• Drive business marketing execution across BD's highest-priority deals. Maintain a live view of the pipeline, identify co-marketing opportunities proactively, and build marketing plans. • Lead GTM activations with external partners. Manage co-branded campaigns, shared announcements, and IRL activations. You are the primary point of contact between Monad Foundation's marketing function and key external stakeholders. • Build the content infrastructure BD needs to close. Own the Monad Foundation's institutional newsletter, evergreen website resources, sales materials, and positioning documents that help BD tell Monad's story to payments, institutional, and enterprise audiences. • Measure outcomes and double down on what works. Track which co-marketing programs drive results, which relationships produce outsized value, and where time is best spent. • Operate effectively across geographies and time zones. Manage asynchronous workstreams across multiple external partners simultaneously, maintain clear written communication throughout, and deliver on timelines without requiring close supervision.

Overview The Industry Marketing Manager 4 is responsible for leading the development and execution of integrated marketing plans that drive pipeline and revenue growth for a given go-to-market segment or plan area. This role focuses on building comprehensive go-to-market strategies establishing audience-specific thought-leadership initiatives and ensuring alignment with business objectives through close collaboration with key stakeholders across sales and marketing. The Industry Marketing Manager 4 collaborates with sales leaders field marketing portfolio marketing and integrated marketing to plan and execute go-to-market and plan area campaigns ​ Responsibilities - Operate as a trusted advisor to business leaders and sales; lead the development, execution and management of the most complex and high risk marketing strategies and campaign themes - Partner with other marketing and sales areas, such as demand creation, sales enablement and market intelligence, to ensure effective execution of campaign programs - Develop and manage marketing plan and budget in support of sales goals - Own and promote the marketing plan; this includes, but is not limited to: market analysis, budget management, competitive analysis, segmentation, targeting, positioning, messaging, content plan, awareness, demand generation, product launch management, & customer marketing - Forecast, measure, analyze and report on the impact of programs; use this information to develop and lead recommendations and program modifications - Research, design and manage live events that support the marketing campaign theme; ensure there is a cohesive pre-event, at-event and post-event strategy - Evaluate, select and manage vendors that contribute to local demand creation programs, including event venues and services, digital marketing agencies, direct mail providers and list brokers - Educate sales on new and planned global, regional and local marketing activities - Develop value-based social media plans in partnership with Corporate Communications team - Maintain comprehensive knowledge library of marketplace trends, marketing content and messaging, value propositions, customers, partner network and company software solutions as relevant to the sales and marketing of solutions - Operate as an innovative thought leader among the team; contribute significantly to the overall growth and quality of the department - Mentor, coach and train other team members - Comply with all corporate and departmental privacy and data security policies and practices, including but not limited to, Hyland’s Information Systems Security Policy Basic Qualifications - Bachelor's degree in Marketing or industry-related field - Significant marketing experience in high-tech business-to-business environment - Experience developing marketing plans and budgets - Expertise in preparing, presenting, advocating and defending innovative ideas in group settings within cross-functional teams - Microsoft Windows and Office proficient - Excellent oral and written communications skills that demonstrate a professional demeanor and the ability to interact with others with discretion and tact - Excellent collaboration skills, applied successfully within team as well as with other areas - Highly organized and experienced at successfully multi-tasking - Self-motivated with the ability to complete projects in a timely manner with minimal oversight - Keen attention to detail - Up to 40% travel time required - Or an equivalent combination of education and experience sufficient to successfully perform the principal duties of the job The salary range for this role is $XX,XXX - $XX,XXX. The listed salary range represents a good faith estimate at the time of posting. The listed range may be adjusted in the future based on business needs. Actual compensation will be based on job-related factors including, but not limited to, qualifications, skills and experience.

• Analyzes the customer’s demographic details in addition to forming marketing strategies accordingly • Contributes to the creation of digital assets, including email campaigns and content for social media and portals • Creates presentation format and compiles data for the preparation of sales presentations • Checks the inventory and orders samples • Coordinates the production of orders and ensures timely communication with suppliers about orders • Provides administrative and project support for a variety of marketing projects • Ad hoc tasks aligned with those mentioned above

• Collaborate with the marketing team to develop and execute marketing campaigns across multiple channels, including social media, email, and print. • Support content creation efforts by writing copy for social media posts, blog articles, email newsletters, and other marketing materials. • Assist in managing company social media accounts by scheduling posts, engaging with followers, and monitoring trends and analytics. • Conduct market research and analysis to identify trends, competitors, and new opportunities. • Provide insights and recommendations based on findings. • Provide administrative support to the marketing team, including organizing files, scheduling meetings, and maintaining marketing materials inventory