• Collaborating across NMI (Product, Strategy, Marketing, and the revenue organization) to ground external conversations in real capabilities and roadmap direction, while identifying platform expansion priorities, profiling the partner and vendor landscape, prioritizing target companies, and driving engagement • Acting as NMI’s primary interface with a defined set of strategic external companies and their senior executives and key leaders, representing NMI with credibility, clarity, and consistency • Clearly and compellingly articulating NMI’s story: who we are, what we do, where we are going, and why it matters to each specific audience • Tailoring NMI’s message based on context, whether the counterparty is a potential partner, ecosystem influencer, referral source, marketplace vendor, acquisition target, or long-term strategic buyer • Building and maintaining senior-level relationships over time, with a focus on trust, relevance, and mutual value rather than short-term transactions • Developing and operationalizing a clear framework for how NMI evaluates external companies and determines the “best path” for each relationship (partner, acquire, sell to, co-develop, or monitor) • Ensuring NMI’s name, narrative, and reputation are consistently and proactively present with the right companies, founders, executives, and investors • Serving as the connective tissue internally, bringing market intelligence, relationship context, and strategic insight back into NMI to inform decision-making

• Introducing and placing new products with customers • Executing organizational initiatives and driving sales on key items with strategic customers for long-term growth • Handling larger, more strategic or high-value accounts • Establishing and maintaining customer relationships through daily corporate contact • Communicating pricing, product availability, and order management

• Monitor account health using dashboards, identifying data trends and potential shifts impacting the business. • Support development of the Account Health Scorecard, leveraging data tools to create standardized dashboards and templates. • Provide proactive support for the Director, Partner Success by monitoring data, highlighting opportunities or risks within the account and supporting development of materials to demonstrate value to the partner organization. • Lead and project manage implementation of new projects for each partner you are responsible for, including leading external facing meetings and driving the project to a successful launch. • Work cross functionally to identify other opportunities to demonstrate value for our payer partners, through examples like client testimonials, publications, other marketing materials, etc. • Provide day to day support for the payer partner organization as the first point of contact for issues with client complaints, data, reporting or other open items. • Maintain and cultivate current partner relationships and develop new relationships with key stakeholders and subject matter experts within our partners’ organizations. • Communicate regularly and proactively with internal stakeholders, providing transparency across Two Chairs on the health of each partner.

• Partner with the VP of Ecommerce to translate Honest’s growth objectives into a clear Amazon account strategy, inclusive of annual operating plans, category roadmaps, and Joint Business Plans (JBPs). • Own monthly, quarterly, and annual Amazon goals across revenue, net PPM, contribution margin, and market share. • Serve as the primary owner of the Amazon relationship, leading day-to-day engagement with Vendor Manager(s) across Beauty, HPC, and Fresh business. Maintaining connectivity with DMMs and Amazon cross-functional teams as needed. • Own full P&L responsibility for the Amazon business, actively managing Vendor Central financial levers including list price, trade terms, accruals, rebates, markdowns, shortages, and chargebacks to drive profitable growth. • Lead JBP execution, trade investment strategy, and annual negotiations in close partnership with Finance and Trade, ensuring alignment to Honest financial targets and Amazon category priorities. • Collaborate with Marketing team to plan, manage, and optimize Amazon Retail Media investments (Sponsored Products, Sponsored Brands, Sponsored Display) to support key initiatives, promotional events, and new item launches. • Use Vendor Central and third-party data platforms to analyze sales, profitability, share, traffic, and conversion, translating insights into clear actions across pricing, assortment, promotion, and media. • Own demand forecasting for Amazon, delivering accurate weekly, monthly, and annual forecasts inclusive of promotional and trade activity, in partnership with Demand Planning and Supply Chain teams. • Lead Amazon promotional execution across tentpole events and everyday programs, including Best Deals and Subscribe & Save, ensuring strong merchandising, operational readiness, and post-event reporting. • Monitor category and competitive performance on Amazon, identifying risks and opportunities related to pricing, assortment, promotions, content, and share of voice, and communicate actionable insights to Sales, Brand, and Marketing partners. • Provide regular business reporting and executive-level readouts, including weekly performance updates, monthly forecasts, and quarterly business reviews. • Act as a cross-functional connector, ensuring alignment across Sales, Finance, Marketing, Retail Media, Supply Chain, and Content to deliver consistent execution on Amazon.