Role Description This is a strategic, high-impact role at the core of marketing decision-making and revenue growth. As a senior member of the analytics function, you will go beyond reporting to shape how marketing investments are planned, measured, and optimized across the entire funnel. You will work closely with marketing and revenue teams to design attribution models, evaluate performance, and uncover actionable insights that drive global growth. The role offers exposure to advanced data ecosystems, modern analytics tools, and AI-driven workflows. Operating in a fully distributed and fast-paced environment, you’ll have the autonomy to lead complex projects and influence executive-level decisions. This is an ideal opportunity for someone who thrives at the intersection of data, strategy, and business impact. - Lead the design and optimization of advanced attribution models to measure marketing impact across all top-of-funnel and revenue-generating channels - Build and maintain analytics frameworks for non-paid channels, including organic growth, brand awareness, and share of voice - Drive marketing planning and forecasting processes by providing data-backed recommendations for budget allocation and investment strategies - Develop and manage predictive models such as customer lifetime value (LTV) to inform acquisition and retention strategies - Analyze the full marketing and sales funnel to identify inefficiencies, opportunities, and areas for growth optimization - Ensure data integrity and governance across marketing systems, acting as a key partner in maintaining reliable and consistent data sources - Collaborate cross-functionally with marketing, revenue operations, and leadership teams to translate insights into strategic actions - Mentor and support other analysts by setting standards for analytical excellence and sharing best practices Qualifications - Extensive experience in marketing analytics within B2B SaaS or high-growth environments - Proven expertise in multi-touch attribution modeling and top-of-funnel performance measurement - Strong understanding of both paid and non-paid marketing channels, including brand and organic growth metrics - Proficiency with modern data and analytics tools such as Snowflake, dbt, and BI platforms (e.g., Tableau, Looker, Sigma) - Experience working with CRM and marketing automation systems such as Salesforce and HubSpot - Strong analytical and problem-solving skills, with the ability to translate complex data into clear, actionable insights - Excellent communication and presentation skills, with confidence engaging senior stakeholders and executives - Familiarity with AI and automation tools in analytics workflows - Fluency in English (written and spoken) Benefits - Fully remote work environment with the flexibility to work from anywhere - Flexible working hours with an asynchronous work culture - Generous paid time off and parental leave policies - Mental health and wellness support services - Competitive compensation with equity opportunities - Learning and development budget to support continuous growth - Home office setup and IT equipment provided - Budget for co-working spaces and local team meetups

Job Summary: TITLE: Marketing Analytics Intern – Live Nation Entertainment LOCATION: Los Angeles is preferred, but remote is acceptable WHO ARE WE? Live Nation Entertainment is the world’s leading live entertainment company, comprised of global market leaders: Ticketmaster, Live Nation Concerts, and Live Nation Media & Sponsorship. Ticketmaster is the global leader in event ticketing with over 500 million tickets sold annually and more than 12,000 clients worldwide. Live Nation Concerts is the largest provider of live entertainment in the world promoting more than 40,000 shows and 100+ festivals annually for nearly 4,000 artists in over 40 countries. These businesses allow Live Nation Media & Sponsorship to create strategic music marketing programs that connect over 1,000 brands with the 98 million fans that attend Live Nation Entertainment events each year. For additional information, visit www.livenationentertainment.com. WHO ARE YOU? Passionate and motivated. Driven, with an entrepreneurial spirit. Resourceful, innovative, forward thinking and committed. At Live Nation Entertainment, our people embrace these qualities, so if this sounds like you then please read on! THE TEAM We are excited about music, live entertainment, marketing, data, and technology. We are driven by a passion to understand the root causes of complicated problems and partner with stakeholders to discover and implement solutions. Most of us had no previous experience working in music -- just a shared excitement about the space, a willingness to go to concerts / venues / festivals when needed as part of the job, and a desire to go to concerts / venues / festivals in our free time, too. The Marketing Insights and Data Analytics Services team within the Marketing & Data Strategy organization works on projects across all divisions, to develop insights around Fans and Marketing programs. These insights are used to inspire new marketing programs and improve existing marketing efforts across Concerts, Ticketmaster, and Sponsorship business units. We are also responsible for quantifying the value of our marketing efforts through our test and learn program, incrementality testing and attribution thought leadership. THE ROLE The Digital Media Analytics Intern will support the Marketing Insights & Data Analytics team in analyzing digital media campaigns and marketing performance across multiple channels. This internship will provide hands-on experience with marketing analytics, campaign measurement, testing frameworks, and performance reporting used to optimize large-scale marketing programs. The intern will work closely with analytics and media strategy teams to help analyze campaign performance, build dashboards, support test-and-learn initiatives, and translate data into actionable insights. This role is ideal for students interested in marketing analytics, digital media strategy, and data-driven decision making. WHAT THIS ROLE WILL DO - Support the analytics team in analyzing and monitoring digital media campaign performance across channels including paid search, paid social, programmatic, and CRM. - Assist in running Marketing Mix Model (MMM) scenarios to help evaluate different marketing investment strategies and understand potential impacts on ticket sales and media performance. - Assist with routine media analytics and campaign operations tasks, including maintaining budget pacing trackers, entering and validating media spend data, and generating QR codes for campaign tracking. - Help maintain and update marketing dashboards and performance reports used by the media strategy and analytics teams. - Conduct ad hoc analysis to identify trends, performance drivers, and opportunities to optimize marketing campaigns. - Help translate analytical findings into clear presentations and summaries to support internal stakeholders and marketing teams. WHAT THIS PERSON WILL BRING: Required: - Currently pursuing a Bachelor’s or master’s degree in marketing, Analytics, Business, Economics, Statistics, or a related field - Experience working with spreadsheets and basic data analysis - Interest in digital marketing, media analytics, or marketing strategy - Ability to work collaboratively in a team environment while managing assigned projects independently. Desired: - Experience working with data visualization or BI tools such as Tableau, Looker, Power BI, or similar - Exposure to digital marketing platforms such as Google Ads, Meta Ads Manager, or programmatic media platforms - Familiarity with marketing experimentation or A/B testing concepts - Experience working with marketing, campaign, or consumer data sets - Interest in the live entertainment, music, or events industry TECHNICAL SKILLS/COMPETENCIES - Proficiency with spreadsheet and presentation tools, including Google Sheets, Microsoft Excel, Google Slides, and Microsoft PowerPoint - Familiarity with dashboard and data visualization tools such as Tableau, Looker, Power BI, or similar platforms - Basic understanding of SQL or querying data from databases - Understanding of digital media performance metrics, including CPM, CTR, CPA, and ROAS - Ability to analyze data and translate findings into clear insights - Strong attention to detail and ability to manage multiple tasks in a fast-paced environment - Strong written and verbal communication skills, with the ability to present insights clearly in presentations or written summaries EQUAL EMPLOYMENT OPPORTUNITY We aspire to build teams that reflect and support the fans and artists we serve. Every day we aim to promote environments where everyone can be themselves, contribute fully, and thrive within our company and at our events. As a growing business we will encourage you to develop your professional and personal aspirations, enjoy new experiences, and learn from the talented people you will be working with. Live Nation strongly supports equal employment opportunity for all applicants regardless of age (40 and over), ancestry, color, religious creed (including religious dress and grooming practices), family and medical care leave or the denial of family and medical care leave, mental or physical disability (including HIV and AIDS), marital status, domestic partner status, medical condition (including cancer and genetic characteristics), genetic information, military and veteran status, political affiliation, national origin (including language use restrictions), citizenship, race, sex (including pregnancy, childbirth, breastfeeding and medical conditions related to pregnancy, childbirth or breastfeeding), gender, gender identity, and gender expression, sexual orientation, intersectionality, or any other basis protected by applicable federal, state or local law, rule, ordinance or regulation. We will consider qualified applicants with criminal histories in a manner consistent with the requirements of the Los Angeles Fair Chance Ordinance, San Francisco Fair Chance Ordinance and the California Fair Chance Act and consistent with other similar and / or applicable laws in other areas. We also afford equal employment opportunities to qualified individuals with a disability. For this reason, Live Nation will make reasonable accommodations for the known physical or mental limitations of an otherwise qualified individual with a disability who is an applicant consistent with its legal obligations to do so, including reasonable accommodations related to pregnancy in accordance with applicable local, state and / or federal law. As part of its commitment to make reasonable accommodations, Live Nation also wishes to participate in a timely, good faith, interactive process with a disabled applicant to determine effective reasonable accommodations, if any, which can be made in response to a request for accommodations. Applicants are invited to identify reasonable accommodations that can be made to assist them to perform the essential functions of the position they seek. Any applicant who requires an accommodation in order to perform the essential functions of the job should contact a Human Resources Representative to request the opportunity to participate in a timely interactive process. Live Nation will also provide reasonable religious accommodations on a case-by-case basis. HIRING PRACTICES The preceding job description has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job. Live Nation recruitment policies are designed to place the most highly qualified persons available in a timely and efficient manner. Live Nation may pursue all avenues available, including promotion from within, employee referrals, outside advertising, employment agencies, internet recruiting, job fairs, college recruiting and search firms. #LI-GV1 #LI-HYBRIDLOSANGELES,CA ---------- The expected compensation for this position is: $16.90 USD - $20.00 USD Hourly** Pay is based on a number of factors including market location, qualifications, skills, and experience. Live Nation Entertainment will never request payment or equipment purchases as part of the hiring process. Recruiters will only contact candidates from official Live Nation or affiliated brand email domains.

The pay range is $115,000.00 - $206,000.00 Pay is based on several factors which vary based on position. These include labor markets and in some instances may include education, work experience and certifications. In addition to your pay, Target cares about and invests in you as a team member, so that you can take care of yourself and your family. Target offers eligible team members and their dependents comprehensive health benefits and programs, which may include medical, vision, dental, life insurance and more, to help you and your family take care of your whole selves. Other benefits for eligible team members include 401(k), employee discount, short term disability, long term disability, paid sick leave, paid national holidays, and paid vacation. Find competitive benefits from financial and education to well-being and beyond at https://corporate.target.com/careers/benefits. Working at Target means helping all families discover the joy of everyday life. We bring that vision to life through our values and culture. Learn more about Target here. A role on the Enterprise Insights team means you will be a champion for our current and future guests, inspiring the organization to act in their best interest. You will help partners build consumer-centric strategies and activations. As a Senior Insights Manager, Marketing Insights, you have responsibility for building Enterprise-wide empathy and understanding of consumers based upon important demographics, behaviors, needs, and attitudes. You will be responsible for designing and executing guest or consumer research to support key initiatives. You will be the primary contact for internal partners and will identify the appropriate research method, data source and vendor/supplier to execute work. Lead the design, execution, and measurement of advertising campaigns across all media channels, ensuring alignment with organizational objectives and delivering insights and strategic recommendations to senior leadership. Core responsibilities of this job are described within this job description. Job duties may change at any time due to business needs. About you: - 8+ years of consumer insights or market research inclusive of advertising measurement or marketing analytics. - Experience working with marketing measurement solutions that include, but not limited to: campaign tracking, creative testing and development, brand lift studies, and experiential measurement; marketing mix modeling and multi-touch attribution modeling a plus. - Ability to craft a compelling narrative around data and insights that makes them accessible and persuasive to senior leadership, stakeholders, or cross-functional partners. - Evaluating potential risks based on data-driven insights and developing strategies to mitigate those risks. - Ability to identify underlying causes of business problems through data and research rather than just surface-level symptoms. - Ability to define and track Key Performance Indicators (KPIs) to measure business performance and ensure alignment with strategic goals. - Synthesize data from multiple sources (e.g., Nielsen, MRI, SNL Kagan, and internal sources) into clear, compelling narratives - Strong foundational knowledge of qualitative and quantitative research methods and tools, including the ability to diagnose data irregularities. - Capable of managing multiple projects simultaneously. - Ability to manage external vendors, including market research firms and data providers, ensuring quality and timeliness of projects. This position may be considered for a Remote or Hybrid (known internally at Target as "Flex for Your Day") work arrangement based on Target's needs.  A Remote work arrangement means the team member works full-time from home or an alternate location that's not a Target location, does not have a desk at a Target location and may travel to HQ up to 4 times a year.  A Hybrid/Flex for Your Day work arrangement means the team member's core role may be performed either remote or onsite at a Target location depending upon what your role, team and tasks require for that day. Work duties cannot be performed outside of the country of the primary work location, unless otherwise prescribed by Target. Benefits Eligibility Please paste this url into your preferred browser to learn about benefits eligibility for this role: https://tgt.biz/BenefitsForYou_E Americans with Disabilities Act (ADA) In compliance with state and federal laws, Target will make reasonable accommodations for applicants with disabilities. If a reasonable accommodation is needed to participate in the job application or interview process, please reach out to candidate.accommodations@HRHelp.Target.com. Non-accommodation-related requests, such as application follow-ups or technical issues, will not be addressed through this channel.   Application deadline is : 04/01/2026

About this Role We are seeking a data-driven and strategic Sr Yield & Revenue Optimization Manager to maximize advertising revenue across our media portfolio. Reporting into the Director, this is a high-impact individual contributor role that blends strategic thinking with hands-on execution. This role will own inventory strategy, pricing optimization, demand channel performance, and monetization analytics to ensure we extract the highest possible value from our advertising supply. This role will partner closely with Sales, Revenue Operations, Product, Engineering, and Ad Operations to ensure Direct commitments are met while unlocking incremental yield and efficiency across Indirect channels. Success in this role is measured by revenue growth, margin improvement, inventory efficiency, and the ability to translate analytics into an actionable yield strategy. The ideal candidate combines analytical rigor, commercial acumen, and deep knowledge of digital advertising ecosystems (programmatic, direct-sold, PMP, header bidding, etc.). This individual will partner closely with Sales, Ad Operations, Programmatic, Finance, and Product teams to drive revenue growth and operational efficiency. You Will... - Revenue & Yield Strategy - Develop and execute inventory monetization strategies to maximize yield across all demand channels (direct, programmatic, PMP, open exchange, etc.) - Optimize pricing floors, packaging, and allocation strategies to balance fill rate, CPM, and overall revenue - Analyze demand mix and recommend adjustments to improve overall yield performance - Programmatic & Inventory Optimization - Drive growth in Preferred PMP and PG revenue by migrating spend from the open market into curated, controlled environments. - Manage Open Exchange optimization levers, including pricing floors, ad quality controls, refresh strategies, and multi-SSP optimization. - Partner with Programmatic Sales and platform partners to support packaging of programmatic offerings tied to Fandom’s first-party data and IP-driven moments. - Support ad hoc revenue deep dives, inventory monetization analysis, and business case development for new product development - Analyze trends in Programmatic revenue across SSPs, demand partners, and auction mechanics to identify optimization opportunities. - Provide regional inventory and revenue analysis to direct tactical execution of monetization strategies across North America, EMEA, LATAM and APAC - Data & Analytics - Evaluate key business drivers to measure the success of pricing decisions, incorporating science-based insights to identify strategic opportunities, and collaborating with partners to project manage and execute annual and promotional pricing decisions and initiatives - Contribute to the overall development and implementation of our evolving revenue strategy - Build dashboards and reporting frameworks to track revenue KPIs (eCPM, fill rate, RPM, ARPU, viewability, etc.) - Provide input and guidance for A/B tests and pricing experiments to improve monetization outcomes - Analyze inventory performance by audience, device, geography, and format - Provide actionable insights to Sales and leadership teams - Cross-Functional Collaboration - Develop strong collaborative relationships with key stakeholders in Sales, Product, Finance, Operations, and Engineering across the company to communicate performance, understand new initiatives, and identify impacts of strategic opportunities - Partner with Sales to support pricing strategy and packaging - Collaborate with Ad Ops to improve delivery efficiency and reduce revenue leakage - Work with Product and Engineering on ad placement, layout, and monetization enhancements - Align with Finance on revenue projections and performance tracking You Have... - 5+ years of experience in digital advertising, programmatic, ad operations, or yield management - Strong understanding of SSPs, DSPs, exchanges, header bidding, and ad server dynamics - Advanced proficiency in Excel/Google Sheets; experience with BI tools (Looker, Tableau, etc.) - Strong analytical skills with the ability to translate data into strategic recommendations - Familiarity with ad servers (e.g., GAM) and monetization platforms - Experience working cross-functionally in fast-paced media environments Bonus Points... - Experience managing floor pricing, auction strategy, and revenue analytics - SQL proficiency - Experience with A/B testing frameworks - Familiarity with CTV, video, or emerging ad formats - Experience managing contractor support Benefits & Perks - Salary Range = (98k - 135k USD) Actual salary available will vary based on location and market factors - Comprehensive Medical, Dental, Vision - Training (unlimited Udemy + more) - Flexible working hours and time off - Equity & Retirement Programs including 401K match - Paid Parental Leave - International work environment with start-up culture About Fandom Fandom is the world’s largest fan platform where fans immerse themselves in imagined worlds across entertainment and gaming. Reaching more than 350 million unique visitors per month and hosting more than 250,000 wikis, Fandom is the #1 source for in-depth information on pop culture, gaming, TV and film, where fans learn about and celebrate their favorite fandoms. Fandom’s Gaming division manages the online video game retailer Fanatical. Fandom Productions, the content arm of Fandom, enhances the fan experience through curated editorial coverage and branded content from trusted and established publishing brands Gamespot, TV Guide and Metacritic, along with its Emmy-nominated Honest Trailers and the weekly video news program The Loop. For more information follow @getfandom or visit: www.fandom.com. Fandom is an equal opportunity employer. Fandom values diversity, and all employment decisions are made on the basis of job requirements and individual qualifications.