• Lead rapid development of MVPs for management portals, dashboards, and internal tools • Use AI-assisted development tools to prototype, test, and iterate quickly • Define product requirements, user flows, and data structures • Collaborate closely with engineering to deliver production-ready features • Gather and incorporate internal stakeholder feedback to refine tools • Help shape product direction for admin systems and operational tooling

• Spearhead the strategy and execution of next-generation products within the Retail Media ecosystem • Lead the "0-to-1" incubation of high-impact products • Define and drive a multi-year product vision • Identify whitespace and revenue opportunities • Partner with Data Science and Nielsen ONE teams • Define and execute an AI product strategy • Lead structured customer discovery • Oversee high-touch alpha/beta programs • Lead cross-functional squads to move from concept to MVP

Role Description Base is planning to bring a million developers and a billion users onchain. We need your help to make that happen. We are looking for a high-caliber Senior Product Manager to lead the Trading Growth strategy for the Base App. You will be responsible for helping define how millions of users trade onchain while simultaneously building the "engine" that brings them in, keeps them engaged, and brings them back. You will operate horizontally across Core Product (Trading, Search & Discovery), Foundations, and Onramps/Payments/Onboarding. While you will help to shape the core trading flows to drive revenue, your primary mission is to increase monthly active transacting users and trading market share by driving user acquisition, engagement, and retention. What You’ll Be Doing - Own the Growth Engine: Lead the strategy and execution for acquisition and retention loops, including referral/affiliate programs, win-back flows, and gamification mechanics (e.g., mystery boxes and trading competitions). - Optimize Core Trading: Own end-to-end development for trading experiences, ensuring intuitive and efficient spot and derivative trading flows in the onchain ecosystem. - Master the Engagement Loop: Co-own high-intent systems like Watchlists and Price Alerts with the Trading team, using them as hooks to drive users back into the app via a sophisticated, ML-driven push notification and CRM strategy. - Experiment at Scale: Drive a rigorous data-driven culture by running A/B tests on onboarding funnels, abandonment flows, and notification delivery to continuously improve conversion and execution quality. - Build Growth Infrastructure: Oversee the "Growth Platform," including the ML/policy layer for intelligent notifications, attribution tracking for paid marketing, and the Activity Tab UX. - Cross-Functional Leadership: Collaborate with Engineering, Design, and Data Science to balance "0-to-1" trading primitives with "1-to-N" growth optimizations. Partner with Legal, Growth, and Finance to ensure all growth incentives and trading features meet global compliance and liquidity standards. Qualifications - 7+ years of Product Management experience, specifically within consumer-facing fintech, exchange, or onchain trading environments. - Growth Mastery: Proven track record of scaling products via lifecycle marketing, referral loops, and retention mechanics. You know how to move the needle on MATU and trading activity. - Trading Sophistication: Deep understanding of market structure, order types, execution quality, and liquidity. You can speak the language of both a growth hacker and a high-frequency trader. - Analytical Rigor: Deep experience with data-driven development—defining North Star metrics, navigating attribution complexity, and running high-velocity experiments. - Entrepreneurial Execution: The ability to thrive in high-ambiguity environments, making tough trade-offs to ship high-quality products on time. - AI Fluency: Demonstrated ability to integrate generative AI tools into your daily workflow to increase efficiency and deliver business-ready outputs. Nice to Haves - Direct experience contributing to or collaborating with onchain protocols and decentralized communities. - Experience in brokerage or market-making environments (clearing, settlement, or microstructure). Pay Transparency Notice Depending on your work location, the target annual base salary for this position can range as detailed below. Total compensation may also include equity and bonus eligibility and benefits (including medical, dental, vision and 401(k)). - Annual base salary range (excluding equity and bonus): $207,485 - $244,100 USD. Commitment to Equal Opportunity Coinbase is proud to be an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, creed, gender, national origin, age, disability, veteran status, sex, gender expression or identity, sexual orientation or any other basis protected by applicable law. Coinbase will also consider for employment qualified applicants with criminal histories in a manner consistent with applicable federal, state and local law. For US applicants, you may view the Employee Rights and the Know Your Rights notices by clicking on their corresponding links. Additionally, Coinbase participates in the E-Verify program in certain locations, as required by law. Coinbase is also committed to providing reasonable accommodations to individuals with disabilities. If you need a reasonable accommodation because of a disability for any part of the employment process, please contact us at accommodations[at]coinbase.com to let us know the nature of your request and your contact information.

• Act as the technical lead for Salesforce Marketing Cloud data architecture • Collaborate with IT and data engineering teams to scope, implement, and validate data integrations • Manage data migrations, ensuring completeness, integrity, and accuracy • Leverage advanced SQL to optimize complex queries for marketing segmentation • Partner with Campaign Managers to translate marketing strategies into technical solutions • Collaborate with Legal for compliance on campaign data requests • Identify and implement improvements in marketing data processes