Tried and True Media

• Manage and optimize paid media campaigns across Meta, Google, and other platforms • Execute campaign launches, budget changes, bid adjustments, scaling actions, and tests • Analyze campaign performance daily and determine necessary actions • Partner with Performance Managers to support account strategy and performance goals • Monitor campaign delivery and account health • Identify opportunities to scale profitable campaigns • Quality assurance on campaign setup and tracking • Document major optimizations and creative performance feedback

• Own TNT's full revenue acquisition motion: marketing strategy, sales pipeline, partnerships, and the systems that connect them. • Run the marketing function end-to-end: strategy, some execution, and team management • Manage and develop the marketing associate, with capacity to grow the team as pipeline scales. • Build, test, and scale inbound lead gen channels • Run outbound prospecting motions targeting qualified DTC supplement and health/wellness brands • Own the CRM stack (CRM Done Better / GoHighLevel) and the data flowing through it • Develop and manage agency partnerships (referral partners, complementary service providers, communities, event sponsors)

• You own TNT's full agency-side content engine • Lead generation • LinkedIn organic content and paid ads • Pillar SEO content and gated content offers • Podcast episode planning • Final QA on edited episodes before publish • Extending our welcome series, segmentation, and tagging • Quarterly strategy planning and end-of-quarter reporting • Synthesizing client wins from the performance team into sales-ready case study decks

• Edit engaging video ads that drive conversions and maximize user engagement. • Cut and assemble raw footage into polished, high-performing creatives. • Incorporate motion graphics, text overlays, and subtitles for social media formats. • Optimize pacing, transitions, and storytelling to match performance trends. • Enhance audio and sound design to create a dynamic user experience. • Repurpose existing content into different aspect ratios and formats for A/B testing. • Stay up to date with social media trends to ensure creatives remain fresh and competitive. • Collaborate with our creative team to continuously refine ad creatives based on data-driven insights.

• You will write video ad scripts for clients’ offers, comprising 60% of work. • You will produce the ad (from script to launch), providing clear instructions on your ad’s vision. • Monitor ad performance and develop ways to optimize results, akin to an “ad scientist.”

• Define the overarching media planning and buying strategy for the agency • Serve as a thought leader on the evolving media landscape • Manage, mentor, and inspire a team of Traffic Managers • Own the performance metrics of all managed campaigns • Act as a senior client contact for all media-related discussions

• Own analyzing the client’s entire funnel from ad view to click to conversion to LTV • Cultivate Strong Client Relationships • Drive Campaign Performance Daily • Optimize Conversion Funnel KPIs • Drive Creative Expansion • Extend Campaign Success