Enero Group

• Align client objectives and goals with paid media campaigns • Identify, RFP, and negotiate with a wide variety of paid media partners and publications across IT, health care, AI, Data, Infrastructure, Security, Media & Entertainment • Coordination and oversight of million-dollar approved buys, including creation of IOs, negotiating terms, overseeing trafficking and coordination of creative/deliverables, and ongoing reporting and optimization of paid media buys • Configure and oversee content syndication campaigns via Integrate • Develop ongoing testing strategies to drive growth, improve efficiency, and sustain operations • Provide clear, actionable feedback, recommendations, and requests to clients, ensuring you have everything you need to set up campaigns on time and successfully • Strategize and execute ROI-positive lead-generation tactics, particularly through content syndication, dedicated emails, newsletters, and other paid media sponsorships and guaranteed lead programs • Collaborate with AdOps and Finance teams to track and manage paid media buys and reporting to ensure that paid media vendors are following the terms and conditions of insertion orders, and negotiate paid media added value where necessary • Be transparent and communicate key initiatives, optimizations, and ongoing performance to both ROI·DNA’s internal media team and directly to the client, working closely with the Strategy team • Maintain the vendor database as the primary point of contact for all vendors (including the master contact list, meeting coordination, etc.) • Ongoing investigation & research of new media opportunities • Grow job knowledge by participating in educational opportunities, reading professional publications, maintaining personal networks, and participating in professional organizations

• Partner with client marketing, digital and commercial teams to diagnose underlying business and marketing challenges, going beyond the brief to uncover what's really holding a brand or business unit back. • Translate complex, sometimes competing business priorities into focused strategic questions the agency can rally around. • Develop integrated strategies that bridge brand positioning, communications planning, content ecosystems and digital experience, always anchored in a clearly defined business problem. • Design and lead workshops, working sessions and strategy sprints that bring together client stakeholders across functions, aligning teams around shared problems and co-creating solutions. • Act as a trusted partner to senior client contacts (VP and C-suite level), building long-term relationships grounded in commercial understanding and strategic credibility. • Foster collaboration across agency disciplines, brand, content, UX, data, social and CRM, ensuring strategic thinking is embedded from the outset, not bolted on after the fact. • Contribute to new business efforts by shaping strategic approaches, leading pitches and demonstrating the value of integrated, insight-led thinking. • Stay current with developments across the healthcare and animal health landscape, regulatory shifts, market dynamics, emerging technologies and evolving patient/consumer/veterinary expectations.

• The copywriter is responsible for crafting clear, compelling, and persuasive written content across a range of marketing channels, including advertising campaigns, social media, websites, and promotional materials. • You will work closely with art directors, designers, and account teams to translate client objectives and brand messaging into creative concepts and copy that resonate with target audiences. • The role involves understanding the client’s brand voice, audience insights, and campaign goals, while generating ideas, editing content for clarity and impact, and ensuring consistency across all communications. • You will also collaborate in brainstorming sessions, contribute to pitch materials, and adapt messaging to suit different formats, ultimately driving engagement, brand awareness, and measurable results for our clients.