• Own pipeline targets for assigned regions/segments and develop integrated field marketing programs to generate and accelerate opportunities. Partner closely with sales leadership and account executives to identify target accounts, understand regional priorities, and create campaigns that move deals forward. You'll be responsible for tracking marketing-sourced and marketing-influenced pipeline, analyzing program effectiveness, and optimizing spend based on ROI. • Develop and execute localized marketing campaigns across multiple channels including events, digital advertising, direct mail, email, and partner marketing. Create region-specific messaging and content that resonates with technical buyers—ML engineers, data scientists, and engineering leaders—while adapting Arize's core positioning for local market needs. Manage campaign budgets, timelines, and cross-functional collaboration to ensure programs deliver against pipeline goals. • Design and execute targeted ABM plays for strategic accounts in partnership with sales. This includes creating personalized outreach campaigns, coordinating executive engagement opportunities, developing custom content and demos, and orchestrating multi-touch programs that accelerate deal velocity. You'll track account engagement and work with sales to refine targeting and messaging based on what's working. • Own field event strategy as a key pipeline driver, including executive dinners, customer roundtables, developer meetups, and sponsored activations at industry conferences. Manage end-to-end execution from concept to post-event follow-up, ensuring events generate qualified leads and create meaningful sales conversations. This includes our flagship annual Observe summit and regional events in SF, NYC, and other major tech hubs. • Develop compelling messaging and positioning for regional campaigns that speak to customer pain points and Arize's differentiation. Create sales enablement materials including one-pagers, competitive battle cards, and campaign-specific talk tracks. Equip sales teams with the tools and training they need to effectively follow up on marketing-generated leads and opportunities. • Establish clear metrics for all field marketing programs with focus on pipeline generation, opportunity acceleration, and ROI. Regularly report on program performance, pipeline contribution, and key insights. Use data to make recommendations on budget allocation, program mix, and messaging adjustments to maximize impact.

• Assume total responsibility and ownership in leading the planning and execution of all assigned events, at any scale • Oversee the planning and execution of each team member on large events • Daily interface with client on assigned events • Conceptualize and lead strategic events, ensuring every aspect of the event is aligned with the client’s overall event objective • Serve as team lead and bring leadership and guidance to team members across all Departments, including Registration, Platform, Sponsorship, IS, Air, and Finance • Proactively bring new ideas and improved processes to team to streamline internal team operations and enhance client experience • Identify Event Manager and Specialist hard-skill training needs and communicate needs to Director of Event Operations • Mentor and guide Event Managers and Specialists in the hard and soft skills required for the successful execution of events and professional development • Manage event budget, invoicing, schedules of payments and cost savings report • Oversee overall program agenda, ensuring communication across all internal and external teams • Oversee and manage event project plan/timeline • Lead client and internal meetings, including regular status meetings, pre-program walkthroughs, onsite meetings, and post program debriefs • Drive client and internal team deliverables to meet timeline milestones • Manage all aspects of venue coordination, including meeting space allocation, meeting room set-up, diagrams, food & beverage, electrical, internet • Manage DMC and outside vendors, including Audio Visual, Production, Entertainment, IT/Internet, Photographer, Printer, Security, Shipping, Translation, Transportation • Coordinate content, graphic development and production of all program collateral (i.e. agenda, conference guide, program of events, etc.) and signage • Organize pre-trip mailings and attendee gift and giveaway selections • Develop budgets, coordinate itineraries, and lead site inspections • Confirm client VIPs, create VIP grid & photo cheat-sheet, and coordinate room amenities & transportation • Review and contract onsite Travel Staff with Account Owner • Coordinate on-site technology order with IS Department • Develop final Program Specification Document (PSD) • Coordinate shipping procedures and arrangements pre and post program • Transition program information and walk through all program specifications with Travel Staff onsite • Oversee on-site program operations • Manage final billing and presentation of final bill to client

• Assume total responsibility and ownership in leading the planning and execution of all assigned events. • Coordinate event management across all Departments, including Registration, Platform, Sponsorship, IS, Air, and Finance. • Manage event budget, invoicing, schedules of payments and cost savings report. • Oversee overall program agenda, ensuring communication across all internal and external teams. • Oversee and manage event project plan/timeline. • Lead and participate in client and internal meetings, including regular status meetings, pre-program walkthroughs, onsite meetings, and post-program debriefs. • Drive client and internal team deliverables to meet timeline milestones. • Manage all aspects of venue coordination, including meeting space allocation, meeting room set-up, diagrams, food & beverage, electrical, internet. • Manage DMC and outside vendors, including Audio Visual, Production, Entertainment, IT/Internet, Photographer, Printer, Security, Shipping, Translation, Transportation. • Coordinate content, graphic development and production of all program collateral (i.e. agenda, conference guide, program of events, etc.) and signage. • Develop budgets, coordinate itineraries, and lead site inspections.

• Overall project management of events • Developing and maintaining conference playbooks, including schedules, meeting overviews, venue maps, and logistical details • Research & vetting of all events • Evaluating conference opportunities based on attendee lists, speaking opportunities, and sponsorship tiers • Participating in contract negotiation for all event requirements • Tracking timelines, budgets, and deliverables to ensure successful execution • Managing and coordinating the complex logistics of our brand presence logistics, including shipping event swag or tools, and signage to international and domestic venues • Coordinating registration and badging for all attendees • Securing hotel room reservations, conference spaces, and other logistics like local transport for the attending team members • Collaboration with external event teams • Post-event follow-up coordination, including logging contacts, leads, outcomes, etc. in Salesforce • Conducting post-event reviews • Assisting in expense tracking and submissions of expense reports • Support preparation of meeting materials and briefing documents • General administrative support to leadership as delegated, including calendar coordination and travel logistics