• Build and continually refine a value and ROI framework that quantifies the impact of Teaching Strategies’ solutions for our customers. • Partner with Sales and Customer Success on high‑stakes pursuits and renewals, crafting tailored value stories and ROI narratives that help win new logos and secure multi‑year renewals. • Join customer meetings with our largest districts, states, and child care operators to present insights and co‑create narratives with account teams and executive buyers. Most meetings will be virtual; however, some travel for in-person meetings will be required. • Create executive‑ready materials (QBRs, renewal briefs, deal reviews) that make complex data simple, human, and persuasive for superintendents, state leaders, and other senior decision‑makers. • Evangelize a data‑informed culture within GTM teams by enabling self‑service where appropriate and coaching colleagues on how to use insights in their daily work. • Support the creation of external‑facing thought leadership reports (e.g., annual ECE insights report, benchmarks, research briefs) that use Teaching Strategies data to illuminate key trends in early childhood education. • Partner with Marketing and our Academic Research team to turn insights into campaigns, content, and narratives that position Teaching Strategies as the category leader in early childhood education. • Combine quantitative data with qualitative insight from customers, educators, and the field to tell rich, evidence‑based stories about educator impact and child outcomes.

• Lead the product and customer marketing function, and together build comprehensive go to market enablement strategies for Bitwarden product • Elevate Bitwarden B2B marketing and customer acquisition to next milestones • Guide communication of the product vision and customer onboarding experience for Bitwarden • Create compelling customer-facing and sales assets that differentiate Bitwarden with a focus on customer value and benefits • Build a high touch marketing motion and marketing structure for enterprise sales to enhance and complement the Bitwarden self-service model • Fuel the Bitwarden sales funnel and overall flywheel through efficient programs from product launches to competitive sales enablement to all types of marketing campaigns • Innovate on how Bitwarden lands, converts, helps global customers expand through world-class customer experiences and journeys • Further develop customer engagement and case studies with well known Bitwarden customers • Hone the product and customer marketing team including driving world class product launches, cherished customer marketing, and unique partner and channel marketing enablement. • Accelerate the Bitwarden revenue engine with the Bitwarden flywheel from free to paid, upselling across both self-serve and high-touch customers • Stay ahead of industry trends and work closely with the Bitwarden communications team on analyst relations • Drive and track key metrics for customer growth

• Scale our product marketing function with a focus on driving pipeline and customer value realization • Establish the positioning of RedSeal solutions • Work with product and sales teams to coordinate and lead development of launch plans • Influence product roadmap by incorporating insights from analysts and customer feedback • Set clear goals and product marketing KPIs

• Define and drive the long-term product marketing strategy for the Deel IT portfolio, aligning product direction, customer needs, and business priorities. • Set clear focus and prioritization across initiatives to ensure momentum and impact. • Translate product strategy into a clear GTM roadmap with strong sequencing and ownership. • Own the end-to-end narrative for Deel IT, from high-level positioning to detailed product and feature messaging. • Define, validate, and evolve messaging that clearly differentiates Deel in the IT market and resonates with buyers, users, and internal teams. • Ensure consistent, high-quality messaging across website, campaigns, launches, and sales materials. • Lead GTM strategy and execution for launches, iterations, and expansions. • Define target audiences, use cases, value propositions, and launch plans across channels. • Partner closely with Product, Demand Gen, and Brand to ensure launches reach the right audience with the right message at the right time. • Equip Sales and Customer Success teams with clear, consistent, and actionable enablement, including sales narratives, pitch decks, one-pagers, demos, and proof points. • Ensure teams deeply understand who the product is for, why it matters, and how to sell, implement, and expand it confidently. • Continuously improve enablement based on feedback from the field. • Drive adoption and expansion by partnering with Demand Gen and Lifecycle teams on targeted programs, experiments, and cross-sell plays. • Activate existing customers through GTM motions tied to real customer needs and usage moments. • Influence onboarding, in-app messaging, and lifecycle campaigns to increase product usage and stickiness. • Run a regular performance loop with Demand Gen to review results and refine messaging, offers, targeting, and GTM plays. • Use quantitative data and qualitative insights to continuously improve conversion, adoption, and revenue impact. • Bring structured feedback from the field back to Product to help inform roadmap decisions and prioritization.