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Tried and True Media logo
Tried and True Media

Helping Companies Scale through Customer Acquisition

Senior Director, Media Planning – Buying

Location

California + 3 moreAll locations: California | Illinois | New York | Texas

Posted

90 days ago

Salary

0

Seniority

Senior

Bachelor Degree10 yrs expEnglish

Job Description

Senior Director, Media Planning – Buying

Tried and True Media

• Define the overarching media planning and buying strategy for the agency • Serve as a thought leader on the evolving media landscape • Manage, mentor, and inspire a team of Traffic Managers • Own the performance metrics of all managed campaigns • Act as a senior client contact for all media-related discussions

Job Requirements

  • 10+ years of progressive experience in media planning and buying
  • 8+ years of experience managing, mentoring, and scaling a paid media team (4+ direct reports)
  • Proven history of managing and scaling annual media budgets exceeding $20M+
  • Deep, hands-on expertise in key platforms, including: Meta Ads Manager (Facebook/Instagram), Google Ads, and TikTok Ads
  • Expert understanding of the e-commerce full-funnel, customer journey mapping, and the relationship between media, creative, site conversion, and LTV.
  • Bachelor’s degree in Marketing, Business, Analytics, or a related field.

Benefits

  • Full benefits package
  • Unlimited Flexible Time Off
  • Paid Holidays

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