• Lead the tactical rollout of Tensure’s repositioning as a FinServ-focused platform engineering firm — the new website and messaging are built, and you’ll take them to market • Build the campaign infrastructure and supporting assets (pitch decks, one-pagers, case studies, sales enablement materials, landing pages) that bring the new positioning to life • Coordinate the launch across channels so the market hears a single, clear story • Work with our paid media agency to build and execute demand generation programs targeting financial services decision-makers (engineering leaders, CTOs, VPs of Platform, Heads of Infrastructure) • Develop and optimize multi-channel campaigns (email, paid, organic, events) with clear attribution and ROI tracking • Partner closely with Sales to align marketing efforts with revenue goals and priority accounts in banking, payments, lending, insurance, and wealth management • Define and execute a content strategy that positions Tensure as the go-to platform engineering partner for financial services • Collaborate with engineers, Solutions Architects, and Practice Directors to turn deep FinServ and platform engineering expertise into compelling thought leadership (blogs, whitepapers, case studies, webinars) • Own the company website post-launch — optimize for SEO, conversion, and lead capture as the new positioning hits the market • Continuously refine our digital presence to reflect Tensure’s evolving work and wins in the FinServ platform engineering space • Monitor and report on site performance, traffic trends, and lead conversion metrics • Develop and manage Tensure’s social media presence, with a focus on LinkedIn and relevant FinServ and engineering communities • Build engagement strategies that amplify our people, our expertise, and our point of view on platform engineering in regulated industries • Support employer branding efforts to attract top-tier engineering and consulting talent • Plan and execute events — both virtual and in-person — including webinars, roundtables, sponsorships, and FinServ industry conferences • Identify and cultivate co-marketing opportunities with technology partners (AWS, Azure, GCP) and FinServ ecosystem players • Represent Tensure at industry events and help our leadership team do the same • Source, manage, and hold accountable a network of specialized vendors and freelancers (design, copywriting, paid media, video, etc.) • Build processes and playbooks that make the marketing function repeatable and scalable • Hire and mentor your first direct report within the first year, with a vision for growing the team over time

• Own Letterhead's positioning and narrative, defining who we're for, sharpening our story as an operating system (not just another ESP), and partnering with leadership on decisions that shape product and roadmap. • Design and execute go-to-market strategies for our ICP, deciding quickly which channels and programs are worth investing in. • Build enablement materials that actually convert, working directly with the team to improve pipeline quality, deal velocity, and close rates. • Launch and iterate on demand generation experiments across content, partnerships, events, and outbound. • Establish the marketing foundation for what comes next: defining what "good marketing" looks like at Letterhead, building lightweight processes and standards, and deciding when to hire, outsource, or stay lean. • Create compelling, persona-focused content including messaging frameworks, pitch decks, case studies, and sales collateral. • Build lightweight reporting that ties marketing effort to pipeline outcomes, killing weak signals fast and doubling down on what works. • Serve as a strategic partner to the CRO, with direct influence on company-level decisions around narrative, product positioning, and growth strategy.

Description JOB DESCRIPTION Title: Membership Marketing Specialist Full-Time or Part-time: Full-Time Department: Corporate Relations Reports To: Director of Membership Employment Category: Exempt Job Summary: Works closely with the Director of Membership on the development and execution of national direct fundraising programs, membership acquisition, membership engagement and retention campaigns to meet the goals of the NWTF. This includes involvement in all aspects of planning, design and implementation of the campaigns or fundraisers. Supervisory Responsibilities: - None Duties and Responsibilities: - Develops and maintains expert knowledge of the department’s membership acquisition, engagement and retention efforts. - Plans and executes renewal and retention strategy for memberships. - Collaborates with DOM on design, development and execution of membership marketing campaigns to acquire and retain NWTF members. - Executes national membership fundraisers, i.e. sweepstakes, etc. - Manages firearm frenzies or similar promotions from execution to completion. - Initiates and formats formal agreements in Doc 365 for national membership fundraisers. - Develops and maintains a tracking system for national membership fundraiser prizes to ensure delivery to NWTF or to the recipient - Develops and maintains systems for tracking results of department activities and helps evaluate the effectiveness of membership marketing strategies. - Serves as a liaison for the department to internal and external personnel who collect, fulfill and maintain member and prospect data. - Focuses on meeting membership growth targets. - Monitors and tracks budgets for membership marketing campaigns, as needed. - Monitors the effectiveness of membership marketing campaigns. - Identifies new membership marketing and revenue enhancement opportunities. - Identifies synergies to promote better integration of membership marketing activities across all NWTF departments and program areas. - Handles departmental administrative responsibilities and special projects as needed (may include financial and shipping requests). - Works with Director of Membership to fulfill regional staff requests or coordination and execution of membership acquisition, fundraising and special events. - Tracks program metrics such as conversion rates that measure each promotion’s effectiveness and return on investment. - Provides an accurate recipient list for all magazine mailings, all renewal efforts (digital or mail), all welcome membership cards, segmented audiences for acquisition to a third party, and various membership efforts. - Creates and monitors membership campaigns, as needed, for various membership and/or fundraising efforts through MMS and MMS 2.0. - Regularly performs an inventory audit between Wolff reports and the NWTF inventory system. - Writes Purchase orders for DOM to approve for incentive products. - Convention duties to include but not limited to: - Develop and plan activities for the membership booth under Director of Membership’s guidance. - Manage and oversee all aspects of the membership booth, including but not limited to submitting graphic requests, ensures booth is staffed, and makes sure equipment and supplies are available. - Performs other related duties as assigned. - Attend annual NWTF Convention, regional meetings, offsite membership activations, and training opportunities, as necessary, which includes overnight travel. Requirements Required Skills/Abilities: - Specialized knowledge of marketing material production and promotion - Proficiency with all Microsoft Office Suite or related software - Exceptional project management skills and organization - Strong writing ability - Working knowledge of advertising, promotion, and digital communications, including working with designers and agencies - Strong work ethic and positive attitude - Self-starter with the ability to work independently, remotely, and meet critical work product deadlines. - Excellent verbal and written communication skills. - Excellent interpersonal and customer service skills. - Excellent organizational skills and attention to detail. - Excellent time management skills - Strong analytical and problem-solving skills. - Ability to function well in a high-paced and at times stressful environment. Education and Experience: - Bachelor's Degree or equivalent relevant work experience required, preferably in marketing or digital marketing - Minimum of two years consumer or member direct response marketing or communications preferred. Association or marketing agency experience preferred. Nonprofit membership organization knowledge a plus. Physical Requirements: - Prolonged periods of sitting at a desk and working on a computer. - Must be able to lift up to 25 pounds at times. Remote or Telecomm Status: - Position can work remotely.

• Develop and execute the regional event strategy, including trade shows, conferences, executive dinners, roadshows, and proprietary Inriver events • Manage end-to-end event logistics, including vendor negotiations, budget management, booth design, speaker coordination, and post-event analysis • Drive measurable pipeline generation through strategic event participation and targeted follow-up campaigns • Design and execute multi-channel ABX programs targeting high-value accounts in partnership with Sales • Leverage intent data, personalization tools, and orchestrated outreach to engage buying committees and accelerate deal velocity • Measure and optimize ABX performance against pipeline contribution and revenue influence metrics • Build and manage co-marketing programs with technology partners, system integrators, and channel partners in North America • Develop joint value propositions, content assets, and campaign strategies that drive mutual pipeline growth • Serve as the primary marketing liaison to the Partner team, ensuring alignment on joint GTM initiatives • Collaborate closely with North America Sales leadership to develop aligned marketing plans that support territory goals and pipeline targets • Participate in regular pipeline reviews and QBRs, providing marketing insights and program recommendations • Act as the voice of the North America market back to global marketing, sharing regional insights to inform messaging, content, and campaign priorities