• Define the strategic direction of acquisition campaigns, including target audience segmentation, messaging, and offer development • Utilize customer data, market research, and competitive analysis to inform campaign strategy • Develop compelling campaign concepts and narratives that resonate with target audiences • Exceptional project management with follow-up/ follow-through capabilities • Putting together presentation materials and reporting campaign performance to senior-level stakeholders • Develop and optimize promotional offers and incentives to drive customer acquisition and conversion • Analyze offer performance and make data-driven recommendations for improvement • Collaborate with stakeholders to align offers with business goals • Analyze customer behavior and purchase patterns to identify key audience segments • Provide detailed audience insights to inform campaign targeting and messaging • Develop and refine customer personas to guide campaign development • Provide strategic direction for campaign creative and messaging, ensuring alignment with brand guidelines and target audience preferences • Work closely with the digital leads to ensure seamless execution of channel-specific campaign strategies • Provide clear and concise briefs outlining campaign objectives, target audiences, and offer details • Collaborate on A/B testing strategies to optimize campaign performance • Stay informed about industry trends, competitor activities, and emerging e-commerce best practices • Identify opportunities for differentiation and innovation.

• You develop and optimize Shopify Apps • You turn ideas and concepts into code • You create scalable infrastructure • You build simple apps & layouts

• Build and maintain Shopify storefronts across multiple brands and regions (localization, promotions, catalog variations) • Develop and extend Shopify themes using Liquid and modern frontend technologies with a focus on scalability, performance, and accessibility • Design and implement reusable components and shared systems across multi-brand storefronts • Lead and contribute to eCommerce architecture planning (themes, integrations, performance, environments) • Drive technical discovery and translate business needs into scalable, maintainable solutions • Identify and reduce technical debt with a clear and pragmatic roadmap • Define and enforce development standards (code structure, reviews, documentation, release practices) • Own or co-own CI/CD pipelines, ensuring safe and repeatable deployments • Improve workflows across dev/test/prod environments for multiple storefronts • Implement reliability practices (automated checks, rollback strategies, monitoring) • Support incident response for a high-traffic, revenue-generating platform • Implement and maintain automated testing (unit, integration, end-to-end) • Partner closely with product, UX, marketing, and IT teams • Support performance optimization and conversion-focused improvements • Mentor developers and elevate team engineering standards

• Own client relationships for a portfolio of eCommerce brands as the primary point of contact and trusted advisor • Lead bi-weekly client meetings, translating data into clear, strategic narratives and next steps • Review performance across key metrics and accounts, spotting trends, shifts, opportunities, and risks early • Guide full-funnel strategic direction by interpreting performance and recommending priorities that drive growth • Translate client communication into actionable internal direction, ensuring teams have the context needed to execute well • Reinforce value and impact proactively, helping drive strong retention through clear communication and strategic leadership