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Senior Digital Optimization Manager
Location
United States
Posted
85 days ago
Salary
0
Seniority
Senior
Job Description
Senior Digital Optimization Manager
Risepoint
• Lead day-to-day CRO and experimentation execution across partner microsites and landing pages (A/B tests, personalization, journey tests). • Own the testing backlog and execution: identify opportunities, develop hypotheses, prioritize tests. • Create test strategies and briefs. • Build WISYWIG no-code tests in web experimentation platform. • Manage execution from concept to readout. • Partner with SEO/AEO, UX, Content, Creative, Analytics, and Paid teams to ensure optimization efforts are aligned with discovery, design, and brand guidelines. • Use web and journey analytics, swimlane analysis, and user research to uncover friction points and growth opportunities, generate high value testing plans, and prioritize opportunities based on impact. • Use behavioral signals (drop-off, hesitation, rage clicks, form friction) to diagnose UX issues and design meaningful tests. • Support identification and rollout of personalization use cases, including audience segmentation and next-best-action recommendations. • Apply UX and conversion best practices (clarity, friction reduction, trust signals, information hierarchy, cognitive load) to identify and prioritize optimization hypotheses. • Translate insights into clear recommendations. • Contribute to scaling optimization practices, testing wins, templates, and playbooks across the university portfolio. • Socialize results, learnings, and best practices across internal teams. • Support test planning and execution of site migrations as needed. • Leverage AI to accelerate and facilitate the testing process from ideation to results measurement and scaling.
Job Requirements
- 6–9 years of experience in digital web optimization, CRO, UX, experimentation, and growth marketing.
- Hands-on experience running A/B tests, personalization, and journey experiments at scale.
- Demonstrated ability to identify high-value optimization opportunities based on UX heuristics, behavioral data, and journey analysis.
- Expert experience in GA4 web analytics.
- Proficient with Optimizely and Full Story.
- Proven ability to turn data into actionable insights that drive conversion and business impact.
- Experience working in multi-site or multi-brand ecosystems where leveraging test learnings across brands was critical.
- Familiarity with personalization platforms, audience segmentation, and machine learning–driven optimization.
- Experience partnering with SEO and UX/Design teams on integrated discovery-to-conversion strategies; experience partnering with development teams on build, execution and QA.
- Background in higher education, OPM, lead generation, or similarly complex digital environments.
Benefits
- Equal-opportunity employer
- Supports a diverse and inclusive workforce
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