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Email Marketing Manager

Email Marketing ManagerEmail Marketing ManagerFull TimeRemoteSeniorTeam 1,001-5,000H1B No SponsorCompany SiteLinkedIn

Location

Illinois

Posted

90 days ago

Salary

0

Seniority

Senior

Bachelor Degree5 yrs expExperience acceptedEnglishCloud

Job Description

Email Marketing Manager

Independence Pet Group

• Own and manage the end-to-end lifecycle communication strategy across Email and SMS, including acquisition, onboarding, engagement, cross-sell, retention, and renewal. • Identify key customer journey moments where SMS can complement email to improve engagement and response rates. • Develop integrated communication strategies that ensure the right message is delivered through the right channel at the right time. • Plan, build, and execute targeted email campaigns, automated lifecycle journeys, and SMS communications aligned with business goals. • Manage campaign calendars and ensure coordinated messaging across channels. • Work with marketing, product, and analytics teams to support integrated marketing initiatives. • Leverage customer data, segmentation, and behavioral insights to deliver personalized and targeted messaging across email and SMS. • Partner with analytics and data teams to ensure accurate audience segmentation and effective targeting. • Track and analyze performance metrics including deliverability, engagement, conversions, and revenue contribution across email and SMS. • Build regular reports and dashboards to communicate results, insights, and optimization opportunities to stakeholders. • Develop and manage a structured testing framework for email and SMS programs, including subject lines, messaging, timing, segmentation, and journey logic. • Ensure adherence to email and SMS compliance regulations, consent management, and messaging best practices.

Job Requirements

  • 4-5 years of experience in email marketing, lifecycle marketing, or CRM marketing
  • Experience managing email campaigns and marketing automation platforms
  • Experience with SMS marketing programs or mobile engagement channels
  • Strong analytical skills with experience using data to drive marketing performance
  • Experience with customer segmentation, personalization, and lifecycle journey design
  • Strong reporting and insights generation skills
  • Excellent project management and cross-functional collaboration skills

Benefits

  • Comprehensive full medical, dental and vision Insurance
  • Basic Life Insurance at no cost to the employee
  • Company paid short-term and long-term disability
  • 12 weeks of 100% paid Parental Leave
  • Health Savings Account (HSA)
  • Flexible Spending Accounts (FSA)
  • Retirement savings plan
  • Personal Paid Time Off
  • Paid holidays and company-wide Wellness Day off
  • Paid time off to volunteer at nonprofit organizations
  • Pet friendly office environment
  • Commuter Benefits
  • Group Pet Insurance
  • On the job training and skills development
  • Employee Assistance Program (EAP)

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