• Develop and execute marketing initiatives within area of responsibility by implementing sales, marketing and agent training activities to ensure alignment with company objectives and drive organizational growth. • Drive effective marketing strategies that meet business needs and promote a positive corporate image by planning and implementing outstanding sales and customer retention and development. • Collaborate with key stakeholders across the organization by managing new business development, identifying opportunities for process improvements and assisting leaders with translating business needs into wide-reaching, executable results. • Design and deliver ongoing marketing support by developing and facilitating agent training sessions, sharing knowledge and expertise and implementing cost-effective marketing plans. • Streamline marketing processes by refining existing processes, recommending process enhancements, implementing innovative marketing solutions, supporting organizational initiatives and applying industry best practices.

• Work in the trenches with VisionPoint’s college and university partners • Co-create or steward data-driven enrollment marketing solutions • Share actionable sector insights • Make real-time adjustments to shifting institutional and market dynamics • Ensure full-funnel impact from brand-level awareness and demand generation through application growth and yield optimization • Act as a consultative business partner using expertise in enrollment marketing and relationship management • Monitor relevant news and events of assigned clients to serve as strategic consultants

• Analyze information and use logic to address work-related issues; • Perform analysis on marketing data and marketing technology problems; • Assist in preparing draft newsletters and coordinate releases of newsletter copies; • Design banners for social media platforms like YouTube, Instagram, Twitter; • Setting up and coordinating YouTube livestreams with teams and guests; • Writing and posting blogs on the company website; • Assist in video editing tasks and operating livestream studio equipment; • Provide personal and administrative support to Directors.

• Build and execute lifecycle campaigns across email, SMS, and in-product messaging using Iterable. • Improve onboarding and early activation to help members build momentum and consistency. • Create scalable templates and reusable systems that make lifecycle programs easier to launch and personalize. • Support adoption of new product features through clear, timely lifecycle communication. • Run experiments across messaging, timing, and sequencing to improve performance. • Monitor results and continuously refine programs based on data and member behavior.