• Responsible for overall operational management for assigned locations/offices. • Establishes policy and procedure to assure compliance to best practices, claims management services standards, state regulations and client service requirements. • Establishes business plan with goal and objectives for the partnership and assigned locations/offices. • Monitors management reports relating to the partnership/office performance. • Assists with the coordination of sales and client service efforts.

• Own the promotional roadmap and calendar of all YSI brands by developing, orchestrating the execution of the weekly and monthly promotional plan. • Determine and allocate monthly onsite promotional budget in an optimal way. • OKR setting and KPI monitoring for your team. • Lead brainstorming and facilitate the ideation of exciting and engaging customer centric ATL, TTL and headline omnichannel campaigns. • Share roadmap with key stakeholders, ensuring feedback is gathered and the appropriate teams are consulted. • Work closely with the Commercial Lead for the planning, monitoring and optimising the promotional pricing and reward strategy - while balancing reward costs. • Manage the wider team, encouraging a collaborative and empowering working environment, that enables career development. • Ownership of the brand style guide and ensuring all content is on brand and within company guidelines. • Continuously analysing the performance of promotional activity and reporting back to the business on learning. • Work closely with the CRM, Product and VIP teams to support regular and ad-hoc promotional activity in those departments. • Work with CRM team to define customer segmentation to ensure the customer is receiving the right offer, at the right time, through the right channel. • Responsible for developing ideas for new promotional mechanics and onboarding any third-party tools to support the business growth. • Accountable for ensuring our social media promotional activity is delivered relevant and timely by the social media manager.

• Develop and manage paid media campaigns for clients across retail platforms including Amazon, Walmart Connect, Target, Instacart, Kroger Precision Marketing, and others • Own end-to-end campaign setup, optimization, and reporting — from keyword planning and audience targeting to budget allocation and performance analysis • Collaborate with sales and client teams to align retail media strategies with broader business goals and promotional calendars • Monitor and analyze campaign performance data, providing actionable insights and regular reporting to internal stakeholders • Partner with retail media networks and third-party tools to enhance campaign execution • Stay up to date with industry trends, new retail media capabilities, and platform updates to continuously drive innovation and best practices • Manage relationships with external agencies or platform reps, where applicable

• Lead and develop a team of BSAs who design, deliver, and maintain scalable systems for the Solutions Partner and App Partner programs. • Translate partner strategy and requirements into clear roadmaps, implementation plans, and technical specifications. • Prioritize and manage a portfolio of BSA projects and requests, balancing impact, risk, and long-term system health. • Partner with Operations, Product, and Engineering to scope problems, align on tradeoffs, and ship high-quality, scalable solutions. • Oversee key integrations, third-party systems, data flows, and QA/UAT to ensure reliability, data quality, and a strong user experience. • Use data and feedback to identify automation and AI opportunities, measure results, and iterate on partner systems.