• Reporting to the Director Regional Sales, accountable for defining and implementing the sales and marketing strategies for an assigned segment within a U.S. AutoForce territory • Ensure that the specific segment meets and exceeds profitability goals as defined by the strategic plan, annual budget, and desired levels of market penetration for overall volume, margin, segment, and product line • Interprets company policy to ensure company objectives are met • Develops and maintains an understanding of customers, competitors, partners, business models, market sizing, and industry trends • Utilize sales technology/CRM/reporting to analyze, and capture sales activity, trends, and changes in each market • Drives application of standardized Marketing & Sales processes and tools (example Salesforce) • Ensures a coordinated sales approach within the responsible territory and segment • Establish and maintain close dialogue with customer base and key prospects for the purpose of recommending solutions and achieving defined sales targets • Builds an effective and high performing sales organization • Accompany Territory Sales Managers on complex negotiations to achieve desired results • Resolve customer complaints regarding services, products or personnel, with urgency, or provide assistance to staff in the resolution of complaints or problems • Work across departments to develop and execute the sales strategy and enablement plans • Live our values of High Performance, Caring Relationships, Strategic Foresight, and Entrepreneurial Spirit • Champion continuous improvement and quality control efforts to identify opportunities to innovate and improve efficiency, accuracy, and standardization • Continuously learn and develop self professionally • Support corporate efforts for safety, government compliance, and all other company policies & procedures.

• Architect strategic partner and account planning models that scale across geographies and partner segments • Ensure alignment with enterprise level sales and partner strategies • Lead enterprise wide partner innovation and market expansion initiatives • Collaborate with senior leaders to unlock new growth opportunities through the partner ecosystem • Oversee performance governance across partner ecosystems • Drive strategic interventions, executive level reviews, and continuous optimization • Champion enterprise wide collaboration to deliver unified partner and sales experiences • Align internal functions to support cohesive execution across the partner lifecycle • Set enterprise goals for account and territory based partner business • Ensure partner management teams are equipped to drive transformation and scalable growth • Own pipeline strategy and forecasting integrity across the partner organization • Enable data driven decision making and long range planning

• Drive revenue growth for the DRS portfolio by identifying, securing, and closing medium and large client opportunities across target sectors. • Own the full sales lifecycle, from opportunity identification and solution design through to commercial negotiation and contract close. • Build and maintain a strong, high‑value sales pipeline, consistently achieving or exceeding revenue targets. • Develop trusted, long‑term relationships with key clients, positioning NoteMachine as a strategic partner in digital cash‑handling and retail security. • Identify and deliver upsell and cross‑sell opportunities to expand solution adoption across multi‑site retail estates. • Act as a senior ambassador for the DRS offering at client meetings, pitches, and industry events. • Lead, coach, and develop sales and account management teams, embedding best practice and driving performance. • Support commercial strategy execution through accurate forecasting, pipeline management, and collaboration with senior leadership.

• Directly lead the PBST Navy/Marine Corps sales team and work closely with assigned technical resources and inside sales • Consistently deliver licenses, support and service revenue targets • Territory mapping, account planning and opportunity management • Negotiate favorable pricing and business terms with large commercial enterprises by selling value and return in investment • Work with inside sales and partners for maximum efficiency • Use sales engineering and in-house as well as partner services resources • Player /lead hands on with the team; very involved with account planning, strategy and sales calls • Hire the right team to match our growth • Use our sales methodology and processes effectively • Provide timely and informative input back to other corporate functions, particularly product management and marketing and our team