Phoenix Productions

• Partner with the VP of Ecommerce to translate Honest’s growth objectives into a clear Amazon account strategy, inclusive of annual operating plans, category roadmaps, and Joint Business Plans (JBPs). • Own monthly, quarterly, and annual Amazon goals across revenue, net PPM, contribution margin, and market share. • Serve as the primary owner of the Amazon relationship, leading day-to-day engagement with Vendor Manager(s) across Beauty, HPC, and Fresh business. Maintaining connectivity with DMMs and Amazon cross-functional teams as needed. • Own full P&L responsibility for the Amazon business, actively managing Vendor Central financial levers including list price, trade terms, accruals, rebates, markdowns, shortages, and chargebacks to drive profitable growth. • Lead JBP execution, trade investment strategy, and annual negotiations in close partnership with Finance and Trade, ensuring alignment to Honest financial targets and Amazon category priorities. • Collaborate with Marketing team to plan, manage, and optimize Amazon Retail Media investments (Sponsored Products, Sponsored Brands, Sponsored Display) to support key initiatives, promotional events, and new item launches. • Use Vendor Central and third-party data platforms to analyze sales, profitability, share, traffic, and conversion, translating insights into clear actions across pricing, assortment, promotion, and media. • Own demand forecasting for Amazon, delivering accurate weekly, monthly, and annual forecasts inclusive of promotional and trade activity, in partnership with Demand Planning and Supply Chain teams. • Lead Amazon promotional execution across tentpole events and everyday programs, including Best Deals and Subscribe & Save, ensuring strong merchandising, operational readiness, and post-event reporting. • Monitor category and competitive performance on Amazon, identifying risks and opportunities related to pricing, assortment, promotions, content, and share of voice, and communicate actionable insights to Sales, Brand, and Marketing partners. • Provide regular business reporting and executive-level readouts, including weekly performance updates, monthly forecasts, and quarterly business reviews. • Act as a cross-functional connector, ensuring alignment across Sales, Finance, Marketing, Retail Media, Supply Chain, and Content to deliver consistent execution on Amazon.

• Serve as the primary senior point of contact for Kroger, Albertsons, CVS, and Walgreens, owning customer relationships from line review to top-to-top. • Set a clear multiyear vision and annual operating plan for each customer, aligned to enterprise growth and profitability goals. • Lead customer line reviews, joint business planning, and executive engagements, positioning the company as a strategic, insights-driven partner. • Own and execute annual and multi-year strategic plans for Kroger, Albertsons, CVS, and Walgreens to deliver net revenue, distribution, and margin objectives. • Develop and activate customer-specific assortment, pricing, promotion, merchandising, and omni-channel strategies to improve sell-through, shelf productivity, and total business performance. • Own the P&L from gross to net across assigned accounts, including trade strategy, promotional effectiveness, and ROI discipline. • Partner with Sales Planning & Finance to build accurate sales, supply, and trade accrual forecasts; reconcile plans to actuals and course-correct as needed. • Manage pricing architecture, trade spend, and promotional cadence to balance growth and profitability. • Lead, enable, and hold broker teams accountable for executional excellence, clear priorities, and performance outcomes. • Monitor in-market performance, inventory health, and competitive activity to proactively address risks and opportunities. • Serve as the primary connector between customers and internal teams, ensuring GTM plans are executed with speed and precision.

• Serve as the senior point of contact for assigned regional food, specialty, military, and distributor customers. • Set clear annual and multi-year customer strategies aligned with enterprise growth and profitability objectives. • Lead Key Account line reviews, joint business planning, and strategic engagements to strengthen partnerships and execution. • Own and execute customer-specific strategies across assortment, pricing, promotion, merchandising, and omnichannel execution. • Translate brand and category priorities into actionable account plans that drive distribution, sell-through, and shelf productivity. • Partner with Sales Planning & Insights to ensure alignment with broader channel and portfolio strategies. • Own sales, supply, and trade accrual forecasts across assigned accounts; reconcile plans to actuals and course-correct as needed. • Partner closely with Finance and Supply Chain to align demand planning, inventory health, and service levels. • Operate within pricing and trade guardrails while identifying opportunities to improve ROI and execution efficiency. • Lead, enable, and hold broker teams accountable for executional excellence, priorities, and performance outcomes. • Oversee broker-managed selling for smaller and emerging customers while maintaining full ownership of results. • Monitor in-market performance, inventory risks, and competitive activity to proactively address issues and opportunities. • Serve as the primary connector between customers and internal teams to ensure go-to-market plans are executed with speed and clarity. • Collaborate with Marketing on innovation launches, customer storytelling, and retail programs. • Partner with Operations and Supply Chain to support seamless execution and customer service.

• Partner with the VP of Ecommerce to translate Honest’s growth objectives into a clear Amazon account strategy, inclusive of annual operating plans, category roadmaps, and Joint Business Plans (JBPs). • Own monthly, quarterly, and annual Amazon goals across revenue, net PPM, contribution margin, and market share. • Serve as the primary owner of the Amazon relationship, leading day-to-day engagement with Vendor Manager(s) across Beauty, HPC, and Fresh business. Maintaining connectivity with DMMs and Amazon cross-functional teams as needed. • Own full P&L responsibility for the Amazon business, actively managing Vendor Central financial levers including list price, trade terms, accruals, rebates, markdowns, shortages, and chargebacks to drive profitable growth. • Lead JBP execution, trade investment strategy, and annual negotiations in close partnership with Finance and Trade, ensuring alignment to Honest financial targets and Amazon category priorities. • Collaborate with Marketing team to plan, manage, and optimize Amazon Retail Media investments (Sponsored Products, Sponsored Brands, Sponsored Display) to support key initiatives, promotional events, and new item launches. • Use Vendor Central and third-party data platforms to analyze sales, profitability, share, traffic, and conversion, translating insights into clear actions across pricing, assortment, promotion, and media. • Own demand forecasting for Amazon, delivering accurate weekly, monthly, and annual forecasts inclusive of promotional and trade activity, in partnership with Demand Planning and Supply Chain teams. • Lead Amazon promotional execution across tentpole events and everyday programs, including Best Deals and Subscribe & Save, ensuring strong merchandising, operational readiness, and post-event reporting. • Monitor category and competitive performance on Amazon, identifying risks and opportunities related to pricing, assortment, promotions, content, and share of voice, and communicate actionable insights to Sales, Brand, and Marketing partners. • Provide regular business reporting and executive-level readouts, including weekly performance updates, monthly forecasts, and quarterly business reviews. • Act as a cross-functional connector, ensuring alignment across Sales, Finance, Marketing, Retail Media, Supply Chain, and Content to deliver consistent execution on Amazon.