Alma is on a mission to simplify access to high-quality, affordable mental health care. We do this by making it easy and financially rewarding for therapists to accept insurance and offer in-network care. When a provider joins Alma, they gain access to a suite of tools that not only help them better run their business, but also grow it sustainably and develop as a provider. Alma is available in all 50 states, with over 20,000 therapists in our growing network. Anyone looking for a therapist can browse Alma’s free directory. Alma has raised $220.5M in funding from Insight Partners, Optum Ventures, Tusk Venture Partners, Primary Venture Partners, First Round Capital, Sound Ventures, BoxGroup, Cigna Ventures, and Rainfall Ventures. Alma was also named one of Inc’s Best Workplaces in 2022 and 2023. Website Job Board Values Candidate Interview Guide --- Copy Lead Alma is looking for a Copy Lead to own the words across campaigns, ads, emails, brand voice, product copy, and everything in between. This is not a maintenance role; it is an opportunity to build a voice from the ground up and make it impossible to ignore. As we transform the creative team from a support function into a strategic growth driver, you will shape the future of a leading mental health brand by breaking the mold of traditional healthcare marketing. Reporting to the Senior Creative Director, you will sit at the center of Alma’s creative ambition. You will partner on high-level campaign development and then lead the hands-on execution of those concepts through launch and the iterations beyond. You will be the primary architect of how Alma speaks, ensuring our message is bold, memorable, and category-leading. What you’ll do: - Lead copy development from brief to launch—concepting with the creative team and executing across paid media, web, email, and product touchpoints. - Write and edit high-performance copy for channels including Meta, LinkedIn, Google, and OOH, balancing performance optimization with distinct brand building. - Develop messaging frameworks and copy guidelines that empower cross-functional partners to create on-brand work independently. - Collaborate with Product and Growth teams to ensure all business-wide copy reflects Alma’s positioning with clarity and specificity. - Review and provide feedback on copy from freelancers and external partners to maintain rigorous quality and tonal standards. - Lead brand positioning work, including messaging architecture and tonal development, to establish a differentiated territory in the market. Who you are: - You have 5–8 years of experience in copywriting or brand strategy (agency, in-house, or startup) with a portfolio that demonstrates range across integrated campaigns and voice development. - You are a prolific creator who can generate a high volume of strong concepts quickly and move from raw idea to polished copy without getting stuck in the "middle." - You are fluent in both strategy and craft, comfortable shifting from high-level positioning frameworks to the granular execution of a conversion email. - You have a fearless appetite for taking creative risks and pushing for distinct messaging, even when it means challenging safe or traditional approaches. - You are an exceptional editor who writes copy that is behaviorally grounded, specific, and creates immediate brand recognition. - You are energized by ambiguity and the challenge of building a verbal identity and organizational systems that don't exist yet. - You are a collaborative communicator who can clearly articulate the strategic "why" behind your copy to creative partners, product teams, and leadership. - You do not need to have experience in the mental healthcare space. Benefits: - We’re a remote-first company - Health insurance plans through Aetna (medical and dental) and MetLife (vision), including FSA and HSA plans - 401K plan (ADP) - Lifestyle Spending Account for health, wellness, and family care - Monthly co-working space membership stipend - Monthly work-from-home stipend - Financial wellness benefits through Northstar - Pet discount program through United Pet Care - Financial perks and rewards through PerkSpot - EAP access through Aetna - One-time home office stipend to set up your home office - Inclusive family and medical leave plans - 12 paid holidays and 1 Alma Give Back Day - Flexible PTO Salary Band: $115,000 - $145,000 All Alma jobs are listed on our careers page. We do not use outside applications or automated text messaging in our recruiting process. We will not ask for any sensitive financial or identification information throughout the recruiting process. Any communication during the recruitment process, including interview requests or job offers, will come directly from a recruiting team member with a helloalma.com email address. Learn more about how Alma handles applicant data by reading Alma's Applicant Privacy Notice.

• Serve as a writer for foundational campaigns, product launches, and major evergreen funnels. • Produce original, persuasive, and high-converting direct response copy for landing pages, sales pages and VSL’s. • Test and iterate copy variations to optimize performance, partnering closely with the creative and performance teams. • Manage junior copywriters—tasking them efficiently, developing their talent and sharing the key data. • Develop the copy department to be best in class for speed of testing, ideation, reporting, video editing and productivity. • Serve as the champion for brand voice and storytelling across all written assets, ensuring a seamless customer experience at every touchpoint. • Remain up-to-date on the latest trends in direct response, including AI, video tools and creative strategy, proactively bringing new ideas to the table. • Own the day-to-day workflow of the copy team via Notion, assigning tasks, setting project priorities, monitoring progress, and ensuring all deadlines are strictly met. • Track all project statuses and proactively hold team members accountable for deliverables and expectations. • Create an environment of continuous feedback and access to up-to-date reporting. • Operate seamlessly within the EOS (Entrepreneurial Operating System) framework—ensuring processes, meetings, and scorecards are managed for maximum efficiency. • Collaborate with the Head of Copy to ensure perfect alignment between copy, creative strategy, and brand standards. • Review and sign off on all copy assets (including pages, emails, ads, scripts) for accuracy, persuasion, and adherence to brand voice. • Diligently identify and correct errors, inconsistencies, or weak messaging prior to launch. • Lead effective, results-focused creative calls that drive action and clarity. • Create new high-converting video variations from existing assets. • Write, edit, and optimize copy for ads, VSLs, and acquisition funnels, especially for high-priority launches and tests. • Ensure brand voice and conversion benchmarks are maintained across all creative outputs.

At Horizontal Digital, we hold ourselves to one key belief: You’re only as good as your worst customer experience. This mantra is what drives our digital consultancy to think beyond the easy answers and instead create websites, apps, portals and other experiences that solve customer needs for Fortune 500 companies in intuitive and empathetic ways. And we make this lofty standard a reality by fusing strategy, data, design and technology together to arrive at solutions that set the bar higher for everyone.  We use these values to fuel superior results:    Lock arms  We forge relationships that make our impact 1,000x stronger. This means working across departments and engaging both our clients and our communities to deliver the greatest good.  Show hustle  We’re not ones to sit on our hands and wait. Instead, we anticipate opportunities, collectively roll up our sleeves and find ways to execute the exceptional.  Embrace change  From new technologies to workplace philosophies, we welcome the unexpected and constantly anticipate what’s next.  Elevate empathy  We listen before we take action. This means understanding a variety of perspectives and holding ourselves to a higher standard of accountability.  Never settle  We motivate each other to push past the easy answers and collectively arrive at bigger, more inspiring ideas.     But enough about us. Let’s talk about you.   Horizontal Digital recently kicked off a website transformation engagement with a new client in the healthcare industry. Within the scope of the work, we will be consolidating and rewriting content on their site—making the website highly brand resonant (immersing the consumer in their updated brand tone and promise) and elevating the clinically distinctive programs via storytelling and clear copy.   As a Junior/Mid-Level Healthcare Copywriter, you will be part of a team that shapes and helps facilitate copy/content creation for our regional healthcare client’s new website. Your writing will help re-establish their brand, clarify the specialty care they provide, and elevate the overall digital healthcare experience. Everything you create should ladder up to our client’s strategic business and brand goals, ultimately giving patients and caregivers clear and purposeful information that helps build confidence. You’ll bring an exceptional command of language to craft content that is informative, intuitive, and engaging, while collaborating closely with a high-caliber, multidisciplinary experience team.  What you’ll do:  - Write clear, concise, accurate, and well-organized website copy for a healthcare brand, ensuring clinical accuracy with a distinct, approachable, and professional brand voice.  - Merge existing content with updated voice and tone needs. Content areas may include cardiology, oncology, family medicine, mental health, orthopedics, pharmacy, insurance, patient care, and more.  - Understand the client’s business and align it across website copy.  - Support content work with a clear point of view that supports business objectives while giving users the information they need.  - Pivot effortlessly based on evolving requirements, timelines and feedback – offering thoughtful solutions along the way.   - Translate briefs, brainstorm inputs, and research into content that engages, educates, builds authority, and drives action.  - Confidently present work to internal teams.  - Build collaborative relationships with internal partners.  - Deliver work efficiently and on time, within budget.   Who you are:  - You think ahead, applying creative and strategic insight to complex business challenges and customer needs.  - A digital expert with excellent taste in what makes an experience great  - A writer, storyteller, content creator, creative with passion for the tone, feel, story and interactivity of digital experiences  - You are a proactive problem-solver who requires minimal direction  - You’re adaptable, comfortable with shifting priorities, and unfazed by ambiguity.  - You can roll with the punches and embrace change while carrying a positive, can-do attitude throughout the entirety of a project  - You have excellent written and verbal communication skills  What you bring:   - 2+ years of professional work in U.S. healthcare copywriting or content writing  - Recent experience supporting a healthcare brand beneficial   - Familiarity with regulatory and medical/legal review process   - Understanding of best practice use of AI tools, agents, and plugins to accelerate workflows and processes is highly desired  - Ability to contribute to workshops, and ability to help synthesize insights into actionable content direction.    Keywords: mid-level healthcare writer, copywriter, healthcare copywriter, clinical content writer, patient-friendly content, medical website copy, content writing, web copy The above description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.

• Define and evolve Remote’s brand voice • Own creative campaign storytelling end-to-end • Elevate the Remote website • Create scalable content systems • Turn attention into action • Experiment and push the brand forward • Scale with AI (thoughtfully) • Collaborate across Remote • Raise the bar for brand writing