• Create sales business plans • Set and manage sales goals and quotas • Manage the entire sales cycle • Identify new sales opportunities • Build strong client relationships • Identify opportunities to up-sell and cross-sell • Provide customer support when needed • Provide professional after-sales support • Respond to complaints and resolve issues to ensure customer success and satisfaction • Prepare and present reports on KPIs

• Manage the end-to-end sales process, including discovery, demos, proposal development, negotiation, and closing • Prospect within defined target markets, researching and engaging smaller clinical practices • Build strong, consultative relationships with decision-makers at clinics and other target customers • Understand customer needs and tailor solutions to demonstrate Frontera’s value • Collaborate with SDRs to ensure qualified leads are effectively pursued • Maintain accurate records of all sales activity in the CRM • Provide regular forecasts and updates to the Sales Development Manager and leadership • Identify risks or opportunities in the sales pipeline and proactively address them • Gather insights from customers and prospects to inform product, marketing, and growth strategies • Represent Frontera at industry events, conferences, and customer meetings

• Conduct high volume of outreach via cold call (50+ calls per day), email and LinkedIn to build relationships with Doctor's offices targeted to be in our Network • Work with sales leadership to develop an outreach plan and prioritization of a target list of Doctor's offices, leveraging sales intelligence tools as needed • Prospecting will be across a diversified set of Doctor's offices, both geographically and by structure (including but not limited to, independent primary care practices, large medical groups, and hospital systems) • Achieve monthly quotas of qualified opportunities, both in terms of activity quota and signed Doctor's offices (primary care) via executed contracts • Capture and storage of the executed contract with the Doctor’s office • Innovate and test creative ways to gain access and trust to the Doctor’s office decision makers • Transition onboarded provider to the appropriate next stakeholder in our sales process, our Provider Success Team, by scheduling the onboarded Doctor's office for an account training session. • Efficiently nurture prospects over the course of 2-5 meetings, otherwise quickly moving to higher impact opportunities • Use data-driven metrics for evaluating and improving the impact of your outreach efforts and reporting to Sales leadership on lead generation metrics • Communicate the Stellar value proposition in concise and easy to consume manner that is reflective of the limited time availability of primary care practice staff • Collaborate with peers, account executives, and sales leadership to innovate and improve our outreach strategies that yield improved conversion rates • Collect and track information that provides sales intelligence for our team, organizing and categorizing sales lead information into our CRM (Salesforce).

• Manage and develop a portfolio of existing clients by building strong, long-term relationships. • Identify new business opportunities and develop strategies to increase market share. • Analyze client needs and propose appropriate technical and commercial solutions. • Collaborate with marketing, technical and production teams to ensure flawless project execution. • Provide regular reporting of activities and sales forecasts to management.