• Help manage team priorities in Asana and assist with status meetings and cross‑team requests • Track program timelines, deliverables, and risks to keep projects on track • Coordinate internal collaboration across leadership, sales, contracts, and finance • Use ticket system (JIRA) to gather consumer PII and email data following compliant process and regulations • Help provide marketing insights and reporting to support ongoing partner programs • Help maintain team process documentation to support compliance and legal review processes • Develop monthly D2C campaign assets from strategy, copywriting, creative briefing and managing the approval process with team members, compliance and leadership • Analyze trends and results to deliver quarterly reports both internally and externally and apply insights to future campaigns • Help onboard new partners by helping develop marketing plans, coordinating deliverables, and supporting revenue and engagement reporting • Present and demo in external client presentations to increase partner knowledge and usage of the marketing portal • Create new strategic and seasonal content, themes and topics, latest trends, reports, research statistics, to create new marketing assets available to partners

• Own end-to-end campaign strategy—from concept through execution—developing cohesive, multi-channel campaigns that align to business priorities, ABM strategy, and brand standards. • Translate complex technical offerings into clear, compelling campaign narratives. • Lead development of core messaging, technical copy, value propositions, and content frameworks across digital, sales, and partner channels. • Manage timelines, deliverables, and workflows across creative, demand, product, and agency teams to ensure campaigns launch on time, on brand, and with consistent messaging across all touchpoints. • Act as a brand steward across campaigns, ensuring tone, voice, visual alignment, and messaging consistency while raising the quality and clarity of campaign outputs. • Collaborate with business unit leaders to understand priorities and translate them into focused campaign initiatives that support go-to-market objectives and sales enablement needs. • Define campaign success metrics, monitor performance across channels, and analyze results to optimize messaging, content effectiveness, and audience engagement.

• Develop executive-level business development and sales enablement materials • Build scalable campaign platforms that client marketers can use globally • Create polished PowerPoint presentations for senior stakeholder audiences • Support packaging, pricing, and commercialization of marketing offerings • Partner with creative agencies to translate strategy into campaign concepts • Write clear, actionable creative briefs

• Develop comprehensive go-to-market (GTM) strategies for sponsorship properties, aligning activation plans to business objectives such as acquisition, engagement, brand lift, and revenue growth. • Create polished, executive-level pitch decks and client-facing materials that clearly articulate sponsorship value propositions and commercial impact. • Translate sponsorship assets into actionable activation strategies across digital, experiential, media, and CRM channels. • Partner with internal stakeholders and external agency teams to refine positioning, creative direction, and integrated campaign strategy. • Manage agency relationships and provide strategic oversight across creative development and execution. • Establish measurement frameworks and KPIs to evaluate sponsorship performance and ROI. • Support business development efforts through sponsorship ideation, market research, and strategic storytelling. • Flex into adjacent strategic initiatives as business needs require, including select marketing or payments-related workstreams. • Thrive in a fast-paced, dynamic environment, demonstrating strong prioritization skills, executive presence, and a results-driven mindset.