VisionPoint Marketing

• lead and evolve VisionPoint’s service delivery, project operations, and product innovation • accountable for ensuring that services are delivered with operational excellence and client impact • develop and drive the strategic vision for service operations • lead product and service innovation efforts using market feedback • partner with executives to align operations with sales, marketing, and finance • represent VisionPoint in key client engagements and industry discussions • build and nurture a high-performing team culture

About VisionPoint Marketing VisionPoint Marketing is on a mission to become higher education’s most trusted enrollment marketing partner. As a full-service agency, we collaborate with colleges and universities nationwide to strengthen brands, accelerate marketing performance, and drive measurable enrollment growth. Our award-winning work is showcased on national conference stages, but our greatest pride is making life easier—and more successful—for our client partners. Headquartered in Raleigh, NC, we operate as a remote-first company with VisionPointers across every U.S. time zone, while offering hybrid and in-person options for those near our headquarters. The Opportunity As a CRM Strategist at VisionPoint, you’ll author high-level, full-service CRM strategies that guide and support our higher education clients to achieve their enrollment goals. You’ll work collaboratively with marketing strategists, research analysts, account directors, and project managers in direct consultation with our clients to develop CRM strategy and ensure effective implementation. CRM projects will often require you to exude passion for in-depth, creative approaches to develop innovative, data-driven strategies, and achieve alignment with client objectives and goals. Your work will achieve a broad range of CRM technical setup, implementation and evaluative goals. You will play a proactive role in creating work plans with a clear, phased approach to task completion while identifying gaps, risks, and barriers as you manage client expectations. Overall, you’ll ensure VisionPoint's business success by contributing to the pursuit of new business opportunities and expanding existing business within CRM strategy and implementation. What You’ll Do - Conduct audits of client CRM system, implementation, and use. - Author high level CRM project goals and strategies for development and use of CRM systems. - Provide expert guidance and support on execution of CRM strategy. - Use technical knowledge of CRM data structures, data integrations, interfaces, and user. experience to implement or improve client CRM systems. - Lead optimization efforts in CRM: - Data management - Governance - Communications - Event management - Multi-channel Orchestration - Interaction tracking - Application and forms - Analytics and reporting - Email/Lead Nurture - Gap/Risk Identification - Contribute to CRM partnership programs. - Develop reporting and analytics to measure system performance and ROI. Who You Are The ideal candidate possess the following skills, interest and experience: - Bachelor’s degree in relevant field. Master’s preferred. - 3+ years of CRM experience using multiple CRM platforms. - Strong oral, written, presentation and interpersonal skills. - Tech-savvy with strong analytical problem-solving and decision-making skills. - Ability to be a team player and work with others toward common goals. - Impeccable time management, organizational skills, attention to detail, and follow-through. - Quick learner and self-starter who delivers work that’s excellent and efficient. - Sense of ownership and accountability to the goals, the client, and the team. - Desire to thrive in a fast-paced, often changing environment. - Thirst for knowledge and commitment to growth. - Proficient in Microsoft Office Suite and/or the Google Drive Suite, especially Excel/Sheets. Comfortable learning new software as needed. - Actively contribute to VisionPoint’s culture. A Quick Note VisionPoint Marketing is committed to building a diverse and inclusive work environment and believes that skills are cultivated through a range of experiences. Even if your past work doesn’t meet all of the preferred qualifications, we still encourage you to apply if you are enthusiastic about this opportunity! VisionPoint Culture At VisionPoint, we believe that a strong culture is as much a valued benefit as health insurance, PTO and 401k. That’s why it’s important to us that future team members connect with – and contribute to – our culture. Our communication, our collaboration, our satisfaction and our growth are largely dependent upon whether we all, as individuals, embrace and live out our values. We believe in the work we do, we support each other, we work hard and we like to have a bit of fun too. When it comes right down to it, happy and fulfilled team members produce better work, and better work is what drives us every day.

What is VisionPoint? VisionPoint is a full-service marketing agency that specializes in higher education marketing. We partner with colleges and universities across the country to help them achieve their branding, marketing, and enrollment goals. Our portfolio features a range of award-winning campaigns and projects that we showcase at national conferences each year. While we’re headquartered in Raleigh, NC, VisionPoint operates on a remote policy with full-time VisionPointers across the country. Additionally, local Raleigh employees have the flexibility to choose from in-person, hybrid, and remote work options. The Position We are looking for an early-career/junior Media Coordinator (1-2 years experience) who will assist our team by executing various tasks in support of our digital and traditional advertising campaigns, including but not limited to ad QA (quality assurance), research, campaign set-up and management and reporting. If you are interested in learning all you can about digital marketing and want the agency culture with the added bonus of working with colleges and universities across the country, this is the perfect entry-level position for you. The successful candidate will have extraordinary attention to detail, enjoy proofreading, and have a passion for digital marketing. WHAT YOU’LL DO - As a core role within the digital marketing team, work alongside Media Supervisors and Digital Marketing Specialists to support top-notch campaigns execution for our higher-ed clients. - Have a heavy focus on quality assurance; ensuring that client ads are error free, both grammatically and technically. - Work with the Sr. Accounting Specialist to ensure accurate invoicing of media. - Work with Media Supervisors to ensure our team has the necessary account access in order to manage client campaigns. - Work with Client Success Managers and clients to support in the creation of client ad accounts as needed. - Implement, optimize, and maintain the full-cycle leads management process in collaboration with channel specialists and other project team members. - Test and maintain the seamless transfer of leads to clients by utilizing lead automation software (Zapier). - Assist in the use of internal media planning and finance tools to manage budget reconciliation, pacing, and overall campaign performance tracking. - Assist the team in researching keywords, target audiences, competitors, and other areas that will be used in the development of strategy and/or execution of marketing plans, as needed. - Assist in the upload and execution of campaigns across all digital marketing channels including (but not limited to) SEM, social media, and programmatic. - Assist with analytics and reporting, as needed. - Contribute to process improvements and documentation, helping streamline team workflows over time - Learn and maintain knowledge of digital media channels. - Participate in various training related to digital marketing, including individual, one-on-one and group sessions. EXPERIENCE & EDUCATION The ideal candidate would possess the following skills, interest and experience: - Bachelor’s degree in Marketing or a related field or equivalent experience. - 1-2 years of experience in a comparable role is preferred. - Currently hold or obtain Google Ads and Google Analytics certification within the first 30 days of employment. - Strong grammatical skills are imperative for this role. - Strong verbal and interpersonal skills. - Desire and demonstrate the ability to thrive within a team environment. - Impeccable organizational skills, attention to detail and follow-through, even and especially including the mundane administrative tasks that are essential to the job. - Passion to deliver work that’s excellent and efficient. - Thirst for knowledge and passion to learn and grow in your area of expertise. - Willingness to actively contribute to VisionPoint’s culture and embody our values. - Experience with other marketing and measurement platforms (Meta, TikTok, LinkedIn, Zapier) is a plus. A Quick Note VisionPoint Marketing is committed to building a diverse and inclusive work environment and believes that skills are cultivated through a range of experiences. Even if your past work doesn’t meet all of the preferred qualifications, we still encourage you to apply if you are enthusiastic about this opportunity! WHAT WE ARE LIKE HERE AT VISIONPOINT At VisionPoint, we believe that a strong culture is as much a valued benefit as health insurance, PTO and 401k. That’s why it’s important to us that future team members connect with – and contribute to – our culture. Our communication, our collaboration, our satisfaction and our growth are largely dependent upon whether we all, as individuals, embrace and live out our values. We believe in the work we do, we support each other, we work hard and we like to have a bit of fun too. When it comes right down to it, happy and fulfilled team members produce better work, and better work is what drives us every day.

This description is a summary of our understanding of the job description. Click on 'Apply' button to find out more. Role Description As a Marketing Strategist, you will author and oversee the development of integrated marketing and enrollment strategies that drive measurable outcomes for our higher education client partners. This role requires a strategist who understands the admissions and enrollment lifecycle and can translate research, data, and institutional priorities into actionable marketing direction. - Serve as the senior thought leader on assigned accounts - Lead research and discovery - Craft comprehensive marketing and enrollment plans - Guide cross-functional execution - Deliver compelling strategic presentations - Collaborate closely with various teams to ensure strategic alignment and effective implementation - Support agency growth through business development contributions What You’ll Do - Research Analysis and Strategy Development - Work cross-functionally throughout the engagement lifecycle - Conduct research and discovery, including competitor research, focus groups, workshops, quantitative market studies, and surveys - Analyze quantitative and qualitative data to identify key insights - Conduct market and situational analyses to define goals and develop tailored marketing strategies - Build strategy briefs, reports, and other deliverables in collaboration with in-house subject matter experts - Full Funnel Enrollment Strategy & Institutional Advisory - Develop and lead strategies that support the complete prospect journey - Serve as a trusted consultant to institutional leaders - Advise institutions on full-funnel enrollment strategy - Provide strategic guidance on marketing department structure and operational workflows - Identify gaps, redundancies, and inefficiencies across marketing and admissions efforts - Recommend and guide execution across various tactics - Strategic Enrollment Planning - Facilitate stakeholder workshops and executive discussions - Align all marketing activity with admissions goals and institutional KPIs - Business Development Support - Provide research insights for business proposals - Participate in developing and delivering new business pitches - Draft case studies showcasing the impact of VisionPoint’s work - Strategy Team Support - Stay abreast of higher education and marketing trends - Contribute to the Strategy team’s efforts in strategic planning and continuous improvement Qualifications - 4+ years of relevant experience in marketing, strategy, and analysis within the higher education sector - Skilled at analyzing large quantities of research and data - Excellent writing and verbal communication skills - Strong organizational and task management skills - Ability to manage multiple workstreams and projects simultaneously - Proactive problem solver with critical thinking skills - High standard of excellence and commitment to delivering high-quality work - Value diversity, equity, and inclusion with a growth mindset Who You Are - Experience in an agency or consulting environment - Experience working in a matrixed or cross-functional environment A Quick Note VisionPoint Marketing is committed to building a diverse and inclusive work environment and believes that skills are cultivated through a range of experiences. We encourage you to apply even if your past work doesn’t meet all of the preferred qualifications. VisionPoint Culture At VisionPoint, we believe that a strong culture is as much a valued benefit as health insurance, PTO, and 401k. Our communication, collaboration, satisfaction, and growth depend upon how we all, as individuals, embrace and live out our values. We support each other, work hard, and enjoy a bit of fun, too. Happy and fulfilled team members produce better work, which drives us every day.

• Collaborate with Marketing Strategists and Client Success Managers in the execution of digital marketing strategies and plans for VisionPoint’s clients • Execute advertising campaigns for multiple clients, across digital marketing channels within your designated specialty which may include: multimedia/programmatic media (StackAdapt, YouTube, etc.) SEM (Google Ads, Bing Ads, etc.) social media (Facebook Ads, LinkedIn Ads, etc.) • Consult with our analytics team to plan, implement tracking, and manage marketing metrics within the platforms and marketing dashboards to contribute to campaign reports • Utilize the full suite of platform reporting tools and Google Analytics to interpret and act on performance, making optimizations to constantly improve campaign performance • Maintain current, in-depth knowledge of CRO best practices along with a wide variety of digital media channels

• Strategically manage a mix of brand, media, creative, SEO, CRM, and consultative projects—always rooting decisions in clear goals and data-backed insight • Actively track, analyze, and optimize scopes and profitability, taking full accountability for keeping projects on target • Build realistic timelines, secure resources, and remove roadblocks so teammates can do their best work and grow • Keep cross-functional teams aligned and informed with concise, direct updates that foster collaboration and trust • Champion efficient, high-quality production standards, ensuring every deliverable meets VisionPoint’s promise to make life easier for clients • Provide thoughtful post-project analysis that empowers teams to refine solutions and innovate on future work. • Partner with clients and the Enrollment Marketing Consultant to co-define goals and success metrics, demonstrating a solutions-driven mindset from kickoff to wrap-up • Own day-to-day communication—offering straightforward, empathetic guidance and setting clear expectations • Lead purposeful meetings with tight agendas, ensuring everyone leaves knowing the next, most impactful step • Flag scope, budget, or timeline changes early, clearly outlining impacts and proposing growth-oriented solutions that keep momentum • Monitor progress against goals, proactively realigning efforts so work stays laser-focused on results that matter to the client • Identify expansion and renewal opportunities by linking project wins to each client’s broader objectives, reinforcing VisionPoint’s role as their trusted enrollment-marketing partner.

• Create and publish engaging inbound content, including academic program pages, articles, blogs, and other relevant assets, in alignment with SEO best practices. • Lead discovery sessions, such as stakeholder interviews and focus groups, to identify opportunities for content development. • Craft engaging content that aligns with identified strategies to reach a variety of audiences and address their specific needs. • Optimize and "future-proof" content for Answer Engine Optimization (AEO) and Google’s Search Generative Experience (SGE). • Work with internal teams to plan, develop, write, and optimize site content. • Use AI tools selectively to support research, optimization, and efficiency, with human editorial judgment guiding quality, voice, and accuracy. • Conduct technical SEO audits and present to clients prioritized remediation tactics to improve site health and performance. • Lead keyword research to identify opportunities and ensure all pages have unique titles, meta descriptions, and optimized on-page elements. • Monitor and report on SEO campaign performance, including pageviews, bounce rates, and conversion rates. • Provide data-driven recommendations based on marketing analytics to address client business and marketing challenges.

• Work in the trenches with VisionPoint’s college and university partners • Co-create or steward data-driven enrollment marketing solutions • Share actionable sector insights • Make real-time adjustments to shifting institutional and market dynamics • Ensure full-funnel impact from brand-level awareness and demand generation through application growth and yield optimization • Act as a consultative business partner using expertise in enrollment marketing and relationship management • Monitor relevant news and events of assigned clients to serve as strategic consultants