• Own end-to-end campaign strategy—from concept through execution—developing cohesive, multi-channel campaigns that align to business priorities, ABM strategy, and brand standards. • Translate complex technical offerings into clear, compelling campaign narratives. • Lead development of core messaging, technical copy, value propositions, and content frameworks across digital, sales, and partner channels. • Manage timelines, deliverables, and workflows across creative, demand, product, and agency teams to ensure campaigns launch on time, on brand, and with consistent messaging across all touchpoints. • Act as a brand steward across campaigns, ensuring tone, voice, visual alignment, and messaging consistency while raising the quality and clarity of campaign outputs. • Collaborate with business unit leaders to understand priorities and translate them into focused campaign initiatives that support go-to-market objectives and sales enablement needs. • Define campaign success metrics, monitor performance across channels, and analyze results to optimize messaging, content effectiveness, and audience engagement.

• Develop executive-level business development and sales enablement materials • Build scalable campaign platforms that client marketers can use globally • Create polished PowerPoint presentations for senior stakeholder audiences • Support packaging, pricing, and commercialization of marketing offerings • Partner with creative agencies to translate strategy into campaign concepts • Write clear, actionable creative briefs

• Develop comprehensive go-to-market (GTM) strategies for sponsorship properties, aligning activation plans to business objectives such as acquisition, engagement, brand lift, and revenue growth. • Create polished, executive-level pitch decks and client-facing materials that clearly articulate sponsorship value propositions and commercial impact. • Translate sponsorship assets into actionable activation strategies across digital, experiential, media, and CRM channels. • Partner with internal stakeholders and external agency teams to refine positioning, creative direction, and integrated campaign strategy. • Manage agency relationships and provide strategic oversight across creative development and execution. • Establish measurement frameworks and KPIs to evaluate sponsorship performance and ROI. • Support business development efforts through sponsorship ideation, market research, and strategic storytelling. • Flex into adjacent strategic initiatives as business needs require, including select marketing or payments-related workstreams. • Thrive in a fast-paced, dynamic environment, demonstrating strong prioritization skills, executive presence, and a results-driven mindset.

• You are the first person in Marketing at Elara. • You report directly to the CEO and work closely with Sales, Development and Operations. • You develop a content strategy that meets maintenance managers, operations managers and managing directors where they currently look for solutions. • You write blog articles, case studies and landing pages. • You manage LinkedIn organically and with paid campaigns. • You evaluate events and trade shows based on effort and impact and decide where participation is worthwhile. • You monitor competitors and trends in asset management.