Role Description We're seeking a Performance Marketing Landing Page Specialist to own the design and technical execution of landing pages for our lead generation campaigns. This is a client-facing role ideal for someone who thrives on precision, loves troubleshooting technical challenges, and can bridge the gap between design and implementation. You'll work with client-provided assets to create conversion-optimized landing pages for performance marketing campaigns, serving as the go-to expert for landing page best practices, platform troubleshooting, and ensuring flawless execution from intake to launch. You are highly organized, a natural problem solver, and strong communicator that is comfortable troubleshooting potential issues that may arise. Responsibilities - Build and launch landing pages in Unbounce with a focus on conversion optimization, message match, and CTA hierarchy. - Design landing pages using provided assets and our best practices playbook, developed with over 15 years of campaign data and experience. - Own the full build lifecycle: intake review, asset preparation, page build, QA, and pre-launch testing. - Troubleshoot platform issues independently using documentation and code inspection tools. - Implement forms (Jotform), scripts, tracking pixels, and other technical integrations. - Ensure responsive/mobile optimization across all deliverables. - Maintain organized workflows, naming conventions, and QA checklists. - Serve as internal point of contact for landing page execution questions and best practices. - Communicate blockers, questions, and status updates clearly and proactively. Qualifications - 2-3 years of experience building landing pages. - Hands-on experience with Unbounce and Jotform (or similar landing page/form builders). - Working knowledge of HTML/CSS for styling adjustments and minor debugging. - Familiarity with responsive design principles and mobile optimization. - Understanding of form setup, routing, and script placement/validation. - Experience with code inspection tools for troubleshooting. - Knowledge of landing page best practices: conversion-focused layouts, CTA hierarchy, message match. - Familiarity with tracking/analytics implementation (GTM, GA4, pixels). - Graphic design skills (Figma, Photoshop). Benefits - Competitive Salary. - Health, Dental and Vision benefit packages to fit all types of lifestyles. - Life, Short- and Long-Term Disability Insurance paid 100% by the company. - FSA / HSA Options. - 401(K) with a generous company match program. - Flexible Paid Time Off (aka- unlimited). - Paid Parental Leave. - Hybrid and Remote work schedules available. - Employee Assistance Program (unlimited free telephonic counseling for a variety of issues such as mental health, financial support, and legal advice). - Employee Referral Program.