• Oversee, strategize and deliver all copywriting and content tasks. From social media posts, to email copy, landing page, advertorials, Facebook Ads, Video Scripts, blog posts, product pages, avatar research/creation and more. • Coordinate with our marketing and creative teams to streamline our design, ads and video production processes. • Emphasis on marketing angles, ad copy creation, video scripts, and other tasks related to marketing and sales performance. • Write clear, attractive copy with a distinct voice • Edit and proofread copy as needed • Use direct response marketing principles

• Technical Excellence: Develop complex backend solutions, prioritizing performance, simplicity, and maintainability. • Mentorship and Quality: Ensure technical rigor through constructive code reviews and the dissemination of design patterns and best practices. • Architecture: Design structural improvements aligned with the product vision, assisting the team with the technical design of solutions. • Observability: Monitor application performance and use data to anticipate failures and optimize stability. • Incident Leadership: Lead crisis resolution and drive the creation of post-mortems to turn incidents into continuous learning. • Strategic Refinement: Break down complex scopes into incremental deliveries that generate continuous business value. • Security-first: Proactively identify vulnerabilities and apply secure development standards (OWASP). • Stakeholder Management: Communicate risks, costs, and blockers transparently, managing business partners' expectations.

• Lead SAFE Integration Program Delivery: You will drive the execution of MDX’s largest enterprise initiative, coordinating cross-functional readiness across marketing, digital, retail, and contact center teams while ensuring alignment with the IMO and SAFE partners. • Guide Cross-Functional Sub Workstreams: You’ll partner with executive and director-level workstream leads to clarify requirements, monitor progress, anticipate risks, and maintain alignment across all MDX functions. • Act as the Executive Right Hand: You will operate as a strategic extension of MDX executive leadership, providing thought partnership, decision support, and high-level oversight for integration deliverables. • Shape Divisional Strategy: You’ll collaborate with senior leaders to refine divisional strategic direction and ensure integration work aligns with enterprise priorities and long-term roadmap goals. • Develop Operational Cadence and Structure: You will establish and manage MDX operating rhythms—business reviews, visibility routines, and planning cycles—to maintain clarity, momentum, and accountability. • Serve as a Change Leader: You will guide teams through major changes, bridging communications, aligning stakeholders, and enabling progress even when partners are under heavy demand. • Lead Division-Level Communications: You’ll develop messaging and communications that unify the division, clarify goals, and reinforce transparency throughout transformational efforts. • Prepare Executive and Board-Ready Deliverables: You will build concise, high-quality updates, proposals, and presentations to support decision-making among the executive team and board-level leadership. • Influence Senior Leaders Across the Organization: You’ll collaborate with executives, senior leaders, and SAFE partners to drive decisions, remove barriers, and ensure readiness for legal Day 1 and beyond. • Leverage Data and Feedback to Drive Improvements: You’ll use survey insights and organizational feedback to identify trends and create action plans that enhance both employee and member experiences. • Support Organizational Design and Planning: You will contribute to discussions on structure, staffing, budgets, and long-range planning to help shape MDX’s future-state operating model.

• Lead ecommerce, digital marketing, and online distribution strategy across the Choice Owned & Managed hotel portfolio to drive topline revenue, market share, and RevPAR performance • Serve as a strategic advisor to hotel leadership on digital visibility, conversion, and channel optimization • Own content accuracy and optimization across brand sites, OTAs, search, mapping, and third-party platforms • Lead AI readiness initiatives to ensure strong visibility across AI-driven search, voice, and travel discovery environments • Oversee SEO, local search, and AEO/GEO strategies to maximize organic performance • Govern paid digital marketing strategies including SEM, metasearch, display, and paid social, ensuring ROI-driven execution aligned with Revenue Management strategies • Provide oversight of online distribution performance, rate parity, inventory accuracy, and channel mix efficiency • Partner with Revenue Management, Sales, Operations, and Corporate Marketing to support total hotel performance and brand standards • Analyze digital performance, translate insights into revenue-driving actions, and lead recurring portfolio performance reviews • Support group, meetings, and catering demand through enhanced digital visibility and lead generation • Perform special projects supporting evolving ecommerce and revenue initiatives within the Managed Hotels Division