individual SHIs in Germany

• Create and execute a GSI engagement strategy aligned with Sonar’s global objectives • Win new Alliance Agreements and develop existing ones to drive innovation, revenue and customer success • Structure transformative alliance deals, drive joint value through technology integrations, co-innovation, and ecosystem partnerships • Lead partner sales motions, solution POCs and limited Pilots that use Sonar’s suite of tools. • Drive joint pre-sales trainings, marketing initiatives, industry and GSI specific events to accelerate ecosystem visibility and pipeline development • Collaborate with sales, product, and marketing teams to ensure alignment on GSI initiatives and pipeline development • Facilitate sales team interlocks for joint opportunity pursuits • Leverage existing connections and build new ones with C-suite, Managing Directors & Practice Leadership within the GSIs headquartered in India • Represent Sonar at in region advisory boards, partner councils and executive forums • Enable GSIs through certifications, training and solution value sales readiness programs • Foster innovation in AI, cloud and industry specific applications development • Spearhead global initiatives to supercharge software engineering organizations with autonomous AI agents, actionable code intelligence towards software modernization with high quality and security at speed • Track partner objectives and milestones, pipeline growth. Report progress to leadership. Adjust engagement models as market dynamics dictate

• Own revenue targets across B2C Admissions and B2B Corporate/SETA Learnerships. • Build, execute, and optimise commercial strategies for both verticals. • Monitor revenue pacing, conversion metrics, forecasts, and operational KPIs. • Conduct regular performance reviews with regional and functional leads. • Identify opportunities for revenue expansion, new markets, and improved commercial processes. • Manage Regional Admissions Managers across the US, UK, SA, and AUS. • Oversee the B2B Learnerships and corporate sales lead and their team. • Build a culture of accountability, coaching, and measurable performance. • Set clear expectations, run structured performance management, and ensure consistency across regions. • Support hiring, training, onboarding, and capability-building across all commercial teams. • Introduce and maintain operational systems, playbooks, SOPs, and performance frameworks. • Collaborate with Product and Engineering to enhance CRM tools, dashboards, and automation. • Ensure CRM hygiene, accurate pipeline reporting, and data-driven decision-making. • Identify bottlenecks and implement scalable processes that improve throughput, efficiency, and quality. • Build a reporting infrastructure that provides visibility into daily/weekly/monthly commercial performance. • Lead revenue forecasting, funnel analysis, and operational diagnostics. • Use BI tools and data dashboards to guide decision-making and identify optimisation opportunities. • Work closely with Marketing on lead flow, campaign performance, and funnel alignment. • Partner with Product and Engineering to improve internal systems and commercial tooling. • Align with Finance on budgeting, forecasting, and revenue modelling. • Collaborate with Student Success and Operations to ensure seamless learner onboarding and delivery.