• Own and manage the end-to-end lifecycle communication strategy across Email and SMS, including acquisition, onboarding, engagement, cross-sell, retention, and renewal. • Identify key customer journey moments where SMS can complement email to improve engagement and response rates. • Develop integrated communication strategies that ensure the right message is delivered through the right channel at the right time. • Plan, build, and execute targeted email campaigns, automated lifecycle journeys, and SMS communications aligned with business goals. • Manage campaign calendars and ensure coordinated messaging across channels. • Work with marketing, product, and analytics teams to support integrated marketing initiatives. • Leverage customer data, segmentation, and behavioral insights to deliver personalized and targeted messaging across email and SMS. • Partner with analytics and data teams to ensure accurate audience segmentation and effective targeting. • Track and analyze performance metrics including deliverability, engagement, conversions, and revenue contribution across email and SMS. • Build regular reports and dashboards to communicate results, insights, and optimization opportunities to stakeholders. • Develop and manage a structured testing framework for email and SMS programs, including subject lines, messaging, timing, segmentation, and journey logic. • Ensure adherence to email and SMS compliance regulations, consent management, and messaging best practices.

Role Description Authentic is seeking a Managing Strategist to lead a team of writers. This is a management-level position that pays a fixed starting salary of $90,000 annually, with opportunities to earn up to 6% raises during regular evaluation processes each year. The term for this position ends on November 28, 2026. - Serve as email lead on several client accounts — leading client calls, developing and explaining email strategy, communicating with the client, setting content calendars and goals, writing, proofing and editing compelling emails, managing client approvals, executing email production, analyzing results, and optimizing based on performance and client feedback. - Draft written content for clients, including emails, ads and SMS content, with a focus on more complex writing tasks. - Proofread and help fact check content before it goes to the client or to supporters. - Assign work to members of your team, managing capacity across a team of writers. - Manage employees within the department and contribute to making improvements to the department, including conducting reviews, being responsible for employees' development, and making recommendations about raises/promotions, discipline, etc. - Build creative data-informed email strategies that generate strong results in rapid response moments, while also setting programs up for long-term success. - Help direct reports build their own experience contributing to or managing account strategy. - Regularly work independently while also helping provide support across the team, sharing best practices with direct reports and the wider team. - Ensure all content is rooted in the authentic and honest voice of the client, and that each program is unique to each client. - Regularly A/B test topics and tactics across clients, while remaining on top of digital trends and tools. - Work collaboratively with strategists, other managers, and members of the paid media and content teams to develop holistic strategies to maximize results across clients. - Brainstorm creative email ideas for clients and contribute to a collaborative team culture. - Regularly utilize and/or test prototypes for technical solutions that leverage emerging technologies to solve specific workflow challenges. - Respond to news in real-time as needed, by drafting and producing rapid messages in response to fast-breaking news. - Perform additional responsibilities as requested. Qualifications - Experience and demonstrated success in managing direct reports or equivalent. - Extensive experience of writing fundraising emails for political candidates/organizations and nonprofits. - Advanced knowledge of digital strategy and email fundraising. - Deep knowledge of email best practices including theories of change, creative writing, A/B testing, error-free copywriting, and email formatting. - Excellent written and verbal communication skills, time management and attention to detail. - Demonstrated experience “thinking outside the box” and finding creative solutions to complex problems. - Ability to handle multiple challenging tasks at once and meet tight deadlines as needed. - Proficiency in using G-Suite tools including shared Google Drive, Google Sheets, and Google Docs. - Experience reading and analyzing data - and using that to inform decision-making. - Willingness to contribute to a collaborative team culture. - Committed to getting things right - pays close attention to detail and doesn't stop trying. Benefits - 100% employer-paid health care, vision, and dental. - 100% employer-paid life insurance and disability. - 401(k) with 3% employer contribution plus additional 2% employer match, fully vested on day one. - 4-day work week. - Flexible vacation and sick leave. - Generous paid parental leave & dependent care benefits. - Flexible telecommute and remote work policies. - Monthly phone reimbursement. - Wellness benefits. - Mental health benefits. - Commuter benefits. - Home office stipend or local hot desk. - Student loan repayment assistance. - And more!

WHO WE ARE Zeta Global (NYSE: ZETA) is the AI-Powered Marketing Cloud that leverages advanced artificial intelligence (AI) and trillions of consumer signals to make it easier for marketers to acquire, grow, and retain customers more efficiently. Through the Zeta Marketing Platform (ZMP), our vision is to make sophisticated marketing simple by unifying identity, intelligence, and omnichannel activation into a single platform – powered by one of the industry’s largest proprietary databases and AI. Our enterprise customers across multiple verticals are empowered to personalize experiences with consumers at an individual level across every channel, delivering better results for marketing programs. Zeta was founded in 2007 by David A. Steinberg and John Sculley and is headquartered in New York City with offices around the world. To learn more, go to www.zetaglobal.com. The Role As a Principal Analyst, you will be part of our deliverability team working directly with our customers. You will provide guidance on best practices, reporting and recommendations to improve their email programs and get the most out of Zeta Global. A Principal Analyst serves as the owner for new client onboardings and retainer-based services engagements. Teams at Zeta work collaboratively to deliver great customer experiences. You will partner with our Client Services, Technology and Sales Teams to develop strategies that improve both our customers and our teams. Job Description - Provide recommendations, reporting, and guidance on best practices to clients to improve deliverability for their email programs and to get the most out of Zeta Global. - Own an assigned portfolio of paid deliverability services clients. - Own and manage onboarding projects including discovery, IP and domain provisioning, email authentication, reputation warming plan development and execution. - Manage retainer based strategic projects focused on optimizing inbox placement and driving response. - Collaborate on Mail System Infrastructure and DNS Management. - Utilize 3rd party Deliverability Monitoring Tools. - Provide email best practices consultation to clients and Internal stakeholders - Handle support requests for all clients through the ticketing system. - Work with the Deliverability team to maintain the health of the email ecosystem. - Build, enhance and optimize Kibana Queries, Visualizations, and Dashboards. - Verify Correct DNS Configuration. Troubleshoot and resolve DNS issues. - Create and present Deliverability Services Reports to Clients with insights and Go Forward Guidance. - Provide Best Practices Guidance and Strategic Deliverability Guidance directly to Clients. - Collaborate with cross-functional internal teams. Your Skills and Experience - 5+ years of experience at an ESP in a Deliverability role. - Previous experience working in a client-facing role. - Strong communication, presentation, and client relationship management skills. - Proven experience managing deliverability for high-volume senders and multi-domain environments. - Strong experience with ESPs/MTAs and deliverability monitoring platforms. - Demonstrated strong understanding of email, SMTP, MTAs, IP strategies, authentication technologies, reputation strategies, data hygiene, privacy, opt policies, anti-spam policies. - Deep understanding of ISP filtering logic, sender reputation signals, and mailbox provider-specific nuances - Understanding of legal and compliance requirements for email (CAN-SPAM, GDPR, CASL). - Strong knowledge of authentication frameworks (SPF, DKIM, DMARC, BIMI). - Expertise interpreting bounce codes and key email performance metrics. - Deep understanding of email subscriber list management, lifecycle concepts, engagement-based segmentation, and sunset policies. - Strong competency in DNS and email authentication configuration. - Experience analyzing large data sets to derive insights. - Strong Excel Skills. - Previous experience working with cross-functional teams. - Strong attention to detail, dedicated work ethic, and organized. - Strong critical thinking and analytical skills. BENEFITS & PERKS - Unlimited PTO - Excellent medical, dental, and vision coverage - Employee Equity - Employee Discounts, Virtual Wellness Classes, and Pet Insurance And more!! SALARY RANGE The salary range for this role is $100,000 - $110,000, depending on location and experience. PEOPLE & CULTURE AT ZETA Zeta considers applicants for employment without regard to, and does not discriminate on the basis of an individual’s sex, race, color, religion, age, disability, status as a veteran, or national or ethnic origin; nor does Zeta discriminate on the basis of sexual orientation, gender identity or expression. We’re committed to building a workplace culture of trust and belonging, so everyone feels invited to bring their whole selves to work. We provide a forum for employees to celebrate, support and advocate for one another. Learn more about our commitment to diversity, equity and inclusion here: https://zetaglobal.com/blog/a-look-into-zetas-ergs/ ZETA IN THE NEWS! https://zetaglobal.com/press/?cat=press-releases #LI-DD1 #LI-EK1

We’re building a world of health around every individual — shaping a more connected, convenient and compassionate health experience. At CVS Health®, you’ll be surrounded by passionate colleagues who care deeply, innovate with purpose, hold ourselves accountable and prioritize safety and quality in everything we do. Join us and be part of something bigger – helping to simplify health care one person, one family and one community at a time. About the Role We are seeking a Digital Automation Specialist to join our team and take ownership of end-to-end digital marketing execution, with a primary focus on email and journey automation. This role is hands-on and delivery-oriented, ideal for someone who is comfortable working independently in a smaller, fast-moving healthcare organization. You will be responsible not only for building and launching campaigns, but also for helping shape how automation is executed, optimized, and scaled over time. You will work closely with internal partners and external stakeholders to translate business and campaign objectives into effective, compliant digital experiences that support member and patient engagement. What You'll Do Campaign Execution & Ownership - Independently build, test, deploy, and maintain email campaigns using marketing automation platforms, with primary responsibility for Salesforce Marketing Cloud. - Manage all aspects of campaign execution, including content flow, personalization, formatting, QA, approvals, and deployment. - Proactively identify risks, dependencies, and improvement opportunities throughout the campaign lifecycle. Journey & Workflow Automation - Manage and optimize automated journeys and workflows that support complex, customer-specific engagement. - Manage campaigns from intake through completion, ensuring timelines, requirements, and business objectives are met. - Troubleshoot and resolve automation issues across journeys, data extensions, and integrations. URL, Tracking & Data Accuracy - Configure and manage vanity URLs, redirects, and UTM parameters to ensure accurate tracking, reporting, and user experience. - Partner with analytics and marketing stakeholders to ensure data integrity across platforms. Analytics & Performance Reporting - Monitor and report on campaign performance, including email engagement metrics and landing page results. - Provide insights and recommendations to improve deliverability, engagement, and conversion performance. Cross-Functional Collaboration - Act as a trusted execution partner to marketing, clients and business teams, translating campaign goals into technical solutions. - Collaborate effectively with limited oversight, escalating issues and recommendations as needed. Technical Skills We're looking for someone with hands-on experience in the following digital tools and applications: - Salesforce Marketing Cloud: You'll use your expertise to build and manage complex, consumer-specific journeys and email campaigns. - Required Certifications: Salesforce Certified Marketing Cloud Email Specialist - Strongly Preferred: Salesforce Certified Marketing Cloud Engagement Administrator - Desired Certifications: Salesforce Certified Marketing Cloud Engagement Administrator, Salesforce Certified Marketing Cloud Engagement Developer, Salesforce Certified Marketing Cloud Engagement Consultant - HubSpot: Manage B2B campaigns, including the creation of emails and landing pages, and ensure leads are routed to Salesforce. - Workfront: Experience with Workfront or similar project management tools (e.g., Asana, Wrike) is a plus. - HTML/Design: Basic experience with HTML and design is a bonus but not required. Who You Are - You have 3-5 years of professional experience in digital or marketing automation and a solid understanding of working within a marketing operations process. - You are highly organized, work independently, and have a strong attention to detail. - You have experience with Salesforce Marketing Cloud and HubSpot. - You understand the full customer journey and can see a project through from start to finish. - You're a strong communicator who can work with different teams to achieve a common goal. Anticipated Weekly Hours 40 Time Type Full time Pay Range The typical pay range for this role is: $21.10 - $112,200.00 This pay range represents the base hourly rate or base annual full-time salary for all positions in the job grade within which this position falls. The actual base salary offer will depend on a variety of factors including experience, education, geography and other relevant factors. This position is eligible for a CVS Health bonus, commission or short-term incentive program in addition to the base pay range listed above. Our people fuel our future. Our teams reflect the customers, patients, members and communities we serve and we are committed to fostering a workplace where every colleague feels valued and that they belong. Great benefits for great people We take pride in our comprehensive and competitive mix of pay and benefits – investing in the physical, emotional and financial wellness of our colleagues and their families to help them be the healthiest they can be. In addition to our competitive wages, our great benefits include: - Affordable medical plan options, a 401(k) plan (including matching company contributions), and an employee stock purchase plan. - No-cost programs for all colleagues including wellness screenings, tobacco cessation and weight management programs, confidential counseling and financial coaching. - Benefit solutions that address the different needs and preferences of our colleagues including paid time off, flexible work schedules, family leave, dependent care resources, colleague assistance programs, tuition assistance, retiree medical access and many other benefits depending on eligibility. For more information, visit https://jobs.cvshealth.com/us/en/benefits We anticipate the application window for this opening will close on: 04/06/2026 Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state and local laws.