Title: Senior Manager, Marketing Technology & Operations Department: Marketing Operations Reports To: Director of Marketing Operations, Analytics, and Technology Location: Remote – USA Job Summary ServiceChannel is the leading cloud-based service automation platform for facilities management. We offer a single platform to source, procure, manage, and pay for repair and maintenance services from commercial contractors. We are a high-growth, late-stage startup with fantastic product-market fit, trusted by more than 500 global brands like Cole Haan, Bloomin’ Brands, CVS Health, Louis Vuitton, Allbirds, and Under Armour. We are committed to creating a great product for our customers and a great work environment for our employees to succeed professionally and personally. ServiceChannel is seeking a dynamic and detail-oriented Senior Manager, Marketing Technology & Operations. In this pivotal role, the Senior Manager, Marketing Technology & Operations will own the strategy, administration, and optimization of the company’s marketing technology ecosystem and operational infrastructure. This role serves as the internal authority for marketing systems, automation, and scalable go-to-market execution. This position partners closely with Marketing, Sales, Sales Operations, Analytics, and IT to ensure marketing initiatives are efficient, measurable, and aligned to pipeline and revenue goals. The role blends strategic planning, technical execution, and cross-functional leadership to deliver scalable, data-driven marketing programs. This is a senior, high-autonomy role responsible for owning outcomes, driving operational excellence, and internalizing strategic capabilities traditionally supported by external partners. Key Responsibilities Marketing & Sales Technology Ownership - Own administration, configuration, and ongoing optimization of the marketing technology stack, including marketing automation, ABM platforms, attribution tools, and supporting systems. - Serve as the primary owner of marketing automation infrastructure including: - Workflows and automation logic - Lead lifecycle stages and status management - Lead scoring, routing, and qualification frameworks - Forms, fields, naming conventions, and data governance - Lead and maintain integrations across marketing, sales, and data platforms to ensure accurate data flow and reliable reporting. - Establish governance, documentation, best practices, and a long-term marketing technology roadmap. Campaign Enablement & ABM Execution - Partner with Campaign Operations and Demand Generation teams to operationalize multi-channel campaigns across email, paid media, web, events, and ABM programs. - Enable ABM execution through account segmentation, intent data activation, audience orchestration, and personalization workflows. - Ensure tracking, attribution, and performance measurement are built into campaign execution from inception. - Lead complex or high-impact GTM initiatives and campaign builds. AI & Process Optimization - Identify, evaluate, and implement AI-driven solutions that improve marketing execution, lead management, reporting, and operational efficiency. - Pilot and scale AI use cases such as predictive scoring, workflow automation, campaign performance insights, and data quality enhancements. - Continuously improve marketing processes to reduce manual effort, increase scalability, and accelerate speed-to-market. Analytics Enablement & Data Integrity - Own upstream data quality, lifecycle definitions, attribution logic, and operational inputs that enable reliable analytics and performance measurement. - Translate leadership and GTM business questions into operational and technical requirements that support measurement and insight generation. Project Leadership & Cross-Functional Collaboration - Lead complex marketing technology and operational initiatives end-to-end, including system implementations, migrations, integrations, and GTM process changes. - Act as the connective partner between Marketing, Sales, Sales Ops, Analytics, and IT teams. - Establish project timelines, success metrics, change management plans, and documentation standards for operational initiatives. - Enable internal teams through training, process documentation, and self-service resources. Required Skills & Experience - 7–10+ years of progressive experience in Marketing Operations, Marketing Technology, or Revenue Operations. - Deep hands-on experience with marketing automation platforms (HubSpot preferred; or similar systems acceptable). - Strong experience supporting ABM platforms and account-based marketing methodologies. - Proven track record of designing and operationalizing scalable GTM, lifecycle, and lead management processes. - Experience managing marketing technology integrations, APIs, and data flow architecture. - Demonstrated experience supporting attribution modeling and revenue performance reporting. - Familiarity with AI tools and automation use cases within marketing operations environments. - Strong project management and cross-functional stakeholder communication skills. - Ability to operate independently with a high degree of ownership and strategic problem-solving. Why Work for Us? We are looking for energetic, positive, creative problem-solvers who don’t mind digging in and getting their proverbial hands dirty. In addition to striving to create the best possible environment for our ServiceChannel team members, we also support them outside of work through generous medical, dental, and vision insurance, life insurance, 401k with match, a flexible time-off policy, and paid parental leave. Our greatest benefit, however, is our amazing ServiceChannel team! In 2021, ServiceChannel joined the Fortive group of leading technology companies united by a common purpose—to make the world stronger, safer, and smarter. Fortive accelerates ServiceChannel’s growth through extraordinary business systems, cross-industry expertise, and employee development resources and was named as a 2024 Best Company to Work At. We Are an Equal Opportunity Employer Fortive Corporation and all Fortive Companies are proud to be equal opportunity employers. We value and encourage diversity and solicit applications from all qualified applicants without regard to race, color, national origin, religion, sex, age, marital status, disability, veteran status, sexual orientation, gender identity or expression, or other characteristics protected by law. Fortive and all Fortive Companies are also committed to providing reasonable accommodations for applicants with disabilities. Individuals who need a reasonable accommodation because of a disability for any part of the employment process should ask to speak with a Human Resources representative to request an accommodation. Fortive Corporation Overview Fortive's essential technology makes the world safer and more productive. We accelerate transformation in high-impact fields like workplace safety, build environments, and healthcare. We are a global industrial technology innovator with a startup spirit. Our forward-looking companies lead the way in healthcare sterilization, industrial safety, predictive maintenance, and other mission-critical solutions. We're a force for progress, working alongside our customers and partners to solve challenges on a global scale, from workplace safety in the most demanding conditions to advanced technologies that help providers focus on exceptional patient care. We are a diverse team 10,000 strong, united by a dynamic, inclusive culture and energized by limitless learning and growth. We use the proven Fortive Business System (FBS) to accelerate our positive impact. At Fortive, we believe in you. We believe in your potential—your ability to learn, grow, and make a difference. At Fortive, we believe in us. We believe in the power of people working together to solve problems no one could solve alone. At Fortive, we believe in growth. We're honest about what's working and what isn't, and we never stop improving and innovating. Fortive: For you, for us, for growth. About ServiceChannel ServiceChannel empowers many of your favorite brands to take care of their brick and mortar locations. Our customers are market leaders in the retail, restaurant, grocery, convenience store, fitness, banking, education and health industries. The facilities and store operations teams at CVS, Trader Joe’s, Adidas, Louis Vuitton and Chipotle, among 500 other brands in over 70+ countries, rely on us to deliver the best possible guest and employee experience. We are the leader in our space, and we continue to earn that position by driving innovation around IOT, AI and data with our software and services.In 2021, we joined the Fortive family of leading technology companies, united by a common purpose to make the world stronger, safer and smarter. Fortive is a Fortune 500 company and has been named by Fortune as one of the world’s most admired companies. Being part of Fortive means we are supported by a strong foundation of business systems, resources and culture, which will accelerate our growth journey!We offer an excellent benefits package including medical, dental, vision, life and LTD insurance, HSA, and a 401(k) retirement plan. We Are an Equal Opportunity Employer. Fortive Corporation and all Fortive Companies are proud to be equal opportunity employers. We value and encourage diversity and solicit applications from all qualified applicants without regard to race, color, national origin, religion, sex, age, marital status, disability, veteran status, sexual orientation, gender identity or expression, or other characteristics protected by law. Fortive and all Fortive Companies are also committed to providing reasonable accommodations for applicants with disabilities. Individuals who need a reasonable accommodation because of a disability for any part of the employment application process, please contact us at applyassistance@fortive.com. Bonus or Equity This position is also eligible for bonus as part of the total compensation package. Pay Range The salary range for this position (in local currency) is 88,000.00 - 147,000.00

Ready to be pushed beyond what you think you’re capable of? At Coinbase, our mission is to increase economic freedom in the world. It’s a massive, ambitious opportunity that demands the best of us, every day, as we build the emerging onchain platform — and with it, the future global financial system. To achieve our mission, we’re seeking a very specific candidate. We want someone who is passionate about our mission and who believes in the power of crypto and blockchain technology to update the financial system. We want someone who is eager to leave their mark on the world, who relishes the pressure and privilege of working with high caliber colleagues, and who actively seeks feedback to keep leveling up. We want someone who will run towards, not away from, solving the company’s hardest problems. Our work culture is intense and isn’t for everyone. But if you want to build the future alongside others who excel in their disciplines and expect the same from you, there’s no better place to be. While many roles at Coinbase are remote-first, we are not remote-only. In-person participation is required throughout the year. Team and company-wide offsites are held multiple times annually to foster collaboration, connection, and alignment. Attendance is expected and fully supported. About the role The Head of Marketing Operations will shape how our marketing team operates and scales. You will enable the marketing organization to plan, optimize, measure, and deliver creative and product marketing work by owning the systems, processes, and data that power end‑to‑end marketing execution. You’ll ensure marketing activities are accurately tracked, measurable, and clearly tied to pipeline, revenue, and customer goals, while reducing operational friction so marketers and cross‑functional partners can move quickly without sacrificing quality. This is a highly cross‑functional role that partners closely with Product Marketing, Creative, Finance/FP&A, Product, Legal, and Customer Success to build clear, innovative ways of working across the business. What you'll be doing: - Design and run our marketing operating rhythm - Build and continuously improve the core marketing rhythms (annual and quarterly planning, monthly reviews, weekly stand‑ups) to create a clear, repeatable way for the team to get work done. - Own internal review cadences that maximize leverage from marketing leadership time, ensuring the right topics, data, and decisions are surfaced at the right altitude. - Lead external marketing processes and cross‑functional operations - Design and run the programs that connect Marketing with cross‑functional partners (e.g., Product, CS, Sales, Legal, Finance) including XFN reviews, approvals, and post‑campaign reporting. - Clarify and document how teams engage with Marketing (intake, SLAs, approvals), ensuring predictable and transparent ways of working. - Drive GTM, creative, and production workflows - Evolve GTM and creative workflows, aligning Product Marketing, Creative, Design, and Product teams around clear milestones, deliverables, and hand‑offs from brief to launch and post‑mortem. - Establish and maintain production processes, asset workflows, approvals, and tooling to support high‑quality, on‑time delivery of campaigns and programs. - Own financial planning, reporting, and accountability - Partner with Finance and FP&A to run quarterly and annual planning processes, ensuring marketing budgets, headcount, and programs are aligned to company priorities. - Build robust reporting on program investment, performance, and ROI; drive clear accountability between marketing leaders and FP&A rather than acting as a permanent “patch” between the two. - Build systems, data, and insight for better decision‑making - Identify operational gaps across planning, execution, and measurement; design repeatable, scalable systems that make it easy for teams to move quickly without sacrificing quality. - Ensure marketing data (pipeline, revenue, funnel metrics, campaign performance) is accurate, accessible, and used to inform decisions at all levels. - Stand up and/or optimize tooling (initially assuming a low‑MarTech environment) to support workflows and reporting over time. - Own internal artifacts, policies, and documentation - Create and maintain core marketing artifacts and policies (e.g., operating playbooks, MarComms policy, retention and audit practices), ensuring they are up‑to‑date, discoverable, and used. - Drive consistency and compliance across marketing programs through clear documentation and training. - Foster a high‑engagement team culture - Own key team touchpoints (e.g., all‑hands, offsites, operating reviews) in partnership with Marketing leadership to reinforce priorities, celebrate impact, and drive alignment. - Partner with the HRBP to use engagement survey results and other feedback to identify and act on culture and engagement opportunities. What we look for in you: - Significant experience in marketing operations and/or marketing leadership within modern marketing organizations (not purely ops), with a strong understanding of how creative and marketing development actually work day‑to‑day. - Proven track record designing and scaling operating systems for marketing: planning cadences, campaign processes, and XFN engagement models. - Demonstrated ability to think in systems, not tasks, and to design processes that are resilient, scalable, and easy for others to understand and adopt. - Strong command of marketing finance principles, including budget forecasting, accruals, contract management, and ROI tracking, with experience partnering closely with Finance/FP&A. - Deep experience working with cross‑functional stakeholders such as Product Marketing, Creative, Product, Legal, Finance, and Customer Success, and driving outcomes without direct authority. - A data‑driven approach: comfortable using data to diagnose issues, measure impact, and inform decisions across pipeline, revenue, and campaign performance. - Exceptionally clear and structured communicator, able to distill complex operational challenges into simple narratives and action plans for executives and teams. - Demonstrates the ability to responsibly use generative AI tools and copilots (e.g., LibreChat, Gemini, Glean) in daily workflows, continuously learn as tools evolve, and apply human‑in‑the‑loop practices to deliver business‑ready outputs and drive measurable improvements in efficiency, cost, and quality. Nice to have - Experience building or optimizing marketing operations in environments, and then thoughtfully layering in tools as the function matures. - Background in high‑growth tech, fintech, or crypto, with comfort operating in ambiguity and rapidly evolving business priorities. - Experience leading or influencing team culture efforts (e.g., all‑hands design, recognition programs, engagement action planning) in partnership with People/HR. Who you are You are a builder who loves making complex organizations run smoothly. You’re equally comfortable in the weeds of process design and in executive reviews, and you have a strong marketing background that allows you to empathize with creative and product marketers while bringing the rigor of operations and finance. You thrive in cross‑functional environments, are energized by creating clarity, and take pride in designing systems that unlock better work for everyone around you. Job #P76345 #LI-Remote Pay Transparency Notice: Depending on your work location, the target annual base salary for this position can range as detailed below. Total compensation may also include equity and bonus eligibility and benefits (including medical, dental, vision and 401(k)). Annual base salary range (excluding equity and bonus): $205,785—$242,100 USD Please be advised that each candidate may submit a maximum of four applications within any 30-day period. We encourage you to carefully evaluate how your skills and interests align with Coinbase's roles before applying. Commitment to Equal Opportunity Coinbase is proud to be an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, creed, gender, national origin, age, disability, veteran status, sex, gender expression or identity, sexual orientation or any other basis protected by applicable law. Coinbase will also consider for employment qualified applicants with criminal histories in a manner consistent with applicable federal, state and local law. For US applicants, you may view the Employee Rights and the Know Your Rights notices by clicking on their corresponding links. Additionally, Coinbase participates in the E-Verify program in certain locations, as required by law. Coinbase is also committed to providing reasonable accommodations to individuals with disabilities. If you need a reasonable accommodation because of a disability for any part of the employment process, please contact us at accommodations[at]coinbase.com to let us know the nature of your request and your contact information. For quick access to screen reading technology compatible with this site click here to download a free compatible screen reader (free step by step tutorial can be found here). Global Data Privacy Notice for Job Candidates and Applicants Depending on your location, the General Data Protection Regulation (GDPR) and California Consumer Privacy Act (CCPA) may regulate the way we manage the data of job applicants. Our full notice outlining how data will be processed as part of the application procedure for applicable locations is available here. By submitting your application, you are agreeing to our use and processing of your data as required. For US applicants only, by submitting your application you are agreeing to arbitration of disputes as outlined here. AI Disclosure For select roles, Coinbase is piloting an AI tool based on machine learning technologies to conduct initial screening interviews to qualified applicants. The tool simulates realistic interview scenarios and engages in dynamic conversation. A human recruiter will review your interview responses, provided in the form of a voice recording and/or transcript, to assess them against the qualifications and characteristics outlined in the job description. For select roles, Coinbase is also piloting an AI interview intelligence platform to transcribe and summarize interview notes, allowing our interviewers to fully focus on you as the candidate. The above pilots are for testing purposes and Coinbase will not use AI to make decisions impacting employment. To request a reasonable accommodation due to disability, please contact accommodations[at]coinbase.com

Title: Senior Manager, Marketing Technology & Operations Department: Marketing Operations Reports To: Director of Marketing Operations, Analytics, and Technology Location: Remote – USA Job Summary ServiceChannel is the leading cloud-based service automation platform for facilities management. We offer a single platform to source, procure, manage, and pay for repair and maintenance services from commercial contractors. We are a high-growth, late-stage startup with fantastic product-market fit, trusted by more than 500 global brands like Cole Haan, Bloomin’ Brands, CVS Health, Louis Vuitton, Allbirds, and Under Armour. We are committed to creating a great product for our customers and a great work environment for our employees to succeed professionally and personally. ServiceChannel is seeking a dynamic and detail-oriented Senior Manager, Marketing Technology & Operations. In this pivotal role, the Senior Manager, Marketing Technology & Operations will own the strategy, administration, and optimization of the company’s marketing technology ecosystem and operational infrastructure. This role serves as the internal authority for marketing systems, automation, and scalable go-to-market execution. This position partners closely with Marketing, Sales, Sales Operations, Analytics, and IT to ensure marketing initiatives are efficient, measurable, and aligned to pipeline and revenue goals. The role blends strategic planning, technical execution, and cross-functional leadership to deliver scalable, data-driven marketing programs. This is a senior, high-autonomy role responsible for owning outcomes, driving operational excellence, and internalizing strategic capabilities traditionally supported by external partners. Key Responsibilities Marketing & Sales Technology Ownership - Own administration, configuration, and ongoing optimization of the marketing technology stack, including marketing automation, ABM platforms, attribution tools, and supporting systems. - Serve as the primary owner of marketing automation infrastructure including: - Workflows and automation logic - Lead lifecycle stages and status management - Lead scoring, routing, and qualification frameworks - Forms, fields, naming conventions, and data governance - Lead and maintain integrations across marketing, sales, and data platforms to ensure accurate data flow and reliable reporting. - Establish governance, documentation, best practices, and a long-term marketing technology roadmap. Campaign Enablement & ABM Execution - Partner with Campaign Operations and Demand Generation teams to operationalize multi-channel campaigns across email, paid media, web, events, and ABM programs. - Enable ABM execution through account segmentation, intent data activation, audience orchestration, and personalization workflows. - Ensure tracking, attribution, and performance measurement are built into campaign execution from inception. - Lead complex or high-impact GTM initiatives and campaign builds. AI & Process Optimization - Identify, evaluate, and implement AI-driven solutions that improve marketing execution, lead management, reporting, and operational efficiency. - Pilot and scale AI use cases such as predictive scoring, workflow automation, campaign performance insights, and data quality enhancements. - Continuously improve marketing processes to reduce manual effort, increase scalability, and accelerate speed-to-market. Analytics Enablement & Data Integrity - Own upstream data quality, lifecycle definitions, attribution logic, and operational inputs that enable reliable analytics and performance measurement. - Translate leadership and GTM business questions into operational and technical requirements that support measurement and insight generation. Project Leadership & Cross-Functional Collaboration - Lead complex marketing technology and operational initiatives end-to-end, including system implementations, migrations, integrations, and GTM process changes. - Act as the connective partner between Marketing, Sales, Sales Ops, Analytics, and IT teams. - Establish project timelines, success metrics, change management plans, and documentation standards for operational initiatives. - Enable internal teams through training, process documentation, and self-service resources. Required Skills & Experience - 7–10+ years of progressive experience in Marketing Operations, Marketing Technology, or Revenue Operations. - Deep hands-on experience with marketing automation platforms (HubSpot preferred; or similar systems acceptable). - Strong experience supporting ABM platforms and account-based marketing methodologies. - Proven track record of designing and operationalizing scalable GTM, lifecycle, and lead management processes. - Experience managing marketing technology integrations, APIs, and data flow architecture. - Demonstrated experience supporting attribution modeling and revenue performance reporting. - Familiarity with AI tools and automation use cases within marketing operations environments. - Strong project management and cross-functional stakeholder communication skills. - Ability to operate independently with a high degree of ownership and strategic problem-solving. Why Work for Us? We are looking for energetic, positive, creative problem-solvers who don’t mind digging in and getting their proverbial hands dirty. In addition to striving to create the best possible environment for our ServiceChannel team members, we also support them outside of work through generous medical, dental, and vision insurance, life insurance, 401k with match, a flexible time-off policy, and paid parental leave. Our greatest benefit, however, is our amazing ServiceChannel team! In 2021, ServiceChannel joined the Fortive group of leading technology companies united by a common purpose—to make the world stronger, safer, and smarter. Fortive accelerates ServiceChannel’s growth through extraordinary business systems, cross-industry expertise, and employee development resources and was named as a 2024 Best Company to Work At. We Are an Equal Opportunity Employer Fortive Corporation and all Fortive Companies are proud to be equal opportunity employers. We value and encourage diversity and solicit applications from all qualified applicants without regard to race, color, national origin, religion, sex, age, marital status, disability, veteran status, sexual orientation, gender identity or expression, or other characteristics protected by law. Fortive and all Fortive Companies are also committed to providing reasonable accommodations for applicants with disabilities. Individuals who need a reasonable accommodation because of a disability for any part of the employment process should ask to speak with a Human Resources representative to request an accommodation. Fortive Corporation Overview Fortive’s essential technology makes the world stronger, safer, and smarter. We accelerate transformation across a broad range of applications including environmental, health and safety compliance, industrial condition monitoring, next-generation product design, and healthcare safety solutions. We are a global industrial technology innovator with a startup spirit. Our forward-looking companies lead the way in software-powered workflow solutions, data-driven intelligence, AI-powered automation, and other disruptive technologies. We’re a force for progress, working alongside our customers and partners to solve challenges on a global scale, from workplace safety in the most demanding conditions to groundbreaking sustainability solutions. We are a diverse team 18,000 strong, united by a dynamic, inclusive culture and energized by limitless learning and growth. We use the proven Fortive Business System (FBS) to accelerate our positive impact. At Fortive, we believe in you. We believe in your potential—your ability to learn, grow, and make a difference. At Fortive, we believe in us. We believe in the power of people working together to solve problems no one could solve alone. At Fortive, we believe in growth. We’re honest about what’s working and what isn’t, and we never stop improving and innovating. Fortive: For you, for us, for growth. About ServiceChannel ServiceChannel empowers many of your favorite brands to take care of their brick and mortar locations. Our customers are market leaders in the retail, restaurant, grocery, convenience store, fitness, banking, education and health industries. The facilities and store operations teams at CVS, Trader Joe’s, Adidas, Louis Vuitton and Chipotle, among 500 other brands in over 70+ countries, rely on us to deliver the best possible guest and employee experience. We are the leader in our space, and we continue to earn that position by driving innovation around IOT, AI and data with our software and services. In 2021, we joined the Fortive family of leading technology companies, united by a common purpose to make the world stronger, safer and smarter. Fortive is a Fortune 500 company and has been named by Fortune as one of the world’s most admired companies. Being part of Fortive means we are supported by a strong foundation of business systems, resources and culture, which will accelerate our growth journey! We offer an excellent benefits package including medical, dental, vision, life and LTD insurance, HSA, and a 401(k) retirement plan. We Are an Equal Opportunity Employer Fortive Corporation and all Fortive Companies are proud to be equal opportunity employers. We value and encourage diversity and solicit applications from all qualified applicants without regard to race, color, national origin, religion, sex, age, marital status, disability, veteran status, sexual orientation, gender identity or expression, or other characteristics protected by law. Fortive and all Fortive Companies are also committed to providing reasonable accommodations for applicants with disabilities. Individuals who need a reasonable accommodation because of a disability for any part of the employment application process, please contact us at applyassistance@fortive.com.

• Collaborate with marketing, sales operations, and business stakeholders to understand current priorities, backlog items, and desired outcomes. • Translate defined business requirements into scalable Pardot and Salesforce functionality. • Build and optimize Engagement Studio programs, segmentation, nurtures, automation rules, completion actions, dynamic lists, forms, landing pages, and campaign workflows. • Implement and refine lead scoring, grading, qualification logic, and lifecycle management aligned to current go-to-market strategy. • Partner with Salesforce stakeholders to ensure lead and contact workflows, routing logic, field mapping, and sync behavior operate effectively across systems. • Improve database health by identifying gaps related to duplication, stale data, enrichment, and overall marketing automation hygiene. • Evaluate current website tracking and campaign attribution setup, troubleshoot tracking issues, and improve visibility into prospect activity and engagement. • Recommend and implement practical enhancements that improve usability, reporting, sales visibility, and marketing execution speed. • Help establish core operational standards, documentation, naming conventions, and scalable ways of working within Pardot. • Provide informed guidance on feature gaps, plugin-equivalent functionality, and best-practice approaches based on deep platform knowledge. • Surface additional opportunities for improvement while executing against immediate priorities, helping maintain a clear and actionable backlog. • Support reporting and insight generation across campaign performance, engagement trends, and operational effectiveness.