• Own Letterhead's positioning and narrative, defining who we're for, sharpening our story as an operating system (not just another ESP), and partnering with leadership on decisions that shape product and roadmap. • Design and execute go-to-market strategies for our ICP, deciding quickly which channels and programs are worth investing in. • Build enablement materials that actually convert, working directly with the team to improve pipeline quality, deal velocity, and close rates. • Launch and iterate on demand generation experiments across content, partnerships, events, and outbound. • Establish the marketing foundation for what comes next: defining what "good marketing" looks like at Letterhead, building lightweight processes and standards, and deciding when to hire, outsource, or stay lean. • Create compelling, persona-focused content including messaging frameworks, pitch decks, case studies, and sales collateral. • Build lightweight reporting that ties marketing effort to pipeline outcomes, killing weak signals fast and doubling down on what works. • Serve as a strategic partner to the CRO, with direct influence on company-level decisions around narrative, product positioning, and growth strategy.

Description JOB DESCRIPTION Title: Membership Marketing Specialist Full-Time or Part-time: Full-Time Department: Corporate Relations Reports To: Director of Membership Employment Category: Exempt Job Summary: Works closely with the Director of Membership on the development and execution of national direct fundraising programs, membership acquisition, membership engagement and retention campaigns to meet the goals of the NWTF. This includes involvement in all aspects of planning, design and implementation of the campaigns or fundraisers. Supervisory Responsibilities: - None Duties and Responsibilities: - Develops and maintains expert knowledge of the department’s membership acquisition, engagement and retention efforts. - Plans and executes renewal and retention strategy for memberships. - Collaborates with DOM on design, development and execution of membership marketing campaigns to acquire and retain NWTF members. - Executes national membership fundraisers, i.e. sweepstakes, etc. - Manages firearm frenzies or similar promotions from execution to completion. - Initiates and formats formal agreements in Doc 365 for national membership fundraisers. - Develops and maintains a tracking system for national membership fundraiser prizes to ensure delivery to NWTF or to the recipient - Develops and maintains systems for tracking results of department activities and helps evaluate the effectiveness of membership marketing strategies. - Serves as a liaison for the department to internal and external personnel who collect, fulfill and maintain member and prospect data. - Focuses on meeting membership growth targets. - Monitors and tracks budgets for membership marketing campaigns, as needed. - Monitors the effectiveness of membership marketing campaigns. - Identifies new membership marketing and revenue enhancement opportunities. - Identifies synergies to promote better integration of membership marketing activities across all NWTF departments and program areas. - Handles departmental administrative responsibilities and special projects as needed (may include financial and shipping requests). - Works with Director of Membership to fulfill regional staff requests or coordination and execution of membership acquisition, fundraising and special events. - Tracks program metrics such as conversion rates that measure each promotion’s effectiveness and return on investment. - Provides an accurate recipient list for all magazine mailings, all renewal efforts (digital or mail), all welcome membership cards, segmented audiences for acquisition to a third party, and various membership efforts. - Creates and monitors membership campaigns, as needed, for various membership and/or fundraising efforts through MMS and MMS 2.0. - Regularly performs an inventory audit between Wolff reports and the NWTF inventory system. - Writes Purchase orders for DOM to approve for incentive products. - Convention duties to include but not limited to: - Develop and plan activities for the membership booth under Director of Membership’s guidance. - Manage and oversee all aspects of the membership booth, including but not limited to submitting graphic requests, ensures booth is staffed, and makes sure equipment and supplies are available. - Performs other related duties as assigned. - Attend annual NWTF Convention, regional meetings, offsite membership activations, and training opportunities, as necessary, which includes overnight travel. Requirements Required Skills/Abilities: - Specialized knowledge of marketing material production and promotion - Proficiency with all Microsoft Office Suite or related software - Exceptional project management skills and organization - Strong writing ability - Working knowledge of advertising, promotion, and digital communications, including working with designers and agencies - Strong work ethic and positive attitude - Self-starter with the ability to work independently, remotely, and meet critical work product deadlines. - Excellent verbal and written communication skills. - Excellent interpersonal and customer service skills. - Excellent organizational skills and attention to detail. - Excellent time management skills - Strong analytical and problem-solving skills. - Ability to function well in a high-paced and at times stressful environment. Education and Experience: - Bachelor's Degree or equivalent relevant work experience required, preferably in marketing or digital marketing - Minimum of two years consumer or member direct response marketing or communications preferred. Association or marketing agency experience preferred. Nonprofit membership organization knowledge a plus. Physical Requirements: - Prolonged periods of sitting at a desk and working on a computer. - Must be able to lift up to 25 pounds at times. Remote or Telecomm Status: - Position can work remotely.

• Develop and execute the regional event strategy, including trade shows, conferences, executive dinners, roadshows, and proprietary Inriver events • Manage end-to-end event logistics, including vendor negotiations, budget management, booth design, speaker coordination, and post-event analysis • Drive measurable pipeline generation through strategic event participation and targeted follow-up campaigns • Design and execute multi-channel ABX programs targeting high-value accounts in partnership with Sales • Leverage intent data, personalization tools, and orchestrated outreach to engage buying committees and accelerate deal velocity • Measure and optimize ABX performance against pipeline contribution and revenue influence metrics • Build and manage co-marketing programs with technology partners, system integrators, and channel partners in North America • Develop joint value propositions, content assets, and campaign strategies that drive mutual pipeline growth • Serve as the primary marketing liaison to the Partner team, ensuring alignment on joint GTM initiatives • Collaborate closely with North America Sales leadership to develop aligned marketing plans that support territory goals and pipeline targets • Participate in regular pipeline reviews and QBRs, providing marketing insights and program recommendations • Act as the voice of the North America market back to global marketing, sharing regional insights to inform messaging, content, and campaign priorities

Role Description Claap Marketing Lead: a 360° entrepreneur role inside the lemlist Marketing team. We’re looking for our first Claap Marketing Lead to own how we position and distribute Claap, and help take the product from $2M to $4.5M ARR in the next 12 months. This role requires a strong entrepreneurial mindset and hands-on experience across both Product Marketing (positioning, messaging, use cases) and Growth (acquisition and activation). You’ll operate with both a PLG and sales-led mindset. Claap historically grew through self-serve and word of mouth. As we move upmarket, your mission is to turn the product into a growth engine that drives self-serve adoption and fuels the sales team, with an international growth mindset and a strong focus on the US market. Most of the playbook still needs to be written. Demand generation and acquisition channels are largely untapped. You’ll build them. As Claap Marketing Lead, you’ll be part of the lemlist Marketing team and have access to its full firepower, from brand design to paid acquisition and outbound expertise. You can tap into these resources as needed, or decide to externalize with freelancers. But you’re also expected to be hands-on, launching and executing yourself before handing anything over. You’ll manage a €300k annual budget (paid + freelancers), report directly to lemlist’s CMO, and work closely with Claap’s founders and the entire lemlist Marketing team. High ownership. High expectations. High impact. What you’ll do - Narrative & Positioning: Work with Claap founders and lemlist’s CMO to define the why behind each feature, and turn it into sharp messaging, storytelling, and use cases that resonate with Sales teams. You’ll own the website and iterate on its content fast. - Use Case Design & Workflow Thinking: Build real Claap usage scenarios with our Sales team, customer champions, or partners: advanced CRM syncs, automated deal scoring, AI agents, and workflows that make Claap indispensable. - GTM launch: Plan and execute go-to-market launches across multiple channels: SEO, influencer marketing, outbound, drip campaigns, SEA, and social ads. - Content Assets: Own key product marketing deliverables: product pages, newsletters, launch kits, customer success stories, webinars. - Market & Product Expertise: Become the in-house expert on product capabilities, user behavior, sales personas, competitor moves, and industry trends. Your first year at Claap x lemlist - Months 1–3 — Learn fast, ship early: - Deep dive into Claap: product, personas, market, and competitors. - Immerse yourself in our GTM motion by shadowing Claap founders, Product, Sales, and CS, while also learning from the lemlist Marketing team to replicate what already works at scale. - Contribute to your first product launch: co-craft the narrative & GTM playbook, orchestrate launch campaigns, and create core assets (e.g. product pages). - Validate initial acquisition channels with the lemlist Growth team, whether influencer marketing, paid, or outbound. - Create strong, differentiated use cases around Claap’s key USPs. - Produce and publish your first customer success story. - Months 3–6 — Own GTM and build the engine: - Lead and own GTM for major feature launches, from narrative to distribution, with clear acquisition and/or activation KPIs. - Build Claap’s acquisition playbook with repeatable tactics that drive predictable growth, especially in the US and sales-led motions. - Proactively identify and convince top US sales leaders, partners or operators to become Claap advocates, by organizing and hosting expert-led webinars, co-created playbooks, and/or events. - Turn product features into scalable demand generators for both self-serve and sales. - Independently create and ship content: product pages, playbooks, email campaigns, social posts, and video scripts (YouTube long-form, UGC content, ad shorts). - Start structuring how marketing performance is measured and tied to revenue impact. - Months 6–12 — Scale and shape your role: - Scale what works: double down on the highest-impact channels and kill what doesn’t. - Own international growth with the US as the primary market, in close collaboration with Sales. - Drive Claap’s narrative at scale, becoming the internal reference on positioning, use cases, and GTM strategy. - Manage budget, external support, and execution with increasing autonomy. - Shape your own role based on what creates the most impact. Qualifications - 4+ years of B2B SaaS experience in a high-impact GTM role, with a track record of successful launches. - Ownership and founder mindset, comfortable building from scratch in ambiguous, high-impact environments. - Growth-minded with a focus on metrics: acquisition, activation, adoption, and revenue impact. - Creative in finding original angles, formats, and narratives to stand out. - Passionate about working with AI-powered products and translating complex AI capabilities into clear, practical value for users. - Strong knowledge of Sales or RevOps personas, tools, and ecosystems. - Deep obsession for RevOps logic and real-life usage scenarios from Sales reps and Sales leaders. - Ability to turn features into simple, compelling narratives that help sales teams understand, adopt, and scale proven workflows. - Fluent in English, with clear and confident communication skills. Benefits - Competitive salary + company bonus (up to 15K€ per year depending on company’s performance). - 37 days of holidays/year (+3 additional days offered by lempire). - Comprehensive 100% premium medical coverage for you and your family. - Daily meal tickets to fuel productivity. - Seamless commuting with a 100% covered Navigo card. - Annual team building events at exciting locations around the world. Recruitment Process - 30 min screen interview with Domitille (CMO) or Victoire (TAM). - Business Case (async.) + 45min live Q&A with Domitille (CMO). - 30 min interview with one of Claap co-founders + Erwan (VP of Growth). - Reference Check. - Offer.