Nexton

• Contribute to the development and implementation of B2B communication strategies and initiatives to enhance brand awareness and promote key messages. • Ensure alignment with and a high level of respect for brand tone, style, and brandbook guidelines. • Supervise the entire process of content publication—from writing and editing to proofreading and publishing. • Develop and create engaging and informative written content for various B2B platforms, including websites, social media, blog, case studies, social selling, and other marketing channels. • Craft clear and compelling communication materials, such as sales collaterals, newsletters, and email campaigns. • Manage and curate content for B2B social media platforms to maintain a consistent brand voice and engage with the target audience. • Coordinate with freelance visual designers and copywriters ensuring timely content delivery. • Work closely with the revenue team to coordinate and execute client marketing initiatives to nurture and retain our client base. • Actively gather formal reviews (Clutch) from current customers to enhance our online presence and reputation. • Create engaging and targeted content for various client communication channels. • Collaborate with the revenue team to create marketing materials that support client retention and expansion efforts. • Support C-Level in the other marketing/revenue efforts like planning client Petite Events, sales pitching, and nurturing client relationships.

• Identify high-performing candidates to the assigned job openings. • Use and analyze data to make informed decisions about hiring. • Explore potential candidates, recognize their main skills and key knowledge for our available and the foreseeable future opportunities. • Communicate in an unobtrusive way with top tier talent using digital channels and its best practices. • Make things happen in an uncertain and dynamic context.

• Personally design, execute, and optimize all programs • Build and execute a Bay Area–led, multi-city field marketing strategy • Own high-impact formats: Executive dinners and founder-led events • Design account-based field programs for high-value target accounts • Build playbooks triggered by high-intent signals • Run a steady cadence of new demand generation experiments • Partner tightly with Sales to convert engagement into pipeline • Ensure fast, disciplined follow-up on all field-sourced leads

• Coach sales reps through call listening, deal reviews, and live participation in sales calls. • Run structured 1:1s, pipeline reviews, and team meetings. • Provide direct, actionable feedback to improve discovery, positioning, and closing. • Set clear performance standards and hold the team accountable. • Own deal conversion, account expansion, and referrals. • Ensure deals are tight: clear next steps, strong follow-up, and disciplined execution. • Drive revenue growth within existing accounts. • Systematize referral-driven new business. • Maintain strict sales process discipline across the team. • Hire, onboard, and develop sales talent.