• Guide Salesforce-related initiatives, facilitating communication between cross-functional teams to ensure alignment with business goals aimed to further develop internal efficiencies • Lead comprehensive assessments of organizational capabilities to identify areas for improvement, providing actionable insights and recommendations to enhance efficiency and effectiveness • Customize Salesforce applications, including advanced object modeling, field configurations, record types, and page layouts, to meet dynamic business requirements • Develop and maintain complex Flows, data integration tools, and APIs to ensure a seamless integration between Salesforce and other enterprise applications • Collaborate with stakeholders to gather detailed requirements for new processes and initiatives, translating business needs into technical specifications and actionable plans • Oversee support intake channels, ensuring timely resolution of issues and continuous improvement of user experience • Liaise with stakeholders and leadership to communicate project progress, challenges, and opportunities, fostering a culture of transparency and collaboration

• Configure, secure, and support Restaurant365’s Salesforce platform to drive user productivity and data quality across multiple departments. • Own day-to-day administration, user management, platform security, and platform maintenance with skills in Salesforce CPQ support. • Collaborate closely with Salesforce end users to troubleshoot and resolve issues aligning work to team priorities. • Handle incoming support requests: manage tickets, root-cause analysis, communication, and quick wins.

• Own the Salesforce platform and broader RevTech ecosystem • Lead Salesforce administration and integrations • Design and govern a scalable Salesforce data model • Lead advanced automation strategy using Salesforce Flow • Act as the primary technical and strategic partner for RevTech integrations • Own Salesforce governance and best practices • Drive adoption of Salesforce as the system of truth

• Manage and maintain the Salesforce platform, ensuring optimal performance and security • Manage Salesforce users, profiles, permission sets, and other admin tasks • Develop and deliver training materials and sessions for new and existing users to enhance their Salesforce proficiency • Perform regular data management tasks, such as data imports, data cleanup, and duplicate record management for Sales, Marketing, and Client Success • Create and manage reports and dashboards to provide actionable insights to stakeholders • Communicate with cross functional stakeholders and end users from Revenue Operations, Sales, Marketing, Finance, and Client Success to groom requirements when clarification is required and/or conduct root cause analysis to address issues or bugs • Provide support to end-users, including troubleshooting issues and resolving technical challenges • Work with management and Subject Matter Experts to validate, understand, design and implement solutions that satisfy requirements in Salesforce • Configure and customize Salesforce applications, including custom objects, fields, page layouts, workflows, and validation rules • Design and implement automation processes using tools like Flow • Manage relationship with external implementation specialist to design and develop robust Salesforce solutions to answer needs of CellCarta • Collaborate with the IT team to integrate Salesforce with other business systems and applications • Monitor and analyze data to identify trends and opportunities for improvement • Test system enhancements and perform quality assurance tasks • Document changes to CellCarta’s Salesforce instance • Ensure backups are performed as expected and address any issue that may occur • Stay updated on new Salesforce features and implement them across tools as needed • Special projects and initiatives at management’s discretion