• Verantwortung für die Skalierung unserer B2B Demand Generation Aktivitäten • Hochwertige Leads generieren und Marketing-Pipeline aufbauen • Arbeiten mit einem modernen Tech-Stack (z. B. Google Ads, LinkedIn Ads, HubSpot) • Planung, Umsetzung und Optimierung der Performance-Marketing-Strategie im B2B-Umfeld • Entwicklung skalierbarer Paid-Media-Kampagnen zur Leadgenerierung • Steuerung und Optimierung zentraler Kennzahlen wie Leads und Conversion Rates • Operative Verantwortung für die HubSpot-Marketingplattform • Verantwortung für Kampagnenbudgets, KPIs und Performance-Ziele • Analyse der Kampagnen- und Marketingperformance

• Execute multi-touch ABM demand-generation programs and partner co-marketing campaigns, including messaging, asset creation, content, paid media, webinars, and events/trade shows • Build campaign and partner strategies, defining the best approach for each channel motion • Support partners through enablement, events, and co-marketing initiatives • Collaborate with the alliances team to create and deliver partner enablement assets • Manage partner BDF, events, and co-marketing programs • Work cross-functionally with alliances, BDRs, sales, and marketing teams • Utilize marketing platforms such as Salesforce, Outreach, Marketo, and 6Sense to support partner initiatives • Leverage Salesforce and reporting tools to evaluate campaign performance • Analyze and measure campaign impact on engagement, pipeline, and influenced revenue • Provide ongoing reporting on account engagement and campaign traction • Use data and industry best practices to generate insights and optimize programs for target accounts

• Plan, execute, and optimise paid media programs and campaigns across LinkedIn, Google and programmatic channels, designed to drive brand awareness, solution education and demand capture at scale • Build campaigns that trigger engagement across our target account list — generating the behavioural signals (ad engagement, web visits, content consumption) that feed downstream intent models, intelligent retargeting, GTM automation and ABM prioritisation • Own the full campaign lifecycle: audience strategy, creative briefing, bid management, budget pacing, and performance reporting • Implement AI-driven orchestration and optimisation workflows to automate bidding, budget allocation, testing and performance improvements across paid search campaigns • Build and maintain a dynamic scoring model that synthesises inputs from 6sense (account-level intent), Vector (contact-level intent), LinkedIn engagement, first-party web data, CRM pipeline signals, and ICP fit criteria • Continuously refine ICP definitions — validating assumptions, identifying micro-ICPs within broader segments, and ensuring scoring reflects real buying behaviour • Activate campaigns for high-intent accounts and contacts • Use Clay, or similar tools, to build and enrich contact-level lists for accounts showing mid-to-low funnel intent • Orchestrate scalable, personalised outreach sequences to serve as an automated extension of the BDR team for accounts not yet ready for direct rep engagement • Stitch tools and workflows together using tools like n8n to ensure seamless data flow across the GTM stack • Push high-intent contact and account lists into paid channels to run precision advertising where conversion probability justifies elevated spend • Manage the handoff logic between broad top-of-funnel media and targeted one-to-few ABM programmes, ensuring budget is allocated proportionate to funnel stage • Define and track the metrics that matter — account progression, pipeline influence, sequence conversion rates, cost-per-opportunity by segment • Bring a test-and-learn mindset to scoring models, messaging, and channel mix.

WHO WE ARE Zeta Global (NYSE: ZETA) is the AI-Powered Marketing Cloud that leverages advanced artificial intelligence (AI) and trillions of consumer signals to make it easier for marketers to acquire, grow, and retain customers more efficiently. Through the Zeta Marketing Platform (ZMP), our vision is to make sophisticated marketing simple by unifying identity, intelligence, and omnichannel activation into a single platform – powered by one of the industry’s largest proprietary databases and AI. Our enterprise customers across multiple verticals are empowered to personalize experiences with consumers at an individual level across every channel, delivering better results for marketing programs. Zeta was founded in 2007 by David A. Steinberg and John Sculley and is headquartered in New York City with offices around the world. To learn more, go to www.zetaglobal.com. THE ROLE We are seeking a Paid Search Specialist who can confidently roll up their sleeves to execute campaign development, performance optimizations, and client reporting. You will be responsible for contributing to client strategy, overseeing performance, collaborating with teammates, and ensuring flawless execution of paid search campaigns from end to end. The role requires a combination of hands-on ad management as well as client communication. You will be entrusted with a significant level of autonomy to make informed operational decisions based on your knowledge of the Google Ads ecosystem. You will leverage your experience to position campaigns for success and find creative solutions to problems. The ideal candidate thrives in platform, can distill data into actionable performance insights and recommendations, and knows how to turn strategy into measurable results. Depending on your location, this role could be hybrid (NYC, Nashville, LA, San Francisco, Miami) or remote. RESPONSIBILITIES - Client Strategy - Partner with Search team members on paid search strategy and performance discussions. - Proactively identify areas for optimization and innovation across accounts. - Campaign Management & Execution - Oversee end-to-end execution of paid search campaigns, including account setup, budget pacing, optimization, and reporting. - Actively manage campaigns using Google Ads, Google Ads Editor, Microsoft Ads, and SA360. - Monitor performance across search platforms and provide proactive optimizations and recommendations to ensure KPIs are met. - Translate insights into actionable next steps that drive measurable client impact. - Team Collaboration - Collaborate with internal teams to ensure campaign execution aligns with client objectives. - Manage day to day tasks and responsibilities utilizing the team’s project management platform. - Analysis & Reporting - Deliver clear, data-driven performance reports and insights to clients. - Recommend testing strategies, budget allocation shifts, and bid strategy adjustments based on performance trends. - Ensure accuracy, consistency, and timeliness of reporting. QUALIFICATIONS - 2+ years of relevant paid search experience - Hands-on experience in managing monthly campaign budgets of $100k+ - Meticulous attention to detail. - Experience with Google Ads and Google Ads Editor Preferred but not required: - Experience with Google Shopping, Demand Gen, and Performance Max - Experience with Microsoft Ads, SA360, and Google Analytics BENEFITS & PERKS - Unlimited PTO - Excellent medical, dental, and vision coverage - Employee Equity - Employee Discounts, Virtual Wellness Classes, Pet Insurance, and more!! SALARY RANGE The salary range for this role is $60,000 - $80,000, depending on location and experience. PEOPLE & CULTURE AT ZETA Zeta considers applicants for employment without regard to, and does not discriminate on the basis of an individual’s sex, race, color, religion, age, disability, status as a veteran, or national or ethnic origin; nor does Zeta discriminate on the basis of sexual orientation, gender identity or expression. We’re committed to building a workplace culture of trust and belonging, so everyone feels invited to bring their whole selves to work. We provide a forum for employees to celebrate, support and advocate for one another. Learn more about our commitment to diversity, equity and inclusion here: https://zetaglobal.com/blog/a-look-into-zetas-ergs/ ZETA IN THE NEWS! https://zetaglobal.com/press/?cat=press-releases #LI-MR1 #LI-Remote