• Personally design, execute, and optimize all programs • Build and execute a Bay Area–led, multi-city field marketing strategy • Own high-impact formats: Executive dinners and founder-led events • Design account-based field programs for high-value target accounts • Build playbooks triggered by high-intent signals • Run a steady cadence of new demand generation experiments • Partner tightly with Sales to convert engagement into pipeline • Ensure fast, disciplined follow-up on all field-sourced leads

• Develop comprehensive paid media strategies across Google Ads (Search, Display, YouTube) and Meta Ads (Facebook/Instagram). • Forecast outcomes and set KPIs for each campaign. • Launch and manage campaigns end-to-end. • Optimize bids, audiences, creative, and placements to achieve ROAS/CPA goals. • Conduct ongoing A/B testing on ads and landing pages. • Collaborate with designers and copywriters to shape ad creative that aligns with performance goals. • Analyze campaign data from Google Analytics, Meta Ads Manager, and other tools. • Compile weekly/monthly performance reports with insights and actionable recommendations. • Serve as a primary contact for all paid media matters. • Lead regular performance calls, present reports, and explain complex data in a client-friendly way. • Proactively identify new paid channels, campaign types, and testing opportunities.

• Manage paid user acquisition campaigns across Meta Ads, Google Ads, and TikTok Ads • Focus on driving app installs, engagement, and measurable ROI • Execute and optimize mobile app install campaigns • Manage budgets to maximize ROAS and minimize CPI • Run A/B tests on ad copy, creatives, audiences, and deep linking • Optimize for post-install events: registrations, purchases, subscriptions, retention • Use AppsFlyer or similar MMPs to track attribution and analyze user behavior • Implement deep linking and attribution models • Monitor KPIs: CPI, CPA, retention, ARPU, LTV, ROI • Provide data-driven recommendations to improve performance • Create mobile-first ad creatives: app preview videos, playable ads, vertical formats • Analyze creative performance and iterate based on data • Test and optimize app store assets in coordination with ASO • Scale successful campaigns while maintaining efficiency • Stay current with platform updates and privacy changes

• Own and scale Jiffy’s paid social strategy across Meta (Facebook & Instagram), TikTok, YouTube, Pinterest, and emerging platforms. • Develop and execute full-funnel paid social campaigns that balance short-term performance with long-term demand creation. • Design campaign structures including audience segmentation, budgeting, testing frameworks, and scaling strategies. • Lead paid social creative strategy, partnering with internal teams and contributing directly to the development of static, UGC-style, and short-form video ads when needed. • Plan and execute structured testing across audiences, creative, messaging, and formats, translating learnings into repeatable growth. • Analyze performance using platform data and Excel, delivering clear insights and recommendations to improve efficiency and ROAS. • Own reporting and KPI tracking, identifying trends and opportunities across channels. • Collaborate cross-functionally with creative, product, merchandising, analytics, and lifecycle teams to align paid social with broader business goals. • Stay ahead of platform changes, algorithm shifts, and creative trends to keep Jiffy competitive and innovative. • Communicate performance, insights, and next steps clearly and proactively to internal stakeholders.