• Own Upstart’s branded media and sponsorship strategy from annual planning through in-market optimization. • Lead TV and top-of-funnel media buying, including partner selection, negotiation, budgeting, flighting, and performance evaluation. • Develop and manage strategic brand partnerships, sponsorships, and integrations that extend Upstart’s reach and reinforce brand credibility. • Develop and execute branded activations in partnership with digital, creative, and external partners, ensuring alignment with brand and business goals. • Partner closely with Analytics to define measurement frameworks for brand media, including incrementally testing, lift studies, MMM inputs, and attribution approaches. • Collaborate with Creative and Product Marketing to translate brand strategy into effective media executions and partner activations. • Scale significant annual brand media budgets, balancing reach, frequency, and efficiency while adapting to performance signals and market conditions. • Establish best practices for brand media planning, buying, and measurement as Upstart continues to scale upper-funnel investment.

• Partner with the Mission System business leaders to understand their most important requirements • Help drive appropriate improvement strategies based on current opportunities outlined in Mission Systems Goal Alignment • Work and mentor with a team of selected Operational Excellence Leaders to set short term and long-term goals and objectives for Mission Systems ( MiS ) CORE & Lean maturity • Partner with Missions Engineering and Quality Team members, Operational Excellence Leaders as a change agent on execution of key initiatives to achieve operational results • Lead teams to resolve critical problems that involve consideration of multiple variables across multiple sites/organizations including customers and suppliers • Explain policies, practices, and procedures and influence others • Provide functional knowledge and maintain insight to current industry standard methodologies and how they can be applied • Coach plant leadership to implement the Lean Operating System and assist Operations leaders to develop self- sufficiency within sites • Positively affect KPI change, including, but not limited to: Lead Time (Days to Manufacture) decreases, On Time Start increases, Productivity increases, SRR Reduction, Schedule Stabilization improvement, Inventory reduction/optimization, Percent of parts with a Plan for Every Part

This description is a summary of our understanding of the job description. Click on 'Apply' button to find out more. Role Description The Director of Marketing oversees all Florida marketing for Planet 13, designing and executing omnichannel strategies that drive customer acquisition, retention, and brand growth. This role leads a high-performing regional team and partners closely with the national marketing group in Las Vegas. The Director owns the marketing budget and ROI, uses data to guide decisions, and delivers standout consumer experiences that differentiate Planet 13 in competitive markets. - Own the Florida marketing strategy and integrated calendar across paid, owned, and in-store channels to drive traffic, engagement, and sales. - Plan and execute market-specific campaigns (loyalty, digital, social, email/SMS, in-store merchandising, POS promotions, community events) aligned to regional goals. - Lead digital & CRM programs, including lifecycle journeys and content plans that attract new customers and deepen loyalty. - Launch and support products & brand initiatives, building retail and brand assets, coordinating cross-functional timelines, and ensuring regional readiness. - Translate consumer insights and analytics into actionable recommendations that align with retail priorities and market conditions. - Establish a test-and-learn culture with clear hypotheses, A/B tests, and rapid iteration to improve performance. - Oversee regional communications & PR, highlighting brand stories and social responsibility to increase local media impact. - Partner with Florida retail leadership to create and execute a new-store-openings playbook (messaging, merchandising, GTM). - Develop event marketing strategies that elevate the customer experience and build community engagement. - Manage the regional brand position, monitoring trends, competitors, and customer experience metrics to refine strategy. - Deliver compliant content marketing (blog, social, email) that meets state regulations while supporting retail sales and brand awareness. - Build strategic partnerships (organizations, influencers) that extend reach and align with local culture. - Own budget, forecasting, and ROI, and implement a regional analytics framework to measure and optimize performance. - Ensure compliance with company policies and state/local regulations (security, access, dress code, scheduling, confidentiality, and non-disclosure). - Perform other duties as assigned. Qualifications - Bachelor’s degree in Business Administration, Marketing, or a related field required; Master’s degree preferred. - At least five years of experience in marketing and long-range planning required. - Ability to read, analyze, and interpret common scientific and technical journals, financial reports, and legal documents. - Ability to write speeches and articles for publication that conform to prescribed style and format. - Ability to effectively present information to top management, public groups, and/or boards of directors. - Proficient in Microsoft Office applications, including Outlook, Word, Excel, PowerPoint, and industry-specific software. - Must be 21 years of age or older. Requirements - Ability to calculate figures and amounts such as discounts, interest, commissions, proportions, percentages, area, circumference, and volume. - Ability to define problems, collect data, establish facts, and draw valid conclusions. - Ability to interpret an extensive variety of technical instructions in mathematical or diagram form and deal with several abstract and concrete variables. Benefits - Health, dental, and vision insurance - Paid time off (PTO) - Sick time - 401(k) retirement plan - Employee discount - Early access to earned wages before payday - Cancer and Critical Illness insurance - Life insurance Company Description Planet 13 is proud to be one of the largest, most advanced, and sustainable providers of medical cannabis in Florida. Our mission is to help our Florida friends and neighbors live their healthiest lives with our all-natural, sun-grown cannabis products.

This description is a summary of our understanding of the job description. Click on 'Apply' button to find out more. Role Description The primary role of the Insights Director is to manage and provide disease area expertise in the end-to-end insights generation process, using our proprietary market research data and to drive client interactions and business development in the therapy area. This position reports to the Franchise Head and is located in Exton, PA. Applicants who do not live locally can be considered for a remote position. Key Responsibilities - Lead client presentations, track follow-up requests and lead ad-hoc deliverables, follow-up observational metric requests. - Upsell existing clients on appropriate products. - Develop business with new clients and drive company growth through organic business development. - Proofread final deliverables to ensure they are client ready. - Writing all report types including key findings and executive summaries. - Design survey in a new indication. - Assist with marketing content and grow to lead marketing efforts. - Manage and mentor a team of market research analysts to ensure high-quality deliverables. - Improve internal research processes, tools, and methodologies to enhance efficiency and effectiveness. - Develop and implement comprehensive market research strategies aligned with business objectives. - Stay informed of industry trends, competitive landscape, and prescriber behaviors to inform research priorities and methodologies. Key Deliverables - Analysis of open-ended survey responses or qualitative data collected during research studies. - Compilation of secondary data sources, literature reviews, and industry reports to supplement primary research findings. - Assisting in the development of strategic marketing campaigns. - Final writing of client offerings. - Ongoing and deepening therapeutic expertise with in-depth understanding of competitive therapeutic landscape. - Development of content to be included in the ongoing publications. - Timely delivery of questionnaires, templates, and high quality/insightful reports. - Customized client offerings including market insights, strategic sessions, and advisory services. - Ad-Hoc deliverables based on client questions/requests. - Active input into the strategy for the franchise, including targeted clients/compounds, management of the advisory boards, working with patient advocacy groups and presentations at key medical conferences. Qualifications - Bachelor’s degree required; advanced degree preferred. - Proven track record of 10+ years of experience in pharmaceutical/health industry related market research, with at least 5 years in a management role preferred. - Required experience in a client-facing role, including being a lead in client management, presentation, and servicing. - Ability to establish credibility in front of clients. - Expertise in both qualitative and quantitative research methodologies, including survey design, data analysis, and statistical techniques. - Deep understanding of pharmaceutical business practices and the issues clients face in specific segments of responsibility. - Extremely strong attention to detail. - Proven track record of writing skills, highlighting the capacity to explain complex therapeutic and commercial points. - Consistent track record of delivering against objectives. - Proven track record in project and people management. - Excellent presentation skills. - Good working knowledge of therapy area preferred. - Strong working knowledge of primary market research methods with experience on either the client or vendor side (ideally both, and ideally in a healthcare environment). What You Bring - You are a self-starter who is comfortable working independently and without routine management supervision. - Your inherently curious mind will be naturally inclined to the scientific and the analytical. - You are excited about providing mentorship to analysts. - You enjoy making progress towards your goals and possess an instinctively entrepreneurial business acumen. - You embrace change and innovation, working collaboratively with teammates. - You have strong attention to detail and are flexible working across multiple projects at the same time. - You seek a working environment populated by dynamic professionals with a team-oriented approach to building a best-in-class insights business. Benefits - Compensation package includes competitive salary and benefits, commensurate with experience, as well as annual bonus lined to company and franchise performance. - Some travel commitments to attend medical conferences and client meetings.