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PAR Technology logo
PAR Technology

PAR is a leading global provider of software, systems, and service solutions to the restaurant and retail industries.

Head of Demand Generation

Performance MarketingPerformance MarketingFull TimeRemoteLeadTeam 1,001-5,000Since 1982H1B No SponsorCompany SiteLinkedIn

Location

United States

Posted

82 days ago

Salary

$170K - $185K / year

Seniority

Lead

10 yrs expEnglishSalesforce

Job Description

Head of Demand Generation

PAR Technology

• Develop and execute the growth marketing strategy across PAR Technology’s restaurant-focused product portfolio. • Drive a meaningful share of total pipeline and revenue through integrated, multi-channel campaigns. • Build quarterly and annual plans aligned to revenue, pipeline, and efficiency targets. • Partner with Product Marketing and Sales to ensure messaging, positioning, and offers support growth objectives. • Lead the planning and execution of demand generation programs across digital, paid media, ABM, events, and content. • Continuously optimize campaign performance through testing, segmentation, and funnel analysis. • Manage influencer, consultant, and partner-driven marketing programs to increase RFP volume and opportunity creation. • Partner closely with SDR leadership (or directly manage the team depending on structure) to ensure outbound prospecting, follow-up, and qualification efforts align with marketing campaigns. • Provide messaging frameworks, outreach sequences, and enablement materials to improve SDR productivity and conversion rates. • Own lifecycle marketing programs that support: Enterprise onboarding and rollout across locations. Corporate-to-franchisee adoption and enablement. Cross-sell and upsell of Operator Cloud products over time. • Identify friction points across the funnel and implement improvements to increase lead-to-opportunity and opportunity-to-close conversion. • Collaborate with Customer Success to improve customer health and reduce churn. • Oversee digital marketing programs including SEO, SEM, paid social, website optimization, and e-commerce funnels. • Test and refine digital pathways to increase self-service adoption and reduce manual sales touchpoints. • Work with Sales, Customer Success, and Product Marketing to develop targeted cross-sell and upsell plays by segment and product pairing (e.g., POS + Ordering + Payments). • Support offer development, enablement assets, and proof points to drive expansion pipeline and increase product penetration. • Implement a performance framework that ties marketing activities to pipeline, revenue, and ROI. • Partner with Marketing Operations and Revenue Operations to leverage analytics tools for reporting, forecasting, and optimization. • Track CAC, conversion rates, ASP lift, and customer lifetime value to guide investment decisions. • Lead and mentor a team of growth marketers and collaborate closely with SDR leadership. • Foster a culture of accountability, experimentation, and results. • Set clear KPIs tied to revenue impact and operational excellence.

Job Requirements

  • 8–10+ years of B2B SaaS or technology marketing experience with a proven track record of driving measurable revenue impact
  • MUST HAVE experience in restaurant technology, POS, payments, fintech, or operator-focused platforms
  • Experience marketing to franchise-based business models
  • Expertise in demand generation, digital marketing, ABM, SEO/SEM, lifecycle marketing, and marketing attribution.
  • Experience partnering with or leading SDR/BDR teams.
  • Strong command of marketing automation, CRM, and digital platforms (Marketo/Pardot, Google Ads, paid social, ABM tools, SFDC, Gong).
  • Skilled in data-driven decision-making, funnel optimization, and performance reporting.
  • Demonstrated ability to collaborate cross-functionally and influence without authority.
  • Strong people leadership skills with experience managing high-performing teams.
  • Proven ability to support Sales in meeting or exceeding pipeline and revenue goals.
  • Experience with budget management, GTM planning, and pipeline forecasting.

Benefits

  • Offers Equity
  • Offers Bonus

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