• You are the first person in Marketing at Elara. • You report directly to the CEO and work closely with Sales, Development and Operations. • You develop a content strategy that meets maintenance managers, operations managers and managing directors where they currently look for solutions. • You write blog articles, case studies and landing pages. • You manage LinkedIn organically and with paid campaigns. • You evaluate events and trade shows based on effort and impact and decide where participation is worthwhile. • You monitor competitors and trends in asset management.

• Jij zorgt voor zichtbaarheid, groei en thought leadership in nieuwe markten. • Samen met Sales en Productteams ontwikkel je market entry plannen en voer je campagnes uit. • Vergroten van onze share of wallet bij internationale resellers via partner marketing en loyalty events. • Opzetten van gerichte marketingcampagnes in internationale segmenten (digitale en fysieke zichtbaarheid). • Versterken van onze thought leadership positie via owned, earned en paid media. • Analyseren van campagnedata en optimaliseren voor meetbare groei.

• Support ad-hoc analyses together within dept and in collaboration with other global RHI Magnesita departments as needed • Handle special tasks assigned as needed such as collaboration on business plans or supporting non-standard sales opportunities • Interact with NAM Engineering & Quotation team colleagues to share information, exchange ideas and advance the entire team's competency • Can manage multiple commercial offers simultaneously, able to allocate work hours to meet existing deadlines, will communicate with different areas of RHI Magnesita organization to gather information necessary to complete commercial offers.

• Own the regional strategy, planning, and execution of field marketing programs across priority countries • Partner closely with regional sales leadership to identify priority markets, accounts, and opportunities to accelerate pipeline and expansion • Bring core experiential programs to life across the region, including Glean Signature Events and Roadshows, adapting them to local markets while maintaining a consistent global brand experience • Work closely with campaigns and digital teams to ensure global marketing initiatives are effectively localized for regional audiences, languages, and market priorities • Develop and execute a mix of programs that drive awareness, engagement, and pipeline across both new logo and expansion opportunities • Bring insights from the field back to marketing leadership to help shape global campaigns, messaging, and program strategy • Collaborate closely with campaigns, digital, ABM, brand, product marketing, and customer marketing teams to ensure alignment and program success • Lead strategy, planning, and execution of field marketing programs in a fast-paced environment with strong attention to detail and operational excellence • Track program performance and optimize programs based on pipeline impact, engagement with target accounts, and sales feedback