• Support the definition and execution of the Amplify go to market strategy across API management, integration and AI Gateway capabilities • Contribute to product launches and release readiness covering integration use cases such as application connectivity, hybrid architectures, legacy modernization and partner onboarding • Ensure consistent positioning of Amplify as a unified integration and governance platform rather than a collection of point solutions • Develop and maintain Amplify messaging frameworks that clearly articulate the value of integration alongside APIs and AI • Create content covering integration driven use cases including hybrid integration, cloud migration, data orchestration and regulated data flows • Own the execution of product marketing assets such as white papers, solution briefs, use cases, value decks, blogs and campaign content • Adapt messaging by region, persona and industry with a strong focus on integration maturity and customer context • Build enablement tools that help sales and partners explain Amplify’s integration value in practical business terms • Develop pitch materials and FAQs addressing common integration challenges such as complexity, cost, governance and scalability • Support training sessions to strengthen field confidence around integration positioning and competitive differentiation • Support analyst briefings and evaluations with clear narratives around integration, multi pattern platforms and AI readiness • Contribute to Gartner, Forrester and IDC engagements with a focus on how Amplify bridges API management and integration • Track analyst and peer feedback on integration capabilities and feed insights back into messaging and positioning • Support the creation of customer stories and case studies highlighting real world integration challenges and outcomes • Work with Field Marketing and Events teams to bring API / integration use cases to life through webinars, events and campaigns • Ensure integration success stories are embedded into the broader Amplify platform narrative • Monitor trends in integration platforms, hybrid integration, iPaaS convergence and AI driven orchestration • Track competitors across both API , integration and AI Gateway markets including MuleSoft, Boomi, Kong, Apigee, Gravitee, WSO2 and all other key players in the market • Provide structured insights to support positioning decisions and roadmap discussions

• Develop product positioning, messaging, and value propositions that differentiate Socure’s solutions for fintech and marketplace customers. • Lead the charge on high-impact launches. You aren’t just hitting "send" on an email; you are orchestrating cross-functional teams to ensure our innovations land with a splash and drive immediate pipeline. • Serve as the "Voice of the Market." You’ll dive deep into the competitive landscape of digital identity and compliance, ensuring our roadmap stays two steps ahead of industry shifts. • Collaborate with product, sales, and marketing teams to ensure consistent messaging and alignment across channels. • Turn our sales team into experts. You’ll create the "battle cards," pitch decks, and training that help our account executives win in the complex ecosystem. • Track and analyze product and campaign performance metrics, providing insights and recommendations for optimization. • Develop customer-facing content, including case studies, blog posts, and product collateral, highlighting the impact of Socure’s solutions in fintech and marketplace environments. • Gather feedback from customers and internal stakeholders to inform product improvements and marketing initiatives. • Develop thought-leadership content (blogs, whitepapers, case studies) that establishes Socure as the definitive expert in marketplaces and fintechs.

• Develop and lead the GTM strategy for Beholder, driving awareness, acquisition, and retention from former Kraken wallet users, other Krakenites and non Kraken users native on chain. • Own the full end-to-end campaign management process, from strategic planning to execution, across various channels (email, social, display, ATL). • Understand and optimize the customer journey, deploying engagement strategies that maximize LTV and retention. • Translate complex financial products into compelling, easy-to-understand value propositions that resonate with diverse audiences. • Work closely with product managers, growth teams, design, analytics, and executive leadership to align marketing efforts with business objectives. • Define, track, and report on key product KPIs, including awareness, feature adoption (nMTU), and retention/LTV improvements. • Serve as the voice of the customer, championing insights to inform product roadmaps and marketing initiatives.

• Serve as the voice of the GovCon customer and market, sharing insights on trends, regulations, buying behavior, and competition. • Partner with GovCon business leadership to translate strategy into clear marketing narratives, campaigns, and field enablement. • Define and evolve Unanet’s GovCon ERP industry narrative and point of view. • Lead GovCon thought leadership initiatives, including content, events, webinars, and speaking opportunities. • Ensure consistent, compelling GovCon messaging across Sales, Customer Success, and Partner teams. • Own positioning and messaging for ERP GovCon, SubK, and FedRAMP solutions. • Translate product capabilities and roadmap into clear, market-relevant stories for GovCon buyers. • Collaborate with Creative to produce high-quality assets and create effective presentations. • Develop sales enablement content and deliver training for Sales and Customer Success. • Lead GovCon product release marketing in close partnership with Product. • Conduct market and competitive research and share insights with Sales, Product, and Customer Success. • Create and execute GTM strategies and launch plans for GovCon solutions. • Define GovCon buyer and user personas and align messaging across the customer journey. • Build and maintain sales and partner enablement assets that support revenue growth. • Partner with Demand Gen, Content, and Sales on demand-driving campaigns and content. • Track and measure the impact of GTM and product marketing initiatives with Product and Revenue Operations.