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Bearing logo
Bearing

Physical Security Reimagined - simplified, systemized, and scaled.

Growth Marketing Manager

Location

United States

Posted

74 days ago

Salary

$100K - $120K / year

Seniority

Senior

Bachelor Degree3 yrs expEnglishServiceNow

Job Description

Growth Marketing Manager

Bearing

• Own outbound sequencing tools and campaign execution, partnering with AEs in a train-the-trainer model • Work directly with the CEO and Founder to align GTM priorities • Run campaigns independently while leveraging ServiceNow and partner ecosystems • Define and evolve lead qualification and prioritization criteria to improve pipeline quality, ensure alignment with Account Executives, and focus efforts on high-probability opportunities • Own event ROI, including pipeline generation, meeting targets, and post-event conversion • Support ~10–12 events annually, partnering with internal teams to ensure high-quality execution without operating in isolation • Drive pre-event outreach, execution, and follow-up focusing on highest probability outcomes • Enable AEs on campaign and outbound best practices to drive consistent pipeline generation • Identify key verticals — then develop GTM campaigns to drive pipeline in key verticals • Define Bearing’s LinkedIn strategy and own execution for company • Create content — such as newsletters, case studies, blog posts, social campaigns, product launches, and more — tied to campaigns and events • Develop customer story whitepapers and case studies that translate successful deployments into compelling, sales-ready narratives used across pipeline generation, partner marketing, and enterprise deal cycles • Translate sales insights into high-impact content and campaigns

Job Requirements

  • 3-5 years of experience in growth marketing, demand generation, or field marketing in B2B SaaS
  • Demonstrated ability to operate as a builder in early-stage environments, creating processes and campaigns from scratch
  • Experience working closely with sales teams in a quota-driven environment
  • Proven ability to generate pipeline through campaigns and events
  • Strong writing and communication skills (clear, concise, non-fluffy)
  • Hands-on experience with CRM and marketing tools (e.g., HubSpot)
  • Ability to operate with high autonomy in a fast-paced, early-stage environment
  • Comfort using AI models and products to scale production
  • Basic video editing and design skills
  • Experience supporting account-based or verticalized GTM strategies
  • Previous ServiceNow and/or physical security experience is a plus!

Benefits

  • Equity participation

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